Google Merchant Center on new websites

1. Google Merchant Center appeared on about 640 new sites in the last 30 days.^[1]
2. Nine in ten new Google Merchant Center sites also use Shopify.
3. It is unusually common on .store domains: 10% of the domains running it, against 2.1% of domains across new sites.

The line is the 7-day average share of new sites that use Google Merchant Center, day by day for the last 90 days and weekly before that (left of the dashed line). The shaded areas were measured against a different set of sites, so the line can step there without Google Merchant Center itself changing.^[2][3]

#	Movement	Tool	Share of all sites	Share of category[6]	Bar
1	–	Shopify	5.7%	57.5%
2	–	WooCommerce	2.7%	27.3%
3	–	Salla	0.2%	1.5%
4	–	Amazon	0.1%	1.2%
5	▲1	Tiendanube	0.1%	0.8%
…
10	▼4	Google Merchant Center	<0.1%	0.5%

All-time shares across the new sites we track: of all of them, and of the sites using any Ecommerce tool. Google Merchant Center is typically used alongside Shopify rather than instead of it. Among September launches it ranked #12 in Ecommerce, down from #8 in August. All 2092 in Ecommerce

Tool	Sites with both	vs all new sites	Bar
Judge.me	1,008	65x
Shopify	2,400	15x
Google Ads	1,050	14x
ES Module Shims	1,079	14x
Google Domains DNS	1,061	13x

Tools that turn up far more often on Google Merchant Center sites than on new sites in general, and how many times as common each one is there.

53 of the 2,729 sites using Google Merchant Center are product launches we list individually. The other 2,676 are sites we found crawling the wider web: they count towards the figures above, but we do not publish them one by one. They are included in the StackScope API and in Stackdar alerts.

• Lavish Blade lavishblade.com
• CybillAI, Trading Coach and Journal cybillai.com
• Ilu Art Therapy iluarttherapy.com
• Gloves UAE glovesuae.com
• Boardsy boardsy.co.uk
• Diva eSIM d-esim.com

Site	Found	Also detected
Lavish Blade lavishblade.com · E-commerce	Oct 19
CybillAI, Trading Coach and Journal cybillai.com · Finance	Oct 15
Ilu Art Therapy iluarttherapy.com · India	Oct 15
Gloves UAE glovesuae.com	Oct 14
Boardsy boardsy.co.uk · United Kingdom	Oct 11
Diva eSIM d-esim.com · Canada	Oct 7
Shopa. One Tap Pay. One Tap Sell. goshopa.com · E-commerce	Oct 3
Pet Memory Book & Printable Journal | Your Pet Memory yourpetmemory.com	Oct 2
Freelanzi freelanzi.com · Productivity	Oct 1
BarkBuddies barkbuddies.se · E-commerce	Sep 25
Photo cropper for visas, exams and form uploads | Everdailyindia everdailyindia.com · India	Sep 20
Bitrix Infotech theme.bitrixinfotech.com · Design · India	Sep 19

Showing the most recent 12 of 53.

The StackScope API serves all 2,729 sites using Google Merchant Center, filterable and exportable, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Grey: before 8 July 2026, we only tracked launches from launch platforms. From that date we crawl the wider web as well, so the share is measured against a much larger set of sites. For one continuous measure, view launch platforms only.
3. Amber: 8 July to 10 September 2026, before we improved our infrastructure to index new sites much sooner, often on the day they go live. Sites found that early often haven't finished setting up, so anything usually added after launch reads lower from 10 September. We record each site as it was when we found it.
4. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
5. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.
6. Some products people expect to see here are filed under a related category: CMS, Site Builder.