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Payload on new websites

Payload CMS: open-source TypeScript headless CMS with built-in admin UI, REST and GraphQL APIs.

#3 of 708 in CMS In our data since Apr 2026 Last seen: Oct 16, 2026 Most recent launch: PTO Tracking Software for Small Teams | PTOLedger, Oct 16, 2026 Website: payloadcms.com

5,231 sites

5,066 found by StackScope, 165 via launch platforms

StackScope Wider Web 4,108 StackScope Discovery (Indie) 958 Product Hunt 127 Hacker News 14 Other 13 PeerPush 11
  • StackScope Wider Web 4,108
  • StackScope Discovery (Indie) 958
  • Product Hunt 127
  • Hacker News 14
  • Other 13
  • PeerPush 11
View: All sites All launches Launch platforms StackScope Discovery StackScope Wider Web

Payload appeared on about 1,600 new sites in the last 30 days.

These figures cover websites that went live since April 2026, not the web as a whole.

Stackdar alerts

Get told when a new site ships with Payload.

1,551 new sites with Payload first seen in the last 30 days.

Stackdar watches every launch we detect and sends you the ones using Payload, by email, Slack or webhook. On every plan, from £15 a month.

See how alerts work

Share of new sites using Payload

Each dot is one launch day. Line is the 7-day rolling average; weekly averages before July 2026.

0.1%
last 7 days
+0.0pp vs prior week
0.1%
30 days to Oct 15
-0.0pp vs 30 days before
5,231
sites all time
since Apr 2026
Payload daily detection trend Before 8 July 2026: launch platforms only. We began crawling the wider web on this date, so the cohort this share is measured against changes here. 10 September 2026: we improved our infrastructure to index new sites much sooner, often on the day they go live, so the cohort this share is measured against changes here. 5% 2% 0% Apr May Jun Jul Aug Sep Oct Weekly averages before this point, daily after. Jul 18 · 20 / 24700 = 0.1% Jul 19 · 15 / 27640 = 0.1% Jul 20 · 19 / 23851 = 0.1% Jul 21 · 24 / 22944 = 0.1% Jul 22 · 12 / 24372 = 0.0% Jul 23 · 10 / 18101 = 0.1% Jul 24 · 8 / 13980 = 0.1% Jul 25 · 3 / 9550 = 0.0% Jul 26 · 18 / 21750 = 0.1% Jul 27 · 20 / 37233 = 0.1% Jul 28 · 48 / 41885 = 0.1% Jul 29 · 52 / 53559 = 0.1% Jul 30 · 45 / 48256 = 0.1% Jul 31 · 43 / 56048 = 0.1% Aug 1 · 61 / 54886 = 0.1% Aug 2 · 42 / 53850 = 0.1% Aug 3 · 46 / 52614 = 0.1% Aug 4 · 29 / 40704 = 0.1% Aug 5 · 23 / 35346 = 0.1% Aug 6 · 27 / 39149 = 0.1% Aug 7 · 29 / 40250 = 0.1% Aug 8 · 40 / 42805 = 0.1% Aug 9 · 35 / 37777 = 0.1% Aug 10 · 26 / 32323 = 0.1% Aug 11 · 25 / 34557 = 0.1% Aug 12 · 26 / 37135 = 0.1% Aug 13 · 56 / 55468 = 0.1% Aug 14 · 37 / 56751 = 0.1% Aug 15 · 51 / 55907 = 0.1% Aug 16 · 45 / 56270 = 0.1% Aug 17 · 63 / 45696 = 0.1% Aug 18 · 34 / 56636 = 0.1% Aug 19 · 43 / 51679 = 0.1% Aug 20 · 332 / 68973 = 0.5% Aug 21 · 71 / 93843 = 0.1% Aug 22 · 139 / 94188 = 0.1% Aug 23 · 293 / 93592 = 0.3% Aug 24 · 132 / 81708 = 0.2% Aug 25 · 52 / 71529 = 0.1% Aug 26 · 41 / 66854 = 0.1% Aug 27 · 70 / 87832 = 0.1% Aug 28 · 85 / 87905 = 0.1% Aug 29 · 66 / 88061 = 0.1% Aug 30 · 82 / 100668 = 0.1% Aug 31 · 74 / 100235 = 0.1% Sep 1 · 82 / 103413 = 0.1% Sep 2 · 90 / 108914 = 0.1% Sep 3 · 88 / 103275 = 0.1% Sep 4 · 85 / 98530 = 0.1% Sep 5 · 67 / 102853 = 0.1% Sep 6 · 69 / 89271 = 0.1% Sep 7 · 46 / 86119 = 0.1% Sep 8 · 66 / 77964 = 0.1% Sep 9 · 74 / 75510 = 0.1% Sep 10 · 51 / 83643 = 0.1% Sep 11 · 64 / 85544 = 0.1% Sep 12 · 33 / 56763 = 0.1% Sep 13 · 34 / 57987 = 0.1% Sep 14 · 39 / 59224 = 0.1% Sep 15 · 35 / 58180 = 0.1% Sep 16 · 41 / 58939 = 0.1% Sep 17 · 30 / 56745 = 0.1% Sep 18 · 28 / 53080 = 0.1% Sep 19 · 32 / 45268 = 0.1% Sep 20 · 19 / 44755 = 0.0% Sep 21 · 29 / 51659 = 0.1% Sep 22 · 44 / 55401 = 0.1% Sep 23 · 92 / 58304 = 0.2% Sep 24 · 29 / 53457 = 0.1% Sep 25 · 42 / 50756 = 0.1% Sep 26 · 247 / 101513 = 0.2% Sep 27 · 32 / 52130 = 0.1% Sep 28 · 37 / 61105 = 0.1% Sep 29 · 67 / 77847 = 0.1% Sep 30 · 43 / 69707 = 0.1% Oct 1 · 47 / 69219 = 0.1% Oct 2 · 35 / 64714 = 0.1% Oct 3 · 36 / 53731 = 0.1% Oct 4 · 36 / 52048 = 0.1% Oct 5 · 47 / 63685 = 0.1% Oct 6 · 53 / 67582 = 0.1% Oct 7 · 50 / 67654 = 0.1% Oct 8 · 53 / 69304 = 0.1% Oct 9 · 44 / 70336 = 0.1% Oct 10 · 43 / 60630 = 0.1% Oct 11 · 45 / 65589 = 0.1% Oct 12 · 52 / 66620 = 0.1% Oct 13 · 32 / 70915 = 0.0% Oct 14 · 29 / 70641 = 0.0% Oct 15 · 137 / 93404 = 0.1%
Mar 30, 2026 90 days Oct 15, 2026

The shaded areas were measured against a different set of sites, so the line can step there without Payload itself changing.

Coverage details

Before the dashed line where the dots begin, the line is a weekly average. After it, the last 90 days are shown one day at a time.

Grey: before 8 July 2026, we only tracked launches from launch platforms. From that date we crawl the wider web as well.

Amber: 8 July to 10 September 2026, before we improved our infrastructure to index new sites much sooner, often on the day they go live. Sites found that early often haven't finished setting up, so anything usually added after launch reads lower from 10 September. We record each site as it was when we found it.

The share is a proportion of whatever we were tracking at the time. For a single continuous measure, switch to launch platforms.

How StackScope detects technologies

What kind of sites use Payload

1,746 sites with a known type, all time

E-commerce
15.6%
Health
13.7%
Marketing
9.5%
Content
9.3%
Developer Tools
8.9%
Education
7.5%
Productivity
7.4%
Finance
6.3%
AI
4.7%
Design
4.0%
Games
3.6%
Hiring & HR
3.3%
Social
2.9%
Directory
1.9%
Crypto
1.4%

Domain endings using Payload

5,221 sites, all time

  • .com 51.6%
  • .it 7.7%
  • .fr 5.3%
  • .es 4.6%
  • .org 3.3%
  • .app 2.4%
  • .ai 2.0%
  • .uk 1.8%
  • .co 1.7%
  • .dev 1.7%
  • .in 1.6%
  • .io 1.5%
  • .ca 1.3%
  • .net 1.3%
  • .de 1.2%

Country

Country likely for 1,611 of 5,231 sites (30.8%), all time.

How we know

Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.

  • Italy Italy 25.1%
  • France France 17.4%
  • Spain Spain 15.2%
  • United Kingdom United Kingdom 5.8%
  • India India 5.2%
  • Germany Germany 4.2%
  • United States United States 4.0%
  • China China 3.7%
  • Canada Canada 2.8%
  • Switzerland Switzerland 1.7%
  • Sweden Sweden 1.2%
  • Australia Australia 1.1%
  • Ukraine Ukraine 1.1%
  • Türkiye Türkiye 0.9%
  • Brazil Brazil 0.9%

Green hosting

165 checked sites since Apr 2026.

What this means

The share whose web host The Green Web Foundation lists as running on green energy, against the average for every new site we checked.

  • Payload 50%
  • Average 47%

CMS leaders

Tool % of sitesall time % of categoryall time
#1 – WordPress 12.4% 94.1%
#2 – Blogger 0.2% 1.4%
#3 – Payload Current page 0.1% 0.7%
#4 – Odoo 0.1% 0.5%
#5 – Joomla 0.1% 0.4%

Percentages show all-time adoption across the new sites we track: the share of all of them, and of the sites using any CMS tool. All 708 in CMS → Related categories: Site Builder, Ecommerce

Often used with

Tool Sites vs all new sites
Next.js 5,223 7.2x
React 5,223 3.7x
Lucide Icons 2,495 2.9x
Tailwind CSS 3,437 2.7x
Vercel 1,779 2.6x

Tools that turn up far more often on Payload sites than on new sites in general, and how many times as common each one is there.

Recent launches using Payload

1,123 of the 5,231 sites using Payload are product launches we list individually. The other 4,108 are sites we found crawling the wider web: they count towards the figures above, but we do not publish them one by one. They are included in the StackScope API and in Stackdar alerts. How StackScope Discovery works

PTO Tracking Software for Small Teams | PTOLedger Oct 16, 2026 Also detected Next.js React Railway Cloudflare DialPress — The infrastructure layer for AI voice Oct 16, 2026 Also detected Next.js React Cloudflare Google Search Console Brandyzr — merkbron van ·yzr Oct 16, 2026 Also detected Next.js React Cloudflare GlobeHorse — The vetted marketplace for sport horses Oct 16, 2026 · E-commerce Also detected Next.js React Vercel Nano Stores AvoEnglish — Luyện thi Aptis cùng AI Oct 16, 2026 Also detected Next.js React Vercel Spaceship DNS Home Oct 16, 2026 · Productivity Also detected Next.js React Cloudflare DNS Онлайн-школа русского языка для детей 4–15 лет · Слоны и дети Oct 16, 2026 Also detected Next.js React Caddy Porkbun DNS Parish reflection — Diocese of Saskatoon Oct 16, 2026 Also detected Next.js React Namecheap DNS Namecheap Email Forwarding 我不是考神 Oct 15, 2026 · Education Also detected Next.js React Cloudflare Lucide Icons Elektrikli araç şarj maliyeti ve fiyatları Oct 15, 2026 Also detected Next.js React Vercel Cloudflare DNS RVOA Sales — Premium 3D Printed Gifts Oct 15, 2026 · E-commerce Also detected Next.js React Vercel Lenis WhatNews — A little less noise. A lot more signal. Oct 15, 2026 · Content Also detected Next.js React Lucide Icons Spaceship DNS

Showing the most recent 12 of 1,123.

The StackScope API serves all 5,231 sites using Payload, filterable and exportable, from £15 a month.

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.