WooCommerce plugin that replaces variation dropdowns with color, image, and button swatches.
Get told when a new site ships with Variation Swatches for WooCommerce.
Stackdar watches every launch we detect and sends you the ones using Variation Swatches for WooCommerce, by email, Slack or webhook. On every plan, from £15 a month.
See how alerts work1,530 sites
1,525 found by StackScope, 5 via launch platforms
- StackScope Wider Web 1,524
- StackScope Discovery (Indie) 1
- Product Hunt 4
- PeerPush 1
Variation Swatches for WooCommerce has been detected on 1,530 launches we've crawled, with 1134 of those in August 2026 (0.1% of the month's launches so far). The 7-day rolling share is 0.1%, roughly steady week on week. Most recent detection: MaeumLab | Printable Planner for ADHD, Autism & Productivity, today.
It's most commonly paired with WordPress, WooCommerce, and Google Search Console. By product type, the launches using it are most often E-commerce (74%), Health (12%), and Games (3%). By estimated origin, most come from India (63%). By domain ending, launches using it are 15.7 times as likely as the average launch to live on a .store domain.
What kind of products ship with Variation Swatches for WooCommerce
531 launches
Domain endings using Variation Swatches for WooCommerce
1,526 sites
- .com 57.27%
- .in 18.61%
- .store 7.86%
- .online 3.41%
- .site 1.90%
- .co 1.83%
- .uk 1.51%
- .net 1.25%
- .xyz 1.05%
- .ca 0.79%
- .org 0.52%
- .me 0.39%
- .us 0.39%
Country
449 of 1,530 sites. Read from legal pages, company numbers and domain endings, so sites that publish none are missing and the US is undercounted.
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India 63.47%
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United Kingdom 6.90%
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Iran 4.01%
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China 3.56%
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Canada 2.45%
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Indonesia 1.78%
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Bangladesh 1.56%
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France 1.56%
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Germany 1.34%
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United States 1.34%
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Brazil 1.11%
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Mexico 1.11%
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Türkiye 1.11%
Share of new sites using Variation Swatches for WooCommerce
Each dot is one launch day. Line is the 7-day rolling average. Chart starts at first detection.
The shaded part of the chart is measured against a different set of sites. Until 8 July 2026 we only tracked launches from launch platforms; from that date we crawl the wider web as well. The share is a proportion of whatever we were tracking at the time, so it can step at that line without the technology itself changing. For a single continuous measure, switch to launch platforms.
Wordpress Plugin leaders
| Tool | % of launches | % of category | ||
|---|---|---|---|---|
| #1 | – |
|
5.57% | 42.42% |
| #2 | ▲11 |
|
2.91% | 22.15% |
| #3 | ▲4 |
|
1.98% | 15.06% |
| #4 | ▲2 |
|
1.93% | 14.73% |
| #5 | ▼2 |
|
1.69% | 12.87% |
| … | ||||
| #40 | ▲45 |
|
0.07% | 0.53% |
Percentages show adoption among indie launches: the share of all analysed launches, and of launches using any Wordpress Plugin tool.Variation Swatches for WooCommerce is typically used alongside Elementor rather than instead of it.Among July launches it ranked #36 in Wordpress Plugin, up from #81 in June. All 1300 in Wordpress Plugin →
Recent launches we can show
6 of the 1,530 sites using Variation Swatches for WooCommerce are product launches we list individually. The other 1,524 are sites we found crawling the wider web: they count towards the figures above, but we do not publish them one by one. How StackScope Discovery works
cosmocarft furntiure store
Shoaib NAwaz
IMG Helping Hands
timjoush
Health
Wang Jewelry
E-commerce
The StackScope API serves all 1,530 sites using Variation Swatches for WooCommerce, filterable and exportable, from £15 a month.