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Sites using Google Analytics

Google Analytics / Tag Manager.

#1 of 1119 in Analytics Tracked since Apr 2026 Last seen: Sep 3, 2026 Website: marketingplatform.google.com
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318,033 sites

280,958 found by StackScope, 37,075 via launch platforms

StackScope Wider Web 230,631 StackScope Discovery (Indie) 50,327 Product Hunt 30,198 PeerPush 3,733 Hacker News 1,692 Other 1,452
  • StackScope Wider Web 230,631
  • StackScope Discovery (Indie) 50,327
  • Product Hunt 30,198
  • PeerPush 3,733
  • Hacker News 1,692
  • Other 1,452
View: All sites All launches Launch platforms StackScope Discovery StackScope Wider Web
Last 7 days 11.4% -0.6pp
Most used with Google Tag Manager, Google Search Console, Cloudflare
Top product types E-commerce, Health, Marketing
Green hosting 51% vs 45% avg

Google Analytics has been detected on 318,033 launches we've crawled. The 7-day rolling share is 11.4%, down 0.6 percentage points from last week. Most recent detection: Instagram Activity Tracker - Followers, Likes & Reports, today.

It's most commonly paired with Google Tag Manager, Google Search Console, and Cloudflare. By product type, the launches using it are most often E-commerce (13%), Health (12%), and Marketing (11%). By estimated origin, the United States leads (34%), ahead of India (18%). By domain ending, launches using it are 3.1 times as likely as the average launch to live on a .store domain.

What kind of products ship with Google Analytics

113,398 launches

E-commerce
13.12%
Health
11.90%
Marketing
10.52%
Productivity
9.91%
Finance
8.64%
Education
8.26%
Developer Tools
7.49%
AI
6.56%
Content
6.09%
Games
5.39%
Design
3.20%
Social
3.05%
Hiring & HR
2.96%
Directory
1.70%
Crypto
1.21%

Domain endings using Google Analytics

316,443 sites

  • .com 56.94%
  • .in 5.30%
  • .app 3.99%
  • .online 3.58%
  • .ai 2.44%
  • .uk 2.18%
  • .site 2.11%
  • .org 2.09%
  • .co 2.02%
  • .net 2.01%
  • .io 1.99%
  • .ca 1.77%
  • .store 1.44%
  • .xyz 1.13%
  • .dev 1.03%

Country

7,055 of 318,033 sites, where we are confident of the country.

  • United States United States 34.47%
  • India India 18.47%
  • United Kingdom United Kingdom 9.96%
  • Canada Canada 3.08%
  • Australia Australia 2.75%
  • France France 1.94%
  • Netherlands Netherlands 1.90%
  • Singapore Singapore 1.63%
  • United Arab Emirates United Arab Emirates 1.60%
  • Germany Germany 1.36%
  • Spain Spain 1.36%
  • Japan Japan 1.09%
  • Brazil Brazil 1.08%
  • Pakistan Pakistan 1.03%
  • Estonia Estonia 0.82%

Share of new sites using Google Analytics

Each dot is one launch day. Line is the 7-day rolling average; weekly averages before June 2026.

11.4%
last 7 days
-0.6pp vs prior week
318,033
sites all time
since Apr 2026
Google Analytics daily detection trend Before 8 July 2026: launch platforms only. We began crawling the wider web on this date, so the cohort this share is measured against changes here. 52% 26% 0% Apr May Jun Jul Aug Sep Jun 22, 2026: Improved detection coverage for this technology. Jul 1, 2026: Adoption figures now count launches from launch platforms. Use the source view to include StackScope Discovery. Weekly averages before this point, daily after. Jun 5 · 247 / 581 = 42.5% Jun 6 · 171 / 436 = 39.2% Jun 7 · 156 / 404 = 38.6% Jun 8 · 198 / 515 = 38.4% Jun 9 · 331 / 876 = 37.8% Jun 10 · 277 / 722 = 38.4% Jun 11 · 215 / 577 = 37.3% Jun 12 · 178 / 449 = 39.6% Jun 13 · 150 / 380 = 39.5% Jun 14 · 137 / 345 = 39.7% Jun 15 · 209 / 532 = 39.3% Jun 16 · 397 / 1052 = 37.7% Jun 17 · 338 / 907 = 37.3% Jun 18 · 257 / 674 = 38.1% Jun 19 · 237 / 547 = 43.3% Jun 20 · 166 / 443 = 37.5% Jun 21 · 147 / 383 = 38.4% Jun 22 · 228 / 576 = 39.6% Jun 23 · 364 / 900 = 40.4% Jun 24 · 287 / 737 = 38.9% Jun 25 · 269 / 618 = 43.5% Jun 26 · 220 / 534 = 41.2% Jun 27 · 176 / 431 = 40.8% Jun 28 · 160 / 383 = 41.8% Jun 29 · 205 / 503 = 40.8% Jun 30 · 312 / 801 = 39.0% Jul 1 · 335 / 795 = 42.1% Jul 2 · 227 / 604 = 37.6% Jul 3 · 191 / 499 = 38.3% Jul 4 · 164 / 411 = 39.9% Jul 5 · 135 / 367 = 36.8% Jul 6 · 229 / 551 = 41.6% Jul 7 · 391 / 1172 = 33.4% Jul 8 · 1454 / 12591 = 11.5% Jul 9 · 2637 / 23750 = 11.1% Jul 10 · 2574 / 22553 = 11.4% Jul 11 · 1746 / 15986 = 10.9% Jul 12 · 2109 / 20292 = 10.4% Jul 13 · 2213 / 20930 = 10.6% Jul 14 · 2295 / 20416 = 11.2% Jul 15 · 1899 / 17247 = 11.0% Jul 16 · 1537 / 14268 = 10.8% Jul 17 · 2171 / 19731 = 11.0% Jul 18 · 2472 / 22706 = 10.9% Jul 19 · 2753 / 26089 = 10.6% Jul 20 · 2369 / 22590 = 10.5% Jul 21 · 2336 / 21659 = 10.8% Jul 22 · 2390 / 23207 = 10.3% Jul 23 · 1640 / 16873 = 9.7% Jul 24 · 1159 / 12859 = 9.0% Jul 25 · 892 / 8950 = 10.0% Jul 26 · 2096 / 19986 = 10.5% Jul 27 · 3916 / 33884 = 11.6% Jul 28 · 4550 / 38228 = 11.9% Jul 29 · 5391 / 50125 = 10.8% Jul 30 · 4770 / 43966 = 10.8% Jul 31 · 6115 / 51140 = 12.0% Aug 1 · 5687 / 50530 = 11.3% Aug 2 · 5413 / 49748 = 10.9% Aug 3 · 5316 / 48252 = 11.0% Aug 4 · 4128 / 37349 = 11.1% Aug 5 · 3640 / 32719 = 11.1% Aug 6 · 3855 / 36606 = 10.5% Aug 7 · 3980 / 37905 = 10.5% Aug 8 · 4106 / 39700 = 10.3% Aug 9 · 3566 / 34229 = 10.4% Aug 10 · 3599 / 28883 = 12.5% Aug 11 · 3616 / 32044 = 11.3% Aug 12 · 3448 / 33507 = 10.3% Aug 13 · 5312 / 49972 = 10.6% Aug 14 · 5588 / 51453 = 10.9% Aug 15 · 5483 / 51538 = 10.6% Aug 16 · 5581 / 51864 = 10.8% Aug 17 · 4376 / 41470 = 10.6% Aug 18 · 6165 / 53969 = 11.4% Aug 19 · 5548 / 49548 = 11.2% Aug 20 · 8438 / 66923 = 12.6% Aug 21 · 11036 / 90445 = 12.2% Aug 22 · 10993 / 91562 = 12.0% Aug 23 · 10531 / 90290 = 11.7% Aug 24 · 9294 / 78974 = 11.8% Aug 25 · 8242 / 69437 = 11.9% Aug 26 · 7306 / 65180 = 11.2% Aug 27 · 9702 / 83458 = 11.6% Aug 28 · 9767 / 83443 = 11.7% Aug 29 · 10435 / 84353 = 12.4% Aug 30 · 10836 / 92639 = 11.7% Aug 31 · 9731 / 90138 = 10.8% Sep 1 · 10037 / 91190 = 11.0% Sep 2 · 10048 / 96156 = 10.4%
Mar 30, 2026 90 days Sep 2, 2026

The shaded part of the chart is measured against a different set of sites. Until 8 July 2026 we only tracked launches from launch platforms; from that date we crawl the wider web as well. The share is a proportion of whatever we were tracking at the time, so it can step at that line without the technology itself changing. For a single continuous measure, switch to launch platforms.

How StackScope detects technologies

⋮ Jun 22, 2026: Improved detection coverage for this technology.

⋮ Jul 1, 2026: Adoption figures now count launches from launch platforms. Use the source view to include StackScope Discovery.

Analytics leaders

Tool % of launches % of category
#1 – Google Analytics Current page 11.82% 46.40%
#2 – Tinybird 3.66% 14.37%
#3 – Cloudflare Web Analytics 2.86% 11.24%
#4 ▲1 Sourcebuster 2.55% 10.03%
#5 ▼1 Vercel Analytics 2.06% 8.10%

Percentages show adoption among indie launches: the share of all analysed launches, and of launches using any Analytics tool. All 1119 in Analytics →

Often used with

Tool Sites
Google Tag Manager 301,845
Google Search Console 158,609
Cloudflare 154,651
HSTS 148,919
HTTP/3 148,869

Tools most often detected on the same sites as Google Analytics.

Recent launches we can show

87,402 of the 318,033 sites using Google Analytics are product launches we list individually. The other 230,631 are sites we found crawling the wider web: they count towards the figures above, but we do not publish them one by one. How StackScope Discovery works

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Showing the most recent 12 of 87,402.

The StackScope API serves all 318,033 sites using Google Analytics, filterable and exportable, from £15 a month.

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