IOL Metrics on new websites 
Audience measurement tag used by Italiaonline for Italian web publishers.
Found via: StackScope Wider Web 744
IOL Metrics appeared on about 380 new sites in the last 30 days.
These figures cover websites that went live since April 2026, not the web as a whole.
Get told when a new site ships with IOL Metrics.
375 new sites with IOL Metrics first seen in the last 30 days.
Stackdar watches every launch we detect and sends you the ones using IOL Metrics, by email, Slack or webhook. On every plan, from £15 a month.
See how alerts workShare of new sites using IOL Metrics
Each dot is one launch day. Line is the 7-day rolling average. Chart starts at first detection.
The shaded area was measured against a different set of sites, so the line can step there without IOL Metrics itself changing.
Coverage details
Amber: 8 July to 10 September 2026, before we improved our infrastructure to index new sites much sooner, often on the day they go live. Sites found that early often haven't finished setting up, so anything usually added after launch reads lower from 10 September. We record each site as it was when we found it.
The share is a proportion of whatever we were tracking at the time. For a single continuous measure, switch to launch platforms.
What kind of sites use IOL Metrics
72 sites with a known type, all time
Domain endings using IOL Metrics
744 sites, all time
- .com 85.4%
- .it 6.1%
- .live 2.8%
- .net 2.6%
- .pro 2.3%
- .eu 0.4%
- .org 0.3%
- .store 0.1%
- .tech 0.1%
Country
Country known for 537 of 744 sites (72.2%), all time.
How we know
Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. We count a country only where it is stated plainly enough to be sure: a governing-law clause or company registration number on a legal page, a phone country code, or a country domain ending. Sites that publish none are not counted at all.
-
Italy
100.0%
Analytics leaders
| Tool | % of sitesall time | % of categoryall time | ||
|---|---|---|---|---|
| #1 | – |
Google Analytics
|
10.4% | 43.3% |
| #2 | – |
Tinybird
|
3.8% | 15.7% |
| #3 | ▼1 |
Cloudflare Web Analytics
|
2.5% | 10.4% |
| #4 | ▲1 |
Sourcebuster
|
2.5% | 10.4% |
| #5 | – |
Vercel Analytics
|
1.7% | 7.0% |
| … | ||||
| #52 | ▲7 | IOL Metrics Current page | <0.1% | 0.1% |
Percentages show all-time adoption across the new sites we track: the share of all of them, and of the sites using any Analytics tool.Among September launches it ranked #49 in Analytics, up from #56 in August. All 1486 in Analytics →
Often used with
| Tool | Sites | vs all new sites |
|---|---|---|
PagineGialle
|
740 | 7692x |
Italiaonline Website
|
742 | 7322x |
Ecwid
|
729 | 2429x |
Cookiebot
|
730 | 1242x |
Duda
|
742 | 433x |
Tools that turn up far more often on IOL Metrics sites than on new sites in general, and how many times as common each one is there.
744 sites across the wider web use IOL Metrics
None of them is a product launch we list individually, so there is nothing to show here. They still count towards the figures above. How StackScope Discovery works
The StackScope API serves all 744 sites using IOL Metrics, filterable and exportable, from £15 a month.