Mixpanel on new websites

1. About 1 in 340 websites that went live in the last 30 days use Mixpanel (0.3%).^[1]
2. Half of new Mixpanel sites also use Klaviyo.
3. It is unusually common on .co domains: 3.3% of the domains running it, against 1.5% of domains across new sites.

The line is the 7-day average share of new sites that use Mixpanel, day by day for the last 90 days and weekly before that (left of the dashed line). The shaded areas were measured against a different set of sites, so the line can step there without Mixpanel itself changing.^[2][3]

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Google Analytics	10.4%	43.3%
2	–	Tinybird	3.7%	15.7%
3	▼1	Cloudflare Web Analytics	2.5%	10.4%
4	▲1	Sourcebuster	2.5%	10.4%
5	–	Vercel Analytics	1.7%	6.9%
…
13	▼1	Mixpanel	0.3%	1.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Analytics tool. The most common alternatives to Mixpanel on new websites are Tinybird and Sourcebuster. All 1488 in Analytics

Tool	Sites with both	vs all new sites	Bar
Klaviyo	7,085	173x
Google Sign-In	5,170	20x
Shopify	6,451	7.6x
React Router	5,150	5.2x

Tools that turn up far more often on Mixpanel sites than on new sites in general, and how many times as common each one is there.

1,372 of the 14,968 sites using Mixpanel are product launches we list individually. The other 13,596 are sites we found crawling the wider web: they count towards the figures above, but we do not publish them one by one. They are included in the StackScope API and in Stackdar alerts.

• Bulbul V4 Flash sarvam.ai
• Startr startr.si
• edunile edunile.ng

Site	Found	Also detected
Melomora · Personalised songs from your stories melomora.co.uk · Content · United Kingdom	Oct 17
ChimpGrader: Insights about your Mailchimp account chimpgrader.com · Marketing	Oct 17
Bulbul V4 Flash sarvam.ai · Content · India	Oct 17
Sorora sorora.app	Oct 17
Postship · Building your app was the easy part. postship.dev	Oct 17
LaunchAI | Launch AI products. Build in public launchai.tools	Oct 16
Linnory | custom drawing & photo necklaces linnory.com	Oct 16
Startr startr.si · Productivity · United Kingdom	Oct 16
edunile edunile.ng · Nigeria	Oct 16
BeMine - 좋아하는 건 자유 - 기억하는 건 비마인 bemine.chat · South Korea	Oct 16
Pide - Receba os pedidos do seu restaurante pelo WhatsApp pide.com.br · Brazil	Oct 15
Printable Halloween Party Games for Family & Friends | Paper Party Club paperpartyclub.com · Games	Oct 15

Showing the most recent 12 of 1,372.

The StackScope API serves all 14,968 sites using Mixpanel, filterable and exportable, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Grey: before 8 July 2026, we only tracked launches from launch platforms. From that date we crawl the wider web as well, so the share is measured against a much larger set of sites. For one continuous measure, view launch platforms only.
3. Amber: 8 July to 10 September 2026, before we improved our infrastructure to index new sites much sooner, often on the day they go live. Sites found that early often haven't finished setting up, so anything usually added after launch reads lower from 10 September. We record each site as it was when we found it.
4. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
5. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.