Pexels on new websites

Free stock photo and video library, embedded directly via the Pexels CDN.

Sites using Pexels
4,965
4,806 found by StackScope, 159 via launch platforms
Last 30 days
0.1%
of new sites, to Oct 16
+0.0 pts on the 30 days before
Last 7 days
0.1%
of new sites, 7-day average
+0.0 pts on the week before
Rank in API
#3
of 185 tools, all time
Found via
  • StackScope Wider Web 4,268
  • StackScope Discovery (Indie) 538
  • Product Hunt 121
  • PeerPush 18
  • Other 13
  • Hacker News 7
In our data since Apr 2026
Last seen Oct 17, 2026
Most recent launch UniEco Ghana — Connecting Students, Businesses & Opportunities., Oct 17, 2026
Website pexels.com
View

What we found

  1. Pexels appeared on about 1,800 new sites in the last 30 days.[1]
  2. It is the third most common API technology on new sites. Wikimedia appears on about 3 times as many.
  3. Half of new Pexels sites also use Google Tag Manager.
  4. It is unusually common on .pro domains: 3% of the domains running it, against 0.31% of domains across new sites.

Share of new sites using Pexels

0.0% 0.1% 0.2% 0.3% Apr May Jun Jul Aug Sep Oct [2] [3] Oct 15, 2026: Detection made stricter: a site now counts only when this technology loads on the page. Launches crawled before this date may overcount. [4]

The line is the 7-day average share of new sites that use Pexels, day by day for the last 90 days and weekly before that (left of the dashed line). The shaded areas were measured against a different set of sites, so the line can step there without Pexels itself changing.[2][3]

Who uses Pexels

Kind of site 1,290 sites with a known type, all time
TypeSitesShareBar
E-commerce 201 15.6%
Health 190 14.7%
Education 140 10.9%
Marketing 125 9.7%
Content 110 8.5%
Developer Tools 88 6.8%
Finance 87 6.7%
Social 86 6.7%
Productivity 75 5.8%
AI 56 4.3%
Design 41 3.2%
Games 36 2.8%
Hiring & HR 34 2.6%
Directory 13 1.0%
Crypto 8 0.6%
Country[5] likely for 735 of 4,965 sites (14.8%)
CountrySitesShareBar
India 150 20.4%
United Kingdom 119 16.2%
United States 106 14.4%
France 98 13.3%
Canada 49 6.7%
Australia 15 2.0%
Spain 14 1.9%
Türkiye 14 1.9%
Brazil 13 1.8%
Switzerland 12 1.6%
Germany 9 1.2%
Italy 8 1.1%
Mexico 8 1.1%
Pakistan 8 1.1%
Ireland 7 1.0%
Domain ending 4,952 sites, all time
EndingSitesShareBar
.com 1,900 38.4%
.online 739 14.9%
.bio 482 9.7%
.blog 214 4.3%
.pro 173 3.5%
.in 156 3.2%
.art 146 3.0%
.uk 121 2.4%
.app 110 2.2%
.live 97 2.0%
.fr 92 1.9%
.org 69 1.4%
.ca 66 1.3%
.co 60 1.2%
.ai 58 1.2%
Green hosting[6] 159 checked sites since Apr 2026
SitesGreenBar
Using Pexels 38%
Every new site we checked 47%

API on new sites

# Movement Tool Share of all sites Share of category Bar
1 – Wikimedia 0.3% 34.4%
2 – Google APIs 0.3% 33.4%
3 – Pexels 0.1% 11.2%
4 ▼1 FlagCDN <0.1% 3.1%
5 ▼1 Simple Icons <0.1% 2.7%

All-time shares across the new sites we track: of all of them, and of the sites using any API tool. All 185 in API

Often used with Pexels

Tool Sites with both vs all new sites Bar
GIPHY 1,808 842x
Telegram 1,799 205x
Facebook 1,943 65x
Gravatar 1,809 50x
Jetpack 1,814 46x

Tools that turn up far more often on Pexels sites than on new sites in general, and how many times as common each one is there.

Recent launches using Pexels

Notes

  1. These figures cover websites that went live since April 2026, not the web as a whole.
  2. Grey: before 8 July 2026, we only tracked launches from launch platforms. From that date we crawl the wider web as well, so the share is measured against a much larger set of sites. For one continuous measure, view launch platforms only.
  3. Amber: 8 July to 10 September 2026, before we improved our infrastructure to index new sites much sooner, often on the day they go live. Sites found that early often haven't finished setting up, so anything usually added after launch reads lower from 10 September. We record each site as it was when we found it.
  4. 15 October 2026: Detection made stricter: a site now counts only when this technology loads on the page. Launches crawled before this date may overcount. The dashed line on the chart marks the day.
  5. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
  6. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.

How this page is made

StackScope looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards Pexels when we detect Pexels on it at that look.

Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How StackScope detects technologies · How StackScope Discovery works

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.