Google Tag Manager on new websites

1. About 1 in 11 websites that went live in the last 30 days use Google Tag Manager (9.3%).^[1]
2. It is 4 times more common among product launches than among other new sites.
3. It is the most common tag manager on new sites, about 270 times as common as the next, Cloudflare Zaraz.

The line is the 7-day average share of new sites that use Google Tag Manager, day by day for the last 90 days and weekly before that (left of the dashed line). The shaded areas were measured against a different set of sites, so the line can step there without Google Tag Manager itself changing.^[2][3]

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Google Tag Manager	11.8%	>99.9%
2	–	Cloudflare Zaraz	<0.1%	0.4%
3	▼1	Tealium	<0.1%	0.2%
4	▲2	Adobe Experience Platform Launch	<0.1%	0.1%
5	▼1	Stape	<0.1%	0.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Tag Management tool. Google Tag Manager is typically used alongside Cloudflare Zaraz rather than instead of it. All 39 in Tag Management

Tool	Sites with both	vs all new sites	Bar
Google Analytics	585,500	8.1x
Google Search Console	293,131	2.2x
jQuery	204,878	2.1x

Tools that turn up far more often on Google Tag Manager sites than on new sites in general, and how many times as common each one is there.

130,626 of the 695,252 sites using Google Tag Manager are product launches we list individually. The other 564,626 are sites we found crawling the wider web: they count towards the figures above, but we do not publish them one by one. They are included in the StackScope API and in Stackdar alerts.

Site	Found	Also detected
Chatbait: an AI assistant for your website in two minutes getchatbait.com · Marketing	Oct 18
Find your ring size at home: printable & on-screen sizer thesizecheck.com	Oct 18
Aura | Software para psicólogos y consultorios de psicología psicoaura.pro	Oct 18
simpldata | Governed Data for Intelligent Systems simpldata.app	Oct 18
Software veterinario para clínicas y consultorios | Mi Veterinaria miveterinaria.pro · Health	Oct 18
Software veterinario para clínicas | Vetly tuvetly.com · Health	Oct 18
Central das Lojas • Plataforma de E-commerce para Lojistas centraldaslojas.com.br · E-commerce · Brazil	Oct 18
Life Simulator — Live Another Life | 1 in 8 Billion 1in8billion.org	Oct 18
MechItAll | High-Tech Mechatronics Marketplace mechitall.in · E-commerce · India	Oct 18
FrameForecast – FPS Calculator, PC Benchmark & Bottleneck Analyzer frameforecast.com · Games	Oct 18
Frontdeskdental — AI Voice, Reception & Clinic Automation frontdeskdental.com · Health	Oct 18
MTB DamperLab — Precision suspension tuning mtbdamperlab.com	Oct 18

Showing the most recent 12 of 130,626.

The StackScope API serves all 695,252 sites using Google Tag Manager, filterable and exportable, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Grey: before 8 July 2026, we only tracked launches from launch platforms. From that date we crawl the wider web as well, so the share is measured against a much larger set of sites. For one continuous measure, view launch platforms only.
3. Amber: 8 July to 10 September 2026, before we improved our infrastructure to index new sites much sooner, often on the day they go live. Sites found that early often haven't finished setting up, so anything usually added after launch reads lower from 10 September. We record each site as it was when we found it.
4. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
5. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.