Trusted Shops on new websites

1. Trusted Shops appeared on about 140 new sites in the last 30 days.^[1]
2. Eight in ten new Trusted Shops sites also use Google Tag Manager.

The line is the 7-day average share of new sites that use Trusted Shops, day by day for the last 90 days and weekly before that (left of the dashed line). The shaded areas were measured against a different set of sites, so the line can step there without Trusted Shops itself changing.^[2][3]

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Judge.me	0.6%	45.4%
2	–	Trustindex	0.2%	17.6%
3	–	Loox	0.1%	11.0%
4	–	Trustpilot	0.1%	6.7%
5	–	MKP Google Reviews Widget	<0.1%	2.7%
…
16	▲5	Trusted Shops	<0.1%	0.4%

All-time shares across the new sites we track: of all of them, and of the sites using any Reviews tool. Among September launches it ranked #15 in Reviews, up from #20 in August. All 294 in Reviews

Tool	Sites with both	vs all new sites	Bar
Google Ads	127	14x
Shopify	178	9.5x
WebMCP	127	9.3x
Google Analytics	254	7.5x
Google Tag Manager	281	7.3x

Tools that turn up far more often on Trusted Shops sites than on new sites in general, and how many times as common each one is there.

5 of the 328 sites using Trusted Shops are product launches we list individually. The other 323 are sites we found crawling the wider web: they count towards the figures above, but we do not publish them one by one. They are included in the StackScope API and in Stackdar alerts.

Site	Found	Also detected
Gedanken pflanzen: Affirmationen auf Saatpapier | Gedanken Pflanzen gedankenpflanzen.com · Germany	Oct 7
Proline Cosmetics prolinecosmetics.gr · Health · Greece	Sep 29
Legona - Gartenprodukte & Biologische Schädlingsbekämpfung legona.de · Germany	Aug 20
Ihr kompetenter Partner für Küche und Haushalt kaffeeparadies.net	Aug 15
His & Hers 0.05ct Diamond Band Set loveweddingbands.com · E-commerce	Apr 2

The StackScope API serves all 328 sites using Trusted Shops, filterable and exportable, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Grey: before 8 July 2026, we only tracked launches from launch platforms. From that date we crawl the wider web as well, so the share is measured against a much larger set of sites. For one continuous measure, view launch platforms only.
3. Amber: 8 July to 10 September 2026, before we improved our infrastructure to index new sites much sooner, often on the day they go live. Sites found that early often haven't finished setting up, so anything usually added after launch reads lower from 10 September. We record each site as it was when we found it.
4. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. We count a country only where it is stated plainly enough to be sure: a governing-law clause or company registration number on a legal page, a phone country code, or a country domain ending. Sites that publish none are not counted at all.