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Essel

Research, write, and publish on-brand SEO articles on a cadence, optimized for Google and AI answer engines.

Marketing
India Estimated origin: India

Added July 17, 2026 · Last analysed July 17, 2026 · via · 60% unique tagline

StackScope is a free public catalogue of indie launches. We find launches on Product Hunt, Hacker News and similar feeds, then crawl each site to detect its tech stack and score it for launch readiness: DNS, security headers, SEO basics. This page is what we saw on 17 July 2026; the live site may have changed since.

Essel has the basics covered well, with complete legal pages, a thorough launch checklist, and clean crawl signals. Visible gaps: missing several security headers, tracking cookies set before any opt-in, and incomplete email security.

Launched on Product Hunt on July 17, 2026. The site is served through Cloudflare, with a domain registered 4 weeks before launch. Our crawler found 15 technologies on this site, covering analytics, CDN, CSS frameworks, and directory. The stack includes Svelte, SvelteKit, and Tailwind CSS.

It's also one of 43 launches on this exact stack.

If you own this site, refresh the snapshot and see the full fix list any time →

Vibe Score 20 · Few AI signals
How much the site looks AI-generated. Informational pattern-match signal, not a verdict. Does not feed the StackScope Score. See which fingerprints fired →

Tech Stack (15)

Infrastructure
CDN Cloudflare (2)
DNS Cloudflare DNS
Security Cloudflare Bot Management
Server Caddy
Email
Transactional email Resend
Build & Framework
CSS framework Tailwind CSS
Font Google Fonts
Framework Svelte
Meta-framework SvelteKit (3)
UI library shadcn/ui
Analytics & Marketing
Analytics Google Analytics (3)
PostHog (5)
SEO Google Search Console
Tag management Google Tag Manager medium
Other
Directory Product Hunt

Infrastructure

Network
AS13335 · US
DNS
Cloudflare DNS
Authoritative nameserver
DNSSEC
Not enabled
DNS responses unsigned. Cache-poisoning vulnerable.
Green hosting
Green hosted
Host runs on renewable energy. Data from The Green Web Foundation.
SSL Certificate
Google Trust Services
Valid 23 Jun 2026 to 21 Sep 2026
Certificate as captured in this snapshot, not a live check.
Domain Age
1 month
Registered Jun 2026 · GoDaddy.com, LLC

Email Security

SPF Not published. Your domain can be spoofed in phishing emails.
DKIM Detected via known email provider
DMARC p=quarantine Quarantine (moderate)
?
MTA-STS Not deployed. Mail to your domain can be downgraded to plaintext en route.
?
TLS-RPT Not configured. You won't hear about silent SMTP TLS handshake failures.

Storage (8)

Cookies (2)
NameLifetimeDetected as
ph_phc_6FWuXhD61ZdBBBhcKJebeFdVtKRCJBCcpBKkdtdZStq_posthog 12mo PostHog
__cf_bm < 1h Cloudflare
Local storage (3)
KeySizeDetected as
mode-watcher-mode-light-locked 5 B -
mode-watcher-theme 0 B -
ph_phc_6FWuXhD61ZdBBBhcKJebeFdVtKRCJBCcpBKkdtdZStq_posthog 1 KB PostHog
Session storage (3)
KeySizeDetected as
ph_phc_6FWuXhD61ZdBBBhcKJebeFdVtKRCJBCcpBKkdtdZStq_posthog 90 B PostHog
ph_phc_6FWuXhD61ZdBBBhcKJebeFdVtKRCJBCcpBKkdtdZStq_primary_window_exists 4 B PostHog
ph_phc_6FWuXhD61ZdBBBhcKJebeFdVtKRCJBCcpBKkdtdZStq_window_id 38 B PostHog

Readiness Breakdown How?

Custom title and meta description
Open Graph tags (title, image, description)
Twitter card meta tags
Canonical URL declared
Responsive viewport meta tag
Favicon present
Semantic HTML (nav, main, article)

Performance How?

551 ms Server response
31% Faster than peers
1372 ms Largest contentful paint
0.01 Cumulative layout shift
942 KB Page weight
141 KB Image weight
7 Third-party domains
0 Console errors
0 Failed requests

3 images: 2 without width/height, 1 missing alt text

Indicative grade from a single automated render, not a substitute for Lighthouse or field data, and not part of the StackScope score.

Vibe Score Breakdown How?

SignalPoints
AI CSS signals +10
AI palette signals +5
AI writing signals +5

This score is based on structural patterns and is not definitive. Many legitimate sites may trigger signals, and AI-built sites may go undetected. It should be treated as an indicator, not a verdict.

AI Stance

Welcomes AI crawlers
llms.txt published
No AI bots blocked in robots.txt
? No directive declared
? None advertised

Well-Known Files

robots.txt
sitemap.xml (44 URLs)
security.txt
llms.txt
ads.txt
humans.txt
Privacy Policy
/privacy
Terms of Service
/terms
? Consent manager not detected
Analytics set tracking cookies on our visit, with no opt-in step.
92% unique

Security Headers (0/6)

Permissions-Policy experimental (check browser support)
X-XSS-Protection deprecated (use Content-Security-Policy)

Build

Code splitting
4 JS files
4 CSS files
7 Third-party domains

Brand Colours

App Manifest

Essel
display: standalone 3 icons
theme #0b0b0d
Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.