The most popular stack for new launches
The stack new products actually ship, measured from 47,452 launches we crawled in the last 90 days. Each layer shows the most common choice and its share of those launches.
In short: React with Next.js, styled with Tailwind CSS and shadcn/ui, on Vercel behind Cloudflare, with Stripe for payments, Google Sign-In for auth, Resend for email, Google Analytics for analytics.
The default launch stack
| Layer | Most common | Share | Also seen |
|---|---|---|---|
| Front-end framework |
React
|
36.01% | Vue.js (2.17%) · Angular (0.52%) · Svelte (0.17%) |
| Meta-framework |
Next.js
|
34.30% | Astro (1.53%) · Nuxt (0.81%) · SvelteKit (0.40%) |
| Build tool What bundles the front-end. A client-rendered SPA often shows only its build tool from the outside; the framework above it is compiled away. |
Vite
|
23.19% | |
| CSS |
Tailwind CSS
|
55.10% | Bootstrap (1.55%) · PicoCSS (0.01%) · Foundation (0.01%) |
| UI components |
shadcn/ui
|
22.56% | Lucide Icons (0.54%) · Chakra UI (0.07%) · Mantine (0.00%) |
| Hosting |
Vercel
|
32.70% | Netlify (4.84%) · GitHub Pages (3.56%) · Railway (2.40%) |
| CDN |
Cloudflare
|
39.17% | Fastly (5.44%) · AWS CloudFront (2.27%) · Bunny CDN (0.26%) |
| Backend / BaaS The closest we can see to a data layer. Most databases are invisible from outside. |
Firebase
|
4.19% | Supabase (3.26%) · Convex (0.13%) · Neon (0.04%) |
| Auth |
Google Sign-In
|
3.91% | Auth.js (2.84%) · Clerk (2.62%) · Google OAuth (0.23%) |
| Payments |
Stripe
|
5.08% | Razorpay (0.88%) · Paddle (0.87%) · Lemon Squeezy (0.59%) |
Resend
|
19.37% | Amazon SES (3.87%) · Brevo (3.48%) · SendGrid (3.02%) | |
| Analytics |
Google Analytics
|
39.80% | PostHog (6.46%) · Microsoft Clarity (6.31%) · Cloudflare Web Analytics (5.69%) |
What we can't see. Databases, ORMs, the language (TypeScript compiles to JavaScript) and most server frameworks run server-side or are compiled away, so they're invisible to an external crawl. We'd rather say so than guess. Where a server framework is detectable, the leaders are Express (2.30%), Laravel (0.66%), ASP.NET (0.48%), Rails (0.34%).
How they combine
The framework-and-host pairings, among the 12,508 launches where we identified both (26.36% of crawled launches). Next.js on Vercel dominates, so the rest is a long tail.
How we count. Each launch is taken at its most recent scheduled crawl, over the last 90 days. Shares are the percentage of all crawled launches that show each technology, so they're comparable across layers and honest about sparse ones. Figures cover only launches we could crawl and fingerprint. See the methodology for detail.