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Instagram on new websites

Meta-owned photo and video network whose embeds and Open Graph tags appear on many sites.

#3 of 256 in Social In our data since Apr 2026 Last seen: Oct 16, 2026 Most recent launch: Galería de arte contemporáneo en línea · Arsilia, Oct 16, 2026 Website: instagram.com

13,044 sites

12,806 found by StackScope, 238 via launch platforms

StackScope Wider Web 12,147 StackScope Discovery (Indie) 659 Product Hunt 184 Other 22 Hacker News 16 PeerPush 16
  • StackScope Wider Web 12,147
  • StackScope Discovery (Indie) 659
  • Product Hunt 184
  • Other 22
  • Hacker News 16
  • PeerPush 16
View: All sites All launches Launch platforms StackScope Discovery StackScope Wider Web

Instagram appeared on about 3,200 new sites in the last 30 days.

These figures cover websites that went live since April 2026, not the web as a whole.

Stackdar alerts

Get told when a new site ships with Instagram.

3,207 new sites with Instagram first seen in the last 30 days.

Stackdar watches every launch we detect and sends you the ones using Instagram, by email, Slack or webhook. On every plan, from £15 a month.

See how alerts work

Share of new sites using Instagram

Each dot is one launch day. Line is the 7-day rolling average; weekly averages before July 2026.

0.2%
last 7 days
+0.0pp vs prior week
0.2%
30 days to Oct 15
-0.1pp vs 30 days before
13,044
sites all time
since Apr 2026
Instagram daily detection trend Before 8 July 2026: launch platforms only. We began crawling the wider web on this date, so the cohort this share is measured against changes here. 10 September 2026: we improved our infrastructure to index new sites much sooner, often on the day they go live, so the cohort this share is measured against changes here. 5% 2% 0% Apr May Jun Jul Aug Sep Oct Weekly averages before this point, daily after. Jul 18 · 44 / 24700 = 0.2% Jul 19 · 32 / 27640 = 0.1% Jul 20 · 43 / 23851 = 0.2% Jul 21 · 43 / 22944 = 0.2% Jul 22 · 70 / 24372 = 0.3% Jul 23 · 30 / 18101 = 0.2% Jul 24 · 41 / 13980 = 0.3% Jul 25 · 7 / 9550 = 0.1% Jul 26 · 53 / 21750 = 0.2% Jul 27 · 87 / 37233 = 0.2% Jul 28 · 93 / 41885 = 0.2% Jul 29 · 103 / 53559 = 0.2% Jul 30 · 110 / 48256 = 0.2% Jul 31 · 104 / 56048 = 0.2% Aug 1 · 140 / 54886 = 0.3% Aug 2 · 142 / 53850 = 0.3% Aug 3 · 111 / 52614 = 0.2% Aug 4 · 124 / 40704 = 0.3% Aug 5 · 84 / 35346 = 0.2% Aug 6 · 97 / 39149 = 0.2% Aug 7 · 111 / 40250 = 0.3% Aug 8 · 118 / 42805 = 0.3% Aug 9 · 112 / 37777 = 0.3% Aug 10 · 94 / 32323 = 0.3% Aug 11 · 99 / 34557 = 0.3% Aug 12 · 84 / 37135 = 0.2% Aug 13 · 145 / 55468 = 0.3% Aug 14 · 153 / 56751 = 0.3% Aug 15 · 142 / 55907 = 0.3% Aug 16 · 156 / 56270 = 0.3% Aug 17 · 129 / 45696 = 0.3% Aug 18 · 177 / 56636 = 0.3% Aug 19 · 128 / 51679 = 0.2% Aug 20 · 236 / 68973 = 0.3% Aug 21 · 427 / 93843 = 0.5% Aug 22 · 266 / 94188 = 0.3% Aug 23 · 260 / 93592 = 0.3% Aug 24 · 255 / 81708 = 0.3% Aug 25 · 213 / 71529 = 0.3% Aug 26 · 191 / 66854 = 0.3% Aug 27 · 225 / 87832 = 0.3% Aug 28 · 208 / 87905 = 0.2% Aug 29 · 266 / 88061 = 0.3% Aug 30 · 253 / 100668 = 0.3% Aug 31 · 255 / 100235 = 0.3% Sep 1 · 264 / 103413 = 0.3% Sep 2 · 255 / 108914 = 0.2% Sep 3 · 243 / 103275 = 0.2% Sep 4 · 319 / 98530 = 0.3% Sep 5 · 246 / 102853 = 0.2% Sep 6 · 221 / 89271 = 0.2% Sep 7 · 191 / 86119 = 0.2% Sep 8 · 258 / 77964 = 0.3% Sep 9 · 333 / 75510 = 0.4% Sep 10 · 162 / 83643 = 0.2% Sep 11 · 165 / 85544 = 0.2% Sep 12 · 119 / 56763 = 0.2% Sep 13 · 102 / 57987 = 0.2% Sep 14 · 99 / 59224 = 0.2% Sep 15 · 131 / 58180 = 0.2% Sep 16 · 186 / 58939 = 0.3% Sep 17 · 202 / 56745 = 0.4% Sep 18 · 125 / 53080 = 0.2% Sep 19 · 118 / 45268 = 0.3% Sep 20 · 68 / 44755 = 0.2% Sep 21 · 99 / 51659 = 0.2% Sep 22 · 118 / 55401 = 0.2% Sep 23 · 68 / 58304 = 0.1% Sep 24 · 68 / 53457 = 0.1% Sep 25 · 78 / 50756 = 0.2% Sep 26 · 202 / 101513 = 0.2% Sep 27 · 67 / 52130 = 0.1% Sep 28 · 71 / 61105 = 0.1% Sep 29 · 139 / 77847 = 0.2% Sep 30 · 126 / 69707 = 0.2% Oct 1 · 99 / 69219 = 0.1% Oct 2 · 98 / 64714 = 0.2% Oct 3 · 72 / 53731 = 0.1% Oct 4 · 71 / 52048 = 0.1% Oct 5 · 85 / 63685 = 0.1% Oct 6 · 97 / 67582 = 0.1% Oct 7 · 68 / 67654 = 0.1% Oct 8 · 100 / 69304 = 0.1% Oct 9 · 103 / 70336 = 0.1% Oct 10 · 85 / 60630 = 0.1% Oct 11 · 125 / 65589 = 0.2% Oct 12 · 103 / 66620 = 0.2% Oct 13 · 101 / 70915 = 0.1% Oct 14 · 121 / 70641 = 0.2% Oct 15 · 144 / 93404 = 0.2%
Mar 30, 2026 90 days Oct 15, 2026

The shaded areas were measured against a different set of sites, so the line can step there without Instagram itself changing.

Coverage details

Before the dashed line where the dots begin, the line is a weekly average. After it, the last 90 days are shown one day at a time.

Grey: before 8 July 2026, we only tracked launches from launch platforms. From that date we crawl the wider web as well.

Amber: 8 July to 10 September 2026, before we improved our infrastructure to index new sites much sooner, often on the day they go live. Sites found that early often haven't finished setting up, so anything usually added after launch reads lower from 10 September. We record each site as it was when we found it.

The share is a proportion of whatever we were tracking at the time. For a single continuous measure, switch to launch platforms.

How StackScope detects technologies

What kind of sites use Instagram

3,171 sites with a known type, all time

Health
24.0%
E-commerce
22.7%
Content
12.9%
Marketing
9.9%
Education
7.4%
Social
5.0%
Finance
3.1%
Games
2.8%
Productivity
2.8%
Crypto
2.6%
Design
2.5%
Developer Tools
1.4%
AI
1.3%
Directory
1.1%
Hiring & HR
0.5%

Domain endings using Instagram

13,021 sites, all time

  • .com 56.9%
  • .in 13.7%
  • .au 5.9%
  • .net 2.1%
  • .fr 2.1%
  • .org 1.8%
  • .online 1.6%
  • .pl 1.6%
  • .br 1.5%
  • .app 1.3%
  • .uk 1.3%
  • .co 1.1%
  • .site 1.0%
  • .ca 0.9%
  • .de 0.7%

Country

Country likely for 4,402 of 13,044 sites (33.7%), all time.

How we know

Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.

  • India India 29.8%
  • Australia Australia 20.0%
  • Brazil Brazil 15.8%
  • France France 6.6%
  • Poland Poland 4.7%
  • United States United States 4.2%
  • United Kingdom United Kingdom 3.5%
  • Japan Japan 2.6%
  • Germany Germany 2.0%
  • Canada Canada 1.8%
  • Türkiye Türkiye 1.1%
  • Sweden Sweden 0.7%
  • Switzerland Switzerland 0.6%
  • Spain Spain 0.6%
  • Italy Italy 0.5%

Green hosting

238 checked sites since Apr 2026.

What this means

The share whose web host The Green Web Foundation lists as running on green energy, against the average for every new site we checked.

  • Instagram 52%
  • Average 47%

Social leaders

Tool % of sitesall time % of categoryall time
#1 – Gravatar 0.7% 29.3%
#2 – Facebook 0.6% 24.0%
#3 – Instagram Current page 0.2% 9.0%
#4 – Facebook SDK 0.2% 8.2%
#5 ▲3 Telegram 0.2% 7.1%

Percentages show all-time adoption across the new sites we track: the share of all of them, and of the sites using any Social tool. All 256 in Social →

Often used with

Tool Sites vs all new sites
Facebook 4,777 61x
YouTube 6,539 27x
Google Maps 5,531 10x
Google Analytics 5,904 4.4x
Google Tag Manager 6,047 3.9x

Tools that turn up far more often on Instagram sites than on new sites in general, and how many times as common each one is there.

Recent launches using Instagram

897 of the 13,044 sites using Instagram are product launches we list individually. The other 12,147 are sites we found crawling the wider web: they count towards the figures above, but we do not publish them one by one. They are included in the StackScope API and in Stackdar alerts. How StackScope Discovery works

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Showing the most recent 12 of 897.

The StackScope API serves all 13,044 sites using Instagram, filterable and exportable, from £15 a month.

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.