Google Analytics on new websites

1. About 1 in 13 websites that went live in the last 30 days use Google Analytics (7.8%).^[1]
2. It is 4.5 times more common among product launches than among other new sites.
3. It is the most common analytics tool on new sites, more than twice as common as the next, Tinybird.

The line is the 7-day average share of new sites that use Google Analytics, day by day for the last 90 days and weekly before that (left of the dashed line). The shaded areas were measured against a different set of sites, so the line can step there without Google Analytics itself changing.^[2][3]

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Google Analytics	10.3%	43.1%
2	–	Tinybird	3.8%	15.7%
3	▼1	Cloudflare Web Analytics	2.5%	10.4%
4	▲1	Sourcebuster	2.5%	10.4%
5	–	Vercel Analytics	1.7%	6.9%

All-time shares across the new sites we track: of all of them, and of the sites using any Analytics tool. All 1498 in Analytics

Tool	Sites with both	vs all new sites	Bar
Google Tag Manager	589,084	8.2x
Google Search Console	276,821	2.4x

Tools that turn up far more often on Google Analytics sites than on new sites in general, and how many times as common each one is there.

131,061 of the 612,870 sites using Google Analytics are product launches we list individually. The other 481,809 are sites we found crawling the wider web: they count towards the figures above, but we do not publish them one by one. They are included in the StackScope API and in Stackdar alerts.

Site	Found	Also detected
Free Resume Builder: No Sign-Up, No Watermark, Real PDF | KeenResume keenresume.com · Hiring & HR	Oct 19
Hi Card gethicard.com	Oct 19
Table Task Studio — Printable Pottery Templates tabletaskstudio.com	Oct 19
your story, your cast fantac.chat · Social	Oct 19
Free Online PDF Tools, Calculators & Developer Utilities | FreeToolBench freetoolbench.com · Productivity	Oct 19
Free room planner and floor plan drawing tool roomplan.tools · Productivity	Oct 19
ذا تمبلت — حزمة الميزانية الشهرية thetemplate.one	Oct 19
AI Meme Video Generator – Turn Your Photo Into a Meme Clip memevid.ai	Oct 19
North Ridge Automation | AI Receptionist for Businesses northridgeautomation.com	Oct 19
Journal Basket journalbasket.com · Directory	Oct 19
Memorizza | Cadernos digitais inteligentes para concursos memorizza.com.br · Brazil	Oct 19
도깨비툴 - 도깨비의세계 도술·조합·사냥터 정보 kkaebitool.app · South Korea	Oct 19

Showing the most recent 12 of 131,061.

The StackScope API serves all 612,870 sites using Google Analytics, filterable and exportable, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Grey: before 8 July 2026, we only tracked launches from launch platforms. From that date we crawl the wider web as well, so the share is measured against a much larger set of sites. For one continuous measure, view launch platforms only.
3. Amber: 8 July to 10 September 2026, before we improved our infrastructure to index new sites much sooner, often on the day they go live. Sites found that early often haven't finished setting up, so anything usually added after launch reads lower from 10 September. We record each site as it was when we found it.
4. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
5. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.