Google Ads on new websites

1. About 1 in 45 websites that went live in the last 30 days use Google Ads (2.1%).^[1]
2. It is 4.5 times more common among product launches than among other new sites.

The line is the 7-day average share of new sites that use Google Ads, day by day for the last 90 days and weekly before that (left of the dashed line). The shaded areas were measured against a different set of sites, so the line can step there without Google Ads itself changing.^[2][3]

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Facebook Pixel	3.4%	47.1%
2	–	Google Ads	2.7%	37.2%
3	–	Google AdSense	1.3%	17.8%
4	–	TikTok Pixel	0.8%	10.6%
5	–	Pinterest	0.6%	8.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. Google Ads is typically used alongside Facebook Pixel rather than instead of it. All 1275 in Advertising

Tool	Sites with both	vs all new sites	Bar
Google Analytics	137,633	8.4x
Google Tag Manager	143,555	7.7x
jQuery	46,174	2.1x

Tools that turn up far more often on Google Ads sites than on new sites in general, and how many times as common each one is there.

25,564 of the 158,774 sites using Google Ads are product launches we list individually. The other 133,210 are sites we found crawling the wider web: they count towards the figures above, but we do not publish them one by one. They are included in the StackScope API and in Stackdar alerts.

Site	Found	Also detected
Test Atlas — jeux de cartes de géographie et d'histoire test-atlas.com	Oct 18
Numera: One place to calculate almost anything. numera.tools	Oct 18
Expense Splitter | Free Smart Group Expense & Settlement Calculator expensesplitter.online · AI	Oct 18
LANGBRIDGE — Paste a link, watch in your language langbridge.tech	Oct 18
Bildladezeit in der React-Native-App verbessern lassen — Messung, Umbau, Abnahme bildladezeit.com · Developer Tools	Oct 18
BusinessBrainX — Your Business. Your AI Brain. businessbrainx.co.uk · Productivity · United Kingdom	Oct 18
Bellas Flow — Système de Prise de Rendez-vous pour Professionnels de la Beauté bellasflow.com	Oct 18
Stacklist Radar: free AI Visibility Report stacklistradar.com · AI	Oct 18
FabricMeasure — fabric calculators that show their working fabricmeasure.com · Switzerland	Oct 18
MyStreetCheck – house prices for every street in England & Wales mystreetcheck.co.uk · United Kingdom	Oct 18
착착육아 - 임신 주수·아기 개월수·예방접종 일정을 한 화면에 sqbebe.com · Productivity · South Korea	Oct 18
MeuVólei — scout de voleibol para clubes de formação meuvolei.com	Oct 18

Showing the most recent 12 of 25,564.

The StackScope API serves all 158,774 sites using Google Ads, filterable and exportable, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Grey: before 8 July 2026, we only tracked launches from launch platforms. From that date we crawl the wider web as well, so the share is measured against a much larger set of sites. For one continuous measure, view launch platforms only.
3. Amber: 8 July to 10 September 2026, before we improved our infrastructure to index new sites much sooner, often on the day they go live. Sites found that early often haven't finished setting up, so anything usually added after launch reads lower from 10 September. We record each site as it was when we found it.
4. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. We count a country only where it is stated plainly enough to be sure: a governing-law clause or company registration number on a legal page, a phone country code, or a country domain ending. Sites that publish none are not counted at all.
5. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.