HubSpot on new websites

1. HubSpot appeared on about 2,500 new sites in the last 30 days.^[1]
2. It is 12 times more common among product launches than among other new sites.
3. Six in ten new HubSpot sites also use Google Tag Manager.
4. It is unusually common on .ai domains: 5.9% of the domains running it, against 1.7% of domains across new sites.

The line is the 7-day average share of new sites that use HubSpot, day by day for the last 90 days and weekly before that (left of the dashed line). The shaded areas were measured against a different set of sites, so the line can step there without HubSpot itself changing.^[2][3]

#	Movement	Tool	Share of all sites	Share of category	Bar
1	▼1	Brevo	0.8%	32.1%
2	▲8	Hostinger Reach	0.7%	29.1%
3	▼1	Klaviyo	0.3%	11.3%
4	–	HubSpot	0.2%	6.3%
5	–	Mailchimp	0.1%	4.9%

All-time shares across the new sites we track: of all of them, and of the sites using any Email Marketing tool. The most common alternatives to HubSpot on new websites are Brevo and Hostinger Reach. All 284 in Email Marketing

Tool	Sites with both	vs all new sites	Bar
Google Analytics	5,190	5.5x
Google Tag Manager	5,587	5.2x
jQuery	3,527	2.7x
Google Search Console	4,277	2.5x

Tools that turn up far more often on HubSpot sites than on new sites in general, and how many times as common each one is there.

2,510 of the 9,137 sites using HubSpot are product launches we list individually. The other 6,627 are sites we found crawling the wider web: they count towards the figures above, but we do not publish them one by one. They are included in the StackScope API and in Stackdar alerts.

Site	Found	Also detected
George for ServiceNow letgeorge.com · Australia	Oct 19
Data Security Platform for Data Access - Trailox trailox.io · Developer Tools	Oct 19
Beam reflection.ai · AI · United States	Oct 19
Roof Cleaning Companies windowhero.com · United States	Oct 19
Umbrella - Safety and compliance software umbrellacomply.com	Oct 19
Autonomous Pentesting Platform | Shearline shearline.ai · Developer Tools	Oct 19
IntuiShawn | Get your time, follow-up and growth back intuishawn.io	Oct 19
HDRM — Music intelligence for higher growth app.hdrm.app	Oct 19
Free website audit: turn visits into customers | PostCliq postcliq.com · Marketing · Australia	Oct 18
SaasFast — Scale Revenue Without Scaling Headcount saasfast.ai · Marketing	Oct 18
Sim2Proof | Defence simulation programme by Cadence and HAH Software sim2proof.com	Oct 18
CallSteam | AI Receptionist, Built and Managed for You callsteam.com · AI	Oct 18

Showing the most recent 12 of 2,510.

The StackScope API serves all 9,137 sites using HubSpot, filterable and exportable, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Grey: before 8 July 2026, we only tracked launches from launch platforms. From that date we crawl the wider web as well, so the share is measured against a much larger set of sites. For one continuous measure, view launch platforms only.
3. Amber: 8 July to 10 September 2026, before we improved our infrastructure to index new sites much sooner, often on the day they go live. Sites found that early often haven't finished setting up, so anything usually added after launch reads lower from 10 September. We record each site as it was when we found it.
4. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. We count a country only where it is stated plainly enough to be sure: a governing-law clause or company registration number on a legal page, a phone country code, or a country domain ending. Sites that publish none are not counted at all.
5. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.