Sites using Google Tag Manager

Name: Google Tag Manager adoption among indie product launches
Creator: StackScope

17,425 launches via launch platforms Category: Tag Management #1 of 6 in Tag Management Tracked since Apr 2026 Last seen: Jul 18, 2026 Website: tagmanager.google.com

Google Tag Manager (GTM) container loader, distinct from Google Analytics. GTM uses gtm.js path; GA4 uses gtag/js path. A site can use either, both, or neither.

Found via: Product Hunt 14,669 · Hacker News 725 · PeerPush 2,067 · Other 23 · StackScope Discovery (Indie) 2,422 · StackScope Wider Web 5,439

View: Launch platforms All sources StackScope Discovery StackScope Wider Web

Last 7 days 39.1% +0.0pp

Most used with Google Analytics, Google Search Console, HSTS

Top product types Productivity, Marketing, AI

Green hosting 48% vs 44% avg

Google Tag Manager has been detected on 17,425 launches we've crawled, with 4167 of those in July 2026 (39.1% of the month's launches so far). The 7-day rolling share is 39.1%, roughly steady week on week. Most recent detection: Vivaahli, today.

It's most commonly paired with Google Analytics, Google Search Console, and HSTS. By product type, the launches using it are most often Productivity (15%), Marketing (15%), and AI (13%). By estimated origin, India (23%) and the United States (23%) lead close together. By domain ending, launches using it are 1.6 times as likely as the average launch to live on a .so domain. The 17,422 scored launches using Google Tag Manager average a StackScope score of 7.4 out of 10, against 6.3 across all launches we score.

What kind of products ship with Google Tag Manager

12,598 launches

Productivity

15.00%

Marketing

14.61%

13.01%

Developer Tools

11.32%

Finance

9.21%

Health

5.87%

Education

5.74%

Content

5.43%

Hiring & HR

4.73%

Design

3.39%

Games

2.79%

Social

2.59%

E-commerce

2.14%

Crypto

2.09%

Countries that use Google Tag Manager

Estimated origin for 6,785 of 17,425 launches

India 22.99%
United States 22.56%
United Kingdom 7.97%
China 3.96%
Canada 3.07%
Australia 2.82%
France 2.54%
Brazil 2.00%
Germany 2.00%
Netherlands 1.99%
South Korea 1.83%
United Arab Emirates 1.81%
Spain 1.52%
Russia 1.39%
Türkiye 1.30%

Share of new launches using Google Tag Manager

Each dot is one launch day. Line is the 7-day rolling average.

39.1%

last 7 days

+0.0pp vs prior week

39.1%

July so far

4,167 of 10,662 launches

17,425

launches all time

since Apr 2026

Apr 19, 2026 90 days Jul 17, 2026

How StackScope detects technologies

⋮ Apr 22, 2026: Improved detection coverage for this technology.

⋮ Jun 22, 2026: Improved detection coverage for this technology.

Tag Management leaders

		Tool	% of launches	% of category
#1	–	Google Tag Manager Current page	27.38%	99.63%
#2	–	Cloudflare Zaraz	0.19%	0.69%
#3	–	Stape	0.03%	0.13%
#4	–	Adobe Experience Platform Launch	0.02%	0.06%
#5		Tealium	<0.01%	0.02%

Percentages show adoption among indie launches: the share of all analysed launches, and of launches using any Tag Management tool.Google Tag Manager is typically used alongside Cloudflare Zaraz rather than instead of it. All 6 in Tag Management →