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Embedly on new websites

Name: Embedly adoption on new websites
Creator: StackScope

Embedly (Medium) embed / oEmbed API.

#5 of 499 in Media In our data since Apr 2026 Last seen: Oct 16, 2026 Most recent launch: Pana Olai, Oct 16, 2026 Website: embed.ly

887 sites

821 found by StackScope, 66 via launch platforms

StackScope Wider Web 807
StackScope Discovery (Indie) 14
Product Hunt 59
PeerPush 5
Hacker News 2

View: All sites All launches Launch platforms StackScope Discovery StackScope Wider Web

Embedly appeared on about 220 new sites in the last 30 days.

These figures cover websites that went live since April 2026, not the web as a whole.

Stackdar alerts

Get told when a new site ships with Embedly.

223 new sites with Embedly first seen in the last 30 days.

Stackdar watches every launch we detect and sends you the ones using Embedly, by email, Slack or webhook. On every plan, from £15 a month.

See how alerts work

Share of new sites using Embedly

Each dot is one launch day. Line is the 7-day rolling average; weekly averages before July 2026.

0.0%

last 7 days

+0.0pp vs prior week

0.0%

30 days to Oct 15

-0.0pp vs 30 days before

887

sites all time

since Apr 2026

Mar 30, 2026 90 days Oct 15, 2026

The shaded areas were measured against a different set of sites, so the line can step there without Embedly itself changing.

Coverage details

Before the dashed line where the dots begin, the line is a weekly average. After it, the last 90 days are shown one day at a time.

Grey: before 8 July 2026, we only tracked launches from launch platforms. From that date we crawl the wider web as well.

Amber: 8 July to 10 September 2026, before we improved our infrastructure to index new sites much sooner, often on the day they go live. Sites found that early often haven't finished setting up, so anything usually added after launch reads lower from 10 September. We record each site as it was when we found it.

The share is a proportion of whatever we were tracking at the time. For a single continuous measure, switch to launch platforms.

How StackScope detects technologies

What kind of sites use Embedly

311 sites with a known type, all time

Health

25.4%

Content

15.1%

Marketing

10.3%

Productivity

8.0%

Social

7.4%

Education

6.8%

Developer Tools

5.1%

4.5%

Finance

4.2%

Design

3.5%

E-commerce

3.5%

Hiring & HR

2.9%

Games

2.3%

Crypto

1.0%

Domain endings using Embedly

884 sites, all time

.com 53.4%
.site 20.6%
.org 3.3%
.co 2.8%
.fr 2.7%
.ca 2.0%
.uk 2.0%
.io 1.6%
.net 1.1%
.so 1.1%
.ai 1.0%
.au 1.0%
.de 0.8%
.online 0.8%

Country

Country likely for 133 of 887 sites (15%), all time.

How we know

Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.

France 17.3%
Japan 15.0%
United Kingdom 14.3%
United States 14.3%
Australia 8.3%
Canada 7.5%
Germany 6.8%
Switzerland 3.0%
Spain 1.5%
South Korea 1.5%
Sweden 1.5%
Slovakia 1.5%
Bangladesh 0.8%
Belgium 0.8%

Green hosting

66 checked sites since Apr 2026.

What this means

The share whose web host The Green Web Foundation lists as running on green energy, against the average for every new site we checked.

Embedly 14%
Average 47%

Media leaders

		Tool	% of sitesall time	% of categoryall time
#1	–	Unsplash	0.2%	37.7%
#2	–	Spotify	0.1%	30.7%
#3	–	GIPHY	<0.1%	8.8%
#4	–	Zillow	<0.1%	3.7%
#5	–	Embedly Current page	<0.1%	3.1%

Percentages show all-time adoption across the new sites we track: the share of all of them, and of the sites using any Media tool.Embedly is typically used alongside Unsplash rather than instead of it. All 499 in Media →

Often used with

Tool	Sites	vs all new sites
Vimeo	354	42x
Stripe	335	37x
YouTube	551	34x
Google Ads	390	16x
Sentry	361	8.7x

Tools that turn up far more often on Embedly sites than on new sites in general, and how many times as common each one is there.

Recent launches using Embedly

80 of the 887 sites using Embedly are product launches we list individually. The other 807 are sites we found crawling the wider web: they count towards the figures above, but we do not publish them one by one. They are included in the StackScope API and in Stackdar alerts. How StackScope Discovery works