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Sites using Google Merchant Center

Google product feed manager for Shopping ads and free product listings.

#10 of 1318 in Ecommerce Tracked since Apr 2026 Last seen: Sep 4, 2026 Website: merchants.google.com
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1,355 sites

1,326 found by StackScope, 29 via launch platforms

StackScope Wider Web 1,320 StackScope Discovery (Indie) 6 Product Hunt 25 PeerPush 2 Hacker News 1 Other 1
  • StackScope Wider Web 1,320
  • StackScope Discovery (Indie) 6
  • Product Hunt 25
  • PeerPush 2
  • Hacker News 1
  • Other 1
View: All sites All launches Launch platforms StackScope Discovery StackScope Wider Web
Last 7 days 0.1% -0.0pp
Most used with Cloudflare, HSTS, Shopify
Top product types E-commerce, Health, Crypto
Green hosting 79% vs 45% avg

Google Merchant Center has been detected on 1,355 launches we've crawled, with 143 of those in September 2026 (0.1% of the month's launches so far). The 7-day rolling share is 0.1%, roughly steady week on week. Most recent detection: TinPaw, today.

It's most commonly paired with Cloudflare, HSTS, and Shopify. By product type, the launches using it are most often E-commerce (83%), Health (7%), and Crypto (2%). By domain ending, launches using it are 27.6 times as likely as the average launch to live on a .store domain. The 29 scored launches using Google Merchant Center average a StackScope score of 8.2 out of 10, against 6.4 across all launches we score.

What kind of products ship with Google Merchant Center

677 launches

E-commerce
82.87%
Health
6.79%
Crypto
2.07%
Content
1.33%
Social
1.18%
Education
1.03%
Design
0.89%
Productivity
0.74%
Directory
0.59%
Games
0.59%
Marketing
0.59%
AI
0.44%
Hiring & HR
0.44%
Finance
0.30%
Developer Tools
0.15%

Domain endings using Google Merchant Center

1,347 sites

  • .com 64.14%
  • .store 12.84%
  • .in 3.27%
  • .ca 2.52%
  • .co 2.45%
  • .uk 2.38%
  • .us 1.63%
  • .online 1.56%
  • .au 0.97%
  • .net 0.97%
  • .br 0.89%
  • .se 0.67%
  • .de 0.59%
  • .nz 0.59%
  • .xyz 0.59%

Country

153 of 1,355 sites, where we are semi-confident of the country.

  • United Kingdom United Kingdom 16.99%
  • India India 15.69%
  • Canada Canada 15.03%
  • United States United States 10.46%
  • Australia Australia 7.84%
  • Brazil Brazil 6.54%
  • Germany Germany 3.92%
  • Sweden Sweden 3.27%
  • France France 2.61%
  • New Zealand New Zealand 2.61%
  • Switzerland Switzerland 1.96%
  • Italy Italy 1.96%
  • Türkiye Türkiye 1.96%
  • China China 1.31%
  • Spain Spain 1.31%

Share of new sites using Google Merchant Center

Each dot is one launch day. Line is the 7-day rolling average; weekly averages before June 2026.

0.1%
last 7 days
-0.0pp vs prior week
0.1%
September so far
143 of 278,576 sites
1,355
sites all time
since Apr 2026
Google Merchant Center daily detection trend Before 8 July 2026: launch platforms only. We began crawling the wider web on this date, so the cohort this share is measured against changes here. 5% 2% 0% Apr May Jun Jul Aug Sep Weekly averages before this point, daily after. Jun 6 · 0 / 436 = 0.0% Jun 7 · 0 / 404 = 0.0% Jun 8 · 0 / 515 = 0.0% Jun 9 · 0 / 876 = 0.0% Jun 10 · 0 / 722 = 0.0% Jun 11 · 0 / 577 = 0.0% Jun 12 · 0 / 449 = 0.0% Jun 13 · 1 / 380 = 0.3% Jun 14 · 1 / 345 = 0.3% Jun 15 · 0 / 532 = 0.0% Jun 16 · 0 / 1052 = 0.0% Jun 17 · 0 / 907 = 0.0% Jun 18 · 1 / 674 = 0.1% Jun 19 · 0 / 547 = 0.0% Jun 20 · 0 / 443 = 0.0% Jun 21 · 0 / 383 = 0.0% Jun 22 · 1 / 576 = 0.2% Jun 23 · 0 / 900 = 0.0% Jun 24 · 0 / 737 = 0.0% Jun 25 · 0 / 618 = 0.0% Jun 26 · 0 / 534 = 0.0% Jun 27 · 0 / 431 = 0.0% Jun 28 · 0 / 383 = 0.0% Jun 29 · 0 / 503 = 0.0% Jun 30 · 0 / 801 = 0.0% Jul 1 · 0 / 795 = 0.0% Jul 2 · 0 / 604 = 0.0% Jul 3 · 3 / 499 = 0.6% Jul 4 · 0 / 411 = 0.0% Jul 5 · 0 / 367 = 0.0% Jul 6 · 0 / 551 = 0.0% Jul 7 · 0 / 1172 = 0.0% Jul 8 · 1 / 12591 = 0.0% Jul 9 · 4 / 23752 = 0.0% Jul 10 · 5 / 22553 = 0.0% Jul 11 · 0 / 15988 = 0.0% Jul 12 · 21 / 20294 = 0.1% Jul 13 · 10 / 20930 = 0.0% Jul 14 · 9 / 20417 = 0.0% Jul 15 · 5 / 17248 = 0.0% Jul 16 · 1 / 14268 = 0.0% Jul 17 · 7 / 19731 = 0.0% Jul 18 · 14 / 22708 = 0.1% Jul 19 · 12 / 26089 = 0.0% Jul 20 · 3 / 22591 = 0.0% Jul 21 · 2 / 21662 = 0.0% Jul 22 · 6 / 23209 = 0.0% Jul 23 · 3 / 16876 = 0.0% Jul 24 · 3 / 12859 = 0.0% Jul 25 · 0 / 8951 = 0.0% Jul 26 · 4 / 19988 = 0.0% Jul 27 · 9 / 33889 = 0.0% Jul 28 · 1 / 38232 = 0.0% Jul 29 · 4 / 50128 = 0.0% Jul 30 · 5 / 43972 = 0.0% Jul 31 · 2 / 51145 = 0.0% Aug 1 · 4 / 50534 = 0.0% Aug 2 · 2 / 49755 = 0.0% Aug 3 · 2 / 48271 = 0.0% Aug 4 · 4 / 37366 = 0.0% Aug 5 · 32 / 32721 = 0.1% Aug 6 · 33 / 36608 = 0.1% Aug 7 · 34 / 37906 = 0.1% Aug 8 · 67 / 39701 = 0.2% Aug 9 · 32 / 34234 = 0.1% Aug 10 · 20 / 28887 = 0.1% Aug 11 · 27 / 32046 = 0.1% Aug 12 · 20 / 33513 = 0.1% Aug 13 · 26 / 49980 = 0.1% Aug 14 · 25 / 51459 = 0.0% Aug 15 · 33 / 51545 = 0.1% Aug 16 · 22 / 51871 = 0.0% Aug 17 · 25 / 41476 = 0.1% Aug 18 · 31 / 53972 = 0.1% Aug 19 · 14 / 49562 = 0.0% Aug 20 · 37 / 66969 = 0.1% Aug 21 · 50 / 90481 = 0.1% Aug 22 · 61 / 91574 = 0.1% Aug 23 · 54 / 90307 = 0.1% Aug 24 · 52 / 78987 = 0.1% Aug 25 · 43 / 69442 = 0.1% Aug 26 · 44 / 65230 = 0.1% Aug 27 · 48 / 83541 = 0.1% Aug 28 · 56 / 83455 = 0.1% Aug 29 · 50 / 84375 = 0.1% Aug 30 · 46 / 92686 = 0.0% Aug 31 · 61 / 90227 = 0.1% Sep 1 · 62 / 91303 = 0.1% Sep 2 · 40 / 96683 = 0.0% Sep 3 · 41 / 90590 = 0.0%
Mar 30, 2026 90 days Sep 3, 2026

The shaded part of the chart is measured against a different set of sites. Until 8 July 2026 we only tracked launches from launch platforms; from that date we crawl the wider web as well. The share is a proportion of whatever we were tracking at the time, so it can step at that line without the technology itself changing. For a single continuous measure, switch to launch platforms.

How StackScope detects technologies

Ecommerce leaders

Tool % of launches % of category
#1 ▲1 Shopify 4.63% 52.28%
#2 ▼1 WooCommerce 2.81% 31.70%
#3 – Salla 0.19% 2.14%
#4 ▼1 Amazon 0.08% 0.93%
#5 ▲4 IndiaMART 0.08% 0.92%
…
#10 ▲5 Google Merchant Center Current page 0.05% 0.56%

Percentages show adoption among indie launches: the share of all analysed launches, and of launches using any Ecommerce tool.Google Merchant Center is typically used alongside Shopify rather than instead of it.Among August launches it ranked #10 in Ecommerce, up from #15 in July. All 1318 in Ecommerce →

Often used with

Tool Sites
Cloudflare 1,232
HSTS 1,221
Shopify 1,217
Google Search Console 1,186
Vite 1,176

Tools most often detected on the same sites as Google Merchant Center.

Recent launches we can show

35 of the 1,355 sites using Google Merchant Center are product launches we list individually. The other 1,320 are sites we found crawling the wider web: they count towards the figures above, but we do not publish them one by one. How StackScope Discovery works

Screenshot of TinPaw, a launch using Google Merchant Center TinPaw Aug 26, 2026 · score 9.1 E-commerce Kelvin — Insulated Drinkware for Crews | Kelvin Aug 21, 2026 Elektronik, Ev & Yaşam, Kozmetik ve Daha Fazlası | Peramall Aug 19, 2026 AI Interview Simulator & Cold Call Practice | The Cold Call Aug 14, 2026 Hiring & HR Book to Kids | Personalised Children's Books With Their Photo – book to kids Aug 13, 2026 Screenshot of Rich Coffee Taste, a launch using Google Merchant Center Rich Coffee Taste Aug 11, 2026 · score 7.9 Screenshot of Nextro, a launch using Google Merchant Center Nextro Aug 6, 2026 · score 9.1 Tota | At-Home Microbiome Testing Kits (Urine & Vaginal) Aug 5, 2026 Health Screenshot of Neevas, a launch using Google Merchant Center Neevas Aug 5, 2026 · score 9.1 India Screenshot of Noroze, a launch using Google Merchant Center Noroze Aug 4, 2026 · score 7.6 United Kingdom E-commerce Screenshot of Coin Gabbar, a launch using Google Merchant Center Coin Gabbar Aug 1, 2026 · score 10.0 Crypto Screenshot of HomeDIYer, a launch using Google Merchant Center HomeDIYer Jul 29, 2026 · score 7.6

Showing the most recent 12 of 35.

The StackScope API serves all 1,355 sites using Google Merchant Center, filterable and exportable, from £15 a month.

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