← All technologies

Unsplash on new websites

Free stock photo library, often embedded directly via the Unsplash CDN.

#1 of 499 in Media In our data since Apr 2026 Last seen: Oct 16, 2026 Most recent launch: Jaraba AI · Tu espacio de trabajo sereno, guiado paso a paso y con rigor jurídico y técnico garantizado., Oct 16, 2026 Website: unsplash.com

10,652 sites

10,105 found by StackScope, 547 via launch platforms

StackScope Wider Web 7,683 StackScope Discovery (Indie) 2,422 Product Hunt 432 PeerPush 55 Other 42 Hacker News 18
  • StackScope Wider Web 7,683
  • StackScope Discovery (Indie) 2,422
  • Product Hunt 432
  • PeerPush 55
  • Other 42
  • Hacker News 18
View: All sites All launches Launch platforms StackScope Discovery StackScope Wider Web

Unsplash appeared on about 3,100 new sites in the last 30 days.

These figures cover websites that went live since April 2026, not the web as a whole.

Stackdar alerts

Get told when a new site ships with Unsplash.

3,085 new sites with Unsplash first seen in the last 30 days.

Stackdar watches every launch we detect and sends you the ones using Unsplash, by email, Slack or webhook. On every plan, from £15 a month.

See how alerts work

Share of new sites using Unsplash

Each dot is one launch day. Line is the 7-day rolling average; weekly averages before July 2026.

0.1%
last 7 days
+0.0pp vs prior week
0.2%
30 days to Oct 15
-0.0pp vs 30 days before
10,652
sites all time
since Apr 2026
Unsplash daily detection trend Before 8 July 2026: launch platforms only. We began crawling the wider web on this date, so the cohort this share is measured against changes here. 10 September 2026: we improved our infrastructure to index new sites much sooner, often on the day they go live, so the cohort this share is measured against changes here. 5% 2% 0% Apr May Jun Jul Aug Sep Oct Weekly averages before this point, daily after. Jul 18 · 49 / 24723 = 0.2% Jul 19 · 53 / 27645 = 0.2% Jul 20 · 43 / 23868 = 0.2% Jul 21 · 48 / 22945 = 0.2% Jul 22 · 41 / 24372 = 0.2% Jul 23 · 38 / 18101 = 0.2% Jul 24 · 22 / 13980 = 0.2% Jul 25 · 16 / 9550 = 0.2% Jul 26 · 46 / 21752 = 0.2% Jul 27 · 74 / 37234 = 0.2% Jul 28 · 77 / 41886 = 0.2% Jul 29 · 125 / 53564 = 0.2% Jul 30 · 106 / 48258 = 0.2% Jul 31 · 108 / 56048 = 0.2% Aug 1 · 122 / 54890 = 0.2% Aug 2 · 93 / 53852 = 0.2% Aug 3 · 113 / 52615 = 0.2% Aug 4 · 79 / 40704 = 0.2% Aug 5 · 54 / 35348 = 0.2% Aug 6 · 52 / 39149 = 0.1% Aug 7 · 67 / 40250 = 0.2% Aug 8 · 75 / 42805 = 0.2% Aug 9 · 70 / 37777 = 0.2% Aug 10 · 69 / 32324 = 0.2% Aug 11 · 49 / 34557 = 0.1% Aug 12 · 61 / 37135 = 0.2% Aug 13 · 92 / 55469 = 0.2% Aug 14 · 95 / 56755 = 0.2% Aug 15 · 94 / 55907 = 0.2% Aug 16 · 103 / 56270 = 0.2% Aug 17 · 78 / 45809 = 0.2% Aug 18 · 103 / 56662 = 0.2% Aug 19 · 87 / 51684 = 0.2% Aug 20 · 200 / 68977 = 0.3% Aug 21 · 326 / 93849 = 0.3% Aug 22 · 196 / 94192 = 0.2% Aug 23 · 216 / 93593 = 0.2% Aug 24 · 183 / 81709 = 0.2% Aug 25 · 146 / 71532 = 0.2% Aug 26 · 136 / 66856 = 0.2% Aug 27 · 179 / 87835 = 0.2% Aug 28 · 160 / 87905 = 0.2% Aug 29 · 176 / 88063 = 0.2% Aug 30 · 202 / 100668 = 0.2% Aug 31 · 185 / 100238 = 0.2% Sep 1 · 193 / 103415 = 0.2% Sep 2 · 187 / 108914 = 0.2% Sep 3 · 171 / 103276 = 0.2% Sep 4 · 163 / 98533 = 0.2% Sep 5 · 160 / 102853 = 0.2% Sep 6 · 171 / 89272 = 0.2% Sep 7 · 138 / 86119 = 0.2% Sep 8 · 145 / 77965 = 0.2% Sep 9 · 113 / 75515 = 0.1% Sep 10 · 126 / 83653 = 0.2% Sep 11 · 138 / 85552 = 0.2% Sep 12 · 78 / 56764 = 0.1% Sep 13 · 98 / 57989 = 0.2% Sep 14 · 91 / 59224 = 0.2% Sep 15 · 112 / 58180 = 0.2% Sep 16 · 204 / 58965 = 0.3% Sep 17 · 167 / 56747 = 0.3% Sep 18 · 112 / 53080 = 0.2% Sep 19 · 92 / 45270 = 0.2% Sep 20 · 93 / 44755 = 0.2% Sep 21 · 101 / 51661 = 0.2% Sep 22 · 97 / 55402 = 0.2% Sep 23 · 102 / 58308 = 0.2% Sep 24 · 82 / 53459 = 0.2% Sep 25 · 73 / 50759 = 0.1% Sep 26 · 186 / 101516 = 0.2% Sep 27 · 73 / 52131 = 0.1% Sep 28 · 99 / 61107 = 0.2% Sep 29 · 113 / 77850 = 0.1% Sep 30 · 94 / 69709 = 0.1% Oct 1 · 111 / 69222 = 0.2% Oct 2 · 92 / 64730 = 0.1% Oct 3 · 64 / 53733 = 0.1% Oct 4 · 74 / 52052 = 0.1% Oct 5 · 78 / 63687 = 0.1% Oct 6 · 82 / 67585 = 0.1% Oct 7 · 89 / 67656 = 0.1% Oct 8 · 107 / 69310 = 0.2% Oct 9 · 94 / 70361 = 0.1% Oct 10 · 83 / 60636 = 0.1% Oct 11 · 110 / 65593 = 0.2% Oct 12 · 92 / 66628 = 0.1% Oct 13 · 84 / 70942 = 0.1% Oct 14 · 87 / 70655 = 0.1% Oct 15 · 150 / 93489 = 0.2%
Mar 30, 2026 90 days Oct 15, 2026

The shaded areas were measured against a different set of sites, so the line can step there without Unsplash itself changing.

Coverage details

Before the dashed line where the dots begin, the line is a weekly average. After it, the last 90 days are shown one day at a time.

Grey: before 8 July 2026, we only tracked launches from launch platforms. From that date we crawl the wider web as well.

Amber: 8 July to 10 September 2026, before we improved our infrastructure to index new sites much sooner, often on the day they go live. Sites found that early often haven't finished setting up, so anything usually added after launch reads lower from 10 September. We record each site as it was when we found it.

The share is a proportion of whatever we were tracking at the time. For a single continuous measure, switch to launch platforms.

How StackScope detects technologies

What kind of sites use Unsplash

3,677 sites with a known type, all time

E-commerce
18.3%
Health
15.1%
Content
13.2%
Education
8.8%
Productivity
8.3%
Marketing
7.2%
Social
6.2%
Finance
5.9%
Developer Tools
4.7%
AI
2.9%
Hiring & HR
2.5%
Design
2.4%
Games
2.0%
Crypto
1.4%
Directory
1.2%

Domain endings using Unsplash

10,628 sites, all time

  • .com 56.9%
  • .au 7.3%
  • .app 4.3%
  • .in 4.2%
  • .site 3.0%
  • .fr 2.5%
  • .online 2.4%
  • .org 2.2%
  • .uk 1.5%
  • .ai 1.5%
  • .co 1.4%
  • .io 1.3%
  • .net 1.2%
  • .ca 1.2%
  • .store 1.0%

Country

Country likely for 2,478 of 10,652 sites (23.3%), all time.

How we know

Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.

  • Australia Australia 35.8%
  • India India 17.0%
  • France France 11.1%
  • United Kingdom United Kingdom 6.7%
  • United States United States 5.7%
  • Canada Canada 3.6%
  • Brazil Brazil 1.8%
  • Germany Germany 1.7%
  • Türkiye Türkiye 1.6%
  • South Korea South Korea 1.5%
  • Switzerland Switzerland 1.1%
  • Spain Spain 1.0%
  • Sweden Sweden 0.9%
  • Poland Poland 0.7%
  • Vietnam Vietnam 0.7%

Green hosting

547 checked sites since Apr 2026.

What this means

The share whose web host The Green Web Foundation lists as running on green energy, against the average for every new site we checked.

  • Unsplash 35%
  • Average 47%

Media leaders

Tool % of sitesall time % of categoryall time
#1 – Unsplash Current page 0.2% 37.7%
#2 – Spotify 0.1% 30.7%
#3 – GIPHY <0.1% 8.8%
#4 – Zillow <0.1% 3.7%
#5 – Embedly <0.1% 3.1%

Percentages show all-time adoption across the new sites we track: the share of all of them, and of the sites using any Media tool. All 499 in Media →

Often used with

Tool Sites vs all new sites
Google Sign-In 5,190 29x
Next.js 6,397 4.3x
Google Analytics 4,304 3.9x
Google Tag Manager 4,359 3.5x
Lucide Icons 5,753 3.3x

Tools that turn up far more often on Unsplash sites than on new sites in general, and how many times as common each one is there.

Recent launches using Unsplash

2,969 of the 10,652 sites using Unsplash are product launches we list individually. The other 7,683 are sites we found crawling the wider web: they count towards the figures above, but we do not publish them one by one. They are included in the StackScope API and in Stackdar alerts. How StackScope Discovery works

Jaraba AI · Tu espacio de trabajo sereno, guiado paso a paso y con rigor jurídico y técnico garantizado. Oct 16, 2026 Also detected Anthropic Cloudflare Turnstile Drupal Facebook Live-Infinite — ให้คนดูมีส่วนร่วมกับไลฟ์ของคุณ Oct 16, 2026 · Content Also detected Next.js React Caddy Firebase Toltech · Gestión de talleres mecánicos Oct 16, 2026 Also detected Next.js React Vercel Cloudflare DNS Marzuk — Omnichannel Supply Chain & Retail Operations Oct 16, 2026 · E-commerce Also detected Next.js React Vercel GoDaddy DNS PractEase, Practice Management for CA & CS Firms in India Oct 16, 2026 Also detected Vercel GoDaddy DNS Google Analytics Google Fonts TRANSPE — Payments. Powered for Bharat. Oct 16, 2026 · Finance Also detected Next.js React Auth.js AWS CloudFront ReproCare | IVF laboratuvarınızın ihtiyacı olan her şey Oct 16, 2026 · Health Also detected Next.js React Cloudflare Lucide Icons 공공입찰 및 MRO 통합 플랫폼 Oct 16, 2026 Also detected Next.js React Vercel Daum Postcode Larkveo — Vertical clips, captions & carousels from one long video Oct 16, 2026 · Content Also detected Next.js React Vercel Cloudflare R2 Multi-City Trip Planner — Compare Routes by Price, Time & Fatigue | Varoam Oct 16, 2026 Also detected Next.js React Vercel Auth.js BeMine - 좋아하는 건 자유 - 기억하는 건 비마인 Oct 16, 2026 Also detected Next.js React Vercel Apple Sign In Rally de Motos Oct 16, 2026 Also detected Next.js React Vercel Auth.js

Showing the most recent 12 of 2,969.

The StackScope API serves all 10,652 sites using Unsplash, filterable and exportable, from £15 a month.

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.