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Sites using Google Tag Manager

Google Tag Manager (GTM) container loader, distinct from Google Analytics. GTM uses gtm.js path; GA4 uses gtag/js path. A site can use either, both, or neither.

#1 of 34 in Tag Management Tracked since Apr 2026 Last seen: Sep 1, 2026 Website: tagmanager.google.com
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328,496 sites

297,928 found by StackScope, 30,568 via launch platforms

StackScope Wider Web 247,429 StackScope Discovery (Indie) 50,499 Product Hunt 24,959 PeerPush 2,997 Hacker News 1,383 Other 1,229
  • StackScope Wider Web 247,429
  • StackScope Discovery (Indie) 50,499
  • Product Hunt 24,959
  • PeerPush 2,997
  • Hacker News 1,383
  • Other 1,229
View: All sites All launches Launch platforms StackScope Discovery StackScope Wider Web
Last 7 days 13.4% -0.1pp
Most used with Google Analytics, Google Search Console, HSTS
Top product types E-commerce, Health, Marketing
Green hosting 50% vs 45% avg

Google Tag Manager has been detected on 328,496 launches we've crawled. The 7-day rolling share is 13.4%, roughly steady week on week. Most recent detection: STRComply.ai — Short-Term Rental Compliance Platform for US Hosts, today.

It's most commonly paired with Google Analytics, Google Search Console, and HSTS. By product type, the launches using it are most often E-commerce (14%), Health (12%), and Marketing (11%). By estimated origin, the United States leads (35%), ahead of India (19%). By domain ending, launches using it are 3.3 times as likely as the average launch to live on a .store domain. The 29,910 scored launches using Google Tag Manager average a StackScope score of 7.3 out of 10, against 6.4 across all launches we score.

What kind of products ship with Google Tag Manager

111,491 launches

E-commerce
13.96%
Health
12.46%
Marketing
10.66%
Productivity
9.25%
Finance
8.56%
Education
8.33%
Developer Tools
7.26%
AI
6.29%
Content
6.09%
Games
5.27%
Design
3.12%
Social
3.06%
Hiring & HR
2.86%
Directory
1.63%
Crypto
1.19%

Domain endings using Google Tag Manager

325,974 sites

  • .com 55.43%
  • .in 5.65%
  • .online 4.43%
  • .app 3.84%
  • .ai 2.36%
  • .site 2.34%
  • .uk 2.27%
  • .org 2.07%
  • .co 1.97%
  • .io 1.94%
  • .net 1.92%
  • .ca 1.88%
  • .store 1.60%
  • .xyz 1.10%
  • .dev 1.00%

Country

6,039 of 328,496 sites, where we are confident of the country.

  • United States United States 34.51%
  • India India 19.16%
  • United Kingdom United Kingdom 9.80%
  • Canada Canada 3.10%
  • Australia Australia 2.67%
  • France France 1.87%
  • Netherlands Netherlands 1.79%
  • United Arab Emirates United Arab Emirates 1.66%
  • Singapore Singapore 1.57%
  • Germany Germany 1.39%
  • Spain Spain 1.32%
  • Pakistan Pakistan 1.21%
  • Japan Japan 1.04%
  • Brazil Brazil 0.91%
  • Estonia Estonia 0.91%

Share of new sites using Google Tag Manager

Each dot is one launch day. Line is the 7-day rolling average; weekly averages before June 2026.

13.4%
last 7 days
-0.1pp vs prior week
328,496
sites all time
since Apr 2026
Google Tag Manager daily detection trend Before 8 July 2026: launch platforms only. We began crawling the wider web on this date, so the cohort this share is measured against changes here. 53% 26% 0% Apr May Jun Jul Aug Jun 22, 2026: Improved detection coverage for this technology. Weekly averages before this point, daily after. Jun 3 · 182 / 714 = 25.5% Jun 4 · 150 / 599 = 25.0% Jun 5 · 163 / 581 = 28.1% Jun 6 · 104 / 436 = 23.9% Jun 7 · 140 / 404 = 34.7% Jun 8 · 193 / 515 = 37.5% Jun 9 · 328 / 876 = 37.4% Jun 10 · 282 / 722 = 39.1% Jun 11 · 210 / 577 = 36.4% Jun 12 · 168 / 449 = 37.4% Jun 13 · 141 / 380 = 37.1% Jun 14 · 135 / 345 = 39.1% Jun 15 · 203 / 532 = 38.2% Jun 16 · 399 / 1052 = 37.9% Jun 17 · 338 / 907 = 37.3% Jun 18 · 261 / 674 = 38.7% Jun 19 · 240 / 547 = 43.9% Jun 20 · 166 / 443 = 37.5% Jun 21 · 146 / 383 = 38.1% Jun 22 · 223 / 576 = 38.7% Jun 23 · 371 / 900 = 41.2% Jun 24 · 293 / 737 = 39.8% Jun 25 · 272 / 618 = 44.0% Jun 26 · 223 / 534 = 41.8% Jun 27 · 175 / 431 = 40.6% Jun 28 · 166 / 383 = 43.3% Jun 29 · 204 / 503 = 40.6% Jun 30 · 317 / 801 = 39.6% Jul 1 · 339 / 795 = 42.6% Jul 2 · 231 / 604 = 38.2% Jul 3 · 193 / 499 = 38.7% Jul 4 · 166 / 411 = 40.4% Jul 5 · 132 / 367 = 36.0% Jul 6 · 231 / 551 = 41.9% Jul 7 · 398 / 1171 = 34.0% Jul 8 · 1589 / 12589 = 12.6% Jul 9 · 3012 / 23745 = 12.7% Jul 10 · 2911 / 22551 = 12.9% Jul 11 · 1966 / 15979 = 12.3% Jul 12 · 2385 / 20291 = 11.8% Jul 13 · 2521 / 20922 = 12.0% Jul 14 · 2571 / 20408 = 12.6% Jul 15 · 2127 / 17242 = 12.3% Jul 16 · 1718 / 14264 = 12.0% Jul 17 · 2433 / 19732 = 12.3% Jul 18 · 2822 / 22700 = 12.4% Jul 19 · 3121 / 26075 = 12.0% Jul 20 · 2713 / 22586 = 12.0% Jul 21 · 2644 / 21648 = 12.2% Jul 22 · 2744 / 23202 = 11.8% Jul 23 · 1848 / 16863 = 11.0% Jul 24 · 1316 / 12855 = 10.2% Jul 25 · 995 / 8946 = 11.1% Jul 26 · 2386 / 19976 = 11.9% Jul 27 · 4405 / 33864 = 13.0% Jul 28 · 5226 / 38220 = 13.7% Jul 29 · 6279 / 50103 = 12.5% Jul 30 · 5479 / 43951 = 12.5% Jul 31 · 6968 / 51109 = 13.6% Aug 1 · 6555 / 50469 = 13.0% Aug 2 · 6241 / 49660 = 12.6% Aug 3 · 6121 / 48190 = 12.7% Aug 4 · 4787 / 37325 = 12.8% Aug 5 · 4128 / 32705 = 12.6% Aug 6 · 4458 / 36578 = 12.2% Aug 7 · 4556 / 37887 = 12.0% Aug 8 · 4742 / 39680 = 12.0% Aug 9 · 4061 / 34206 = 11.9% Aug 10 · 4029 / 28846 = 14.0% Aug 11 · 4142 / 32016 = 12.9% Aug 12 · 3878 / 33477 = 11.6% Aug 13 · 6030 / 49907 = 12.1% Aug 14 · 6338 / 51427 = 12.3% Aug 15 · 6312 / 51491 = 12.3% Aug 16 · 6367 / 51802 = 12.3% Aug 17 · 5005 / 41399 = 12.1% Aug 18 · 7025 / 53842 = 13.0% Aug 19 · 6183 / 49411 = 12.5% Aug 20 · 9476 / 66827 = 14.2% Aug 21 · 12534 / 90355 = 13.9% Aug 22 · 12538 / 91512 = 13.7% Aug 23 · 12146 / 90225 = 13.5% Aug 24 · 10656 / 78827 = 13.5% Aug 25 · 9585 / 69245 = 13.8% Aug 26 · 8415 / 65050 = 12.9% Aug 27 · 11179 / 83366 = 13.4% Aug 28 · 11285 / 83292 = 13.5% Aug 29 · 11900 / 84133 = 14.1% Aug 30 · 12323 / 92043 = 13.4% Aug 31 · 11150 / 88440 = 12.6%
Mar 30, 2026 90 days Aug 31, 2026

The shaded part of the chart is measured against a different set of sites. Until 8 July 2026 we only tracked launches from launch platforms; from that date we crawl the wider web as well. The share is a proportion of whatever we were tracking at the time, so it can step at that line without the technology itself changing. For a single continuous measure, switch to launch platforms.

How StackScope detects technologies

⋮ Jun 22, 2026: Improved detection coverage for this technology.

Tag Management leaders

Tool % of launches % of category
#1 – Google Tag Manager Current page 12.34% 99.81%
#2 – Cloudflare Zaraz 0.06% 0.45%
#3 ▲2 Tealium 0.02% 0.12%
#4 ▼1 Stape 0.01% 0.10%
#5 Webcake 0.01% 0.08%

Percentages show adoption among indie launches: the share of all analysed launches, and of launches using any Tag Management tool.Google Tag Manager is typically used alongside Cloudflare Zaraz rather than instead of it. All 34 in Tag Management →

Often used with

Tool Launches
Google Analytics 28,451
Google Search Console 23,290
HSTS 17,231
Tailwind CSS 16,520
Cloudflare 14,327

Tools most often detected on the same launches as Google Tag Manager.

Recent launches we can show

81,067 of the 328,496 sites using Google Tag Manager are product launches we list individually. The other 247,429 are sites we found crawling the wider web: they count towards the figures above, but we do not publish them one by one. How StackScope Discovery works

STRComply.ai — Short-Term Rental Compliance Platform for US Hosts Sep 1, 2026 Your Field NY — Discover Kids Activities Across NYC Sep 1, 2026 Low Quality Image Maker — Free Lo-Fi Image Tool (No Upload) Sep 1, 2026 Design The Front Desk Report — We book, no-show, and pay at our own fake salon — so you don’t have to. Sep 1, 2026 Pré-état daté en ligne dès 29,99 € · livré en 1 à 5 jours | Datimmo Sep 1, 2026 Image to Text — Free Private OCR, No Upload Sep 1, 2026 Productivity Delister: Piracy takedowns for course creators Sep 1, 2026 Run the whole hospital. Let doctors prescribe their way. Sep 1, 2026 Health AI Test Management Tool | Testomat.io Sep 1, 2026 Developer Tools HeroTune Sep 1, 2026 くらしのツール | 無料の生活お役立ちツール集 - 元号変換・年齢計算・郵便番号検索 Sep 1, 2026 Futurestant - Free, Fast & Secure Online Tools Sep 1, 2026 Productivity

Showing the most recent 12 of 81,067.

The StackScope API serves all 328,496 sites using Google Tag Manager, filterable and exportable, from £15 a month.

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