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Tag Management Tools

The tag management tools we detect on new sites, ranked by how many use each. Part of Analytics & Marketing.

Source: All sites All launches Launch platforms StackScope Discovery StackScope Wider Web

Tools tracked
39
in Analytics & Marketing
Sites
695,050
using at least one tag management tool
Leader
>99%
Google Tag Manager, of these sites
Above 1%
1
tool on more than 1% of them

What we found

  1. Google Tag Manager runs on more than half of the sites using a tag management tool (>99%), 269 times as many sites as Cloudflare Zaraz.
  2. Only one of the 39 tag management tools we track runs on more than 1% of these sites.
  3. Among sites launched in September, TAGGRS rose to #11 from #17 in August.
  4. Tagy is a regional leader, used almost entirely by sites in Brazil.

The leading tag management tools

# Movement Tool Country Share Bar Sites 90 days
1 – Google Tag Manager Google's free tag management system for adding and updating analytics, advertising and marketing tags on a site without editing its code. >99% 694,737
2 – Cloudflare Zaraz Server-side tag manager that runs analytics and marketing pixels on Cloudflare Workers instead of in the browser. 0.4% 2,584
3 ▼1 Tealium Enterprise tag management and customer data platform. 0.2% 1,069
4 ▲2 Adobe Experience Platform Launch Tag management system. 0.1% 940
5 ▼1 Stape Third-party server-side Google Tag Manager hosting service. 0.1% 907
6 – Ensighten Enterprise tag management and website data governance platform. <0.1% 251
7 – Netvisio GTM <0.1% 172
8 – Tagy Brazilian tag management and marketing pixel tool for online stores. Brazil <0.1% 65
9 – WeltPixel Ecommerce extension vendor whose tracking suite loads GA4, Google Ads, Meta, TikTok, Pinterest, Reddit and Klaviyo tags behind a consent layer. <0.1% 38
10 – TagFly Server-side conversion tracking and Google Tag Manager integration for online stores. <0.1% 21

Share is of the 695,050 sites using a tag management tool; a site can use more than one. A flag means nearly all of a tool's sites are in that country. Arrows compare each tool's rank among sites launched in September with August. The line is its share of new sites over 90 days. Showing the top 10 of 39.

The StackScope API serves every tag management tool and the launches using each, filterable and exportable, from £15 a month.

Recent launches using tag management tools

Launch Launched Score
SubhSandesh 18 Oct 2026 9.5
emit 18 Oct 2026 9.5
CallBunker 18 Oct 2026 7.3
ComPost 18 Oct 2026 7.6
Portreeve 18 Oct 2026 9.1
Seedance 2.5 18 Oct 2026 7.6

Often built with

Other kinds of tool most often found on the same launches, leaving out the plumbing every site has (DNS, CDN, hosting).