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VWO on new websites

Name: VWO adoption on new websites
Creator: StackScope

A/B testing, heatmaps, and conversion-rate optimisation platform from Wingify.

#51 of 1486 in Analytics In our data since Apr 2026 Last seen: Oct 16, 2026 Most recent launch: Used Mazda 6 For Sale Near Me, Oct 6, 2026 Website: vwo.com

829 sites

772 found by StackScope, 57 via launch platforms

StackScope Wider Web 753
StackScope Discovery (Indie) 19
Product Hunt 47
PeerPush 5
Hacker News 3
Other 2

View: All sites All launches Launch platforms StackScope Discovery StackScope Wider Web

VWO appeared on about 230 new sites in the last 30 days.

These figures cover websites that went live since April 2026, not the web as a whole.

Stackdar alerts

Get told when a new site ships with VWO.

233 new sites with VWO first seen in the last 30 days.

Stackdar watches every launch we detect and sends you the ones using VWO, by email, Slack or webhook. On every plan, from £15 a month.

See how alerts work

Share of new sites using VWO

Each dot is one launch day. Line is the 7-day rolling average; weekly averages before July 2026.

0.0%

last 7 days

+0.0pp vs prior week

0.0%

30 days to Oct 15

-0.0pp vs 30 days before

829

sites all time

since Apr 2026

Mar 30, 2026 90 days Oct 15, 2026

The shaded areas were measured against a different set of sites, so the line can step there without VWO itself changing.

Coverage details

Before the dashed line where the dots begin, the line is a weekly average. After it, the last 90 days are shown one day at a time.

Grey: before 8 July 2026, we only tracked launches from launch platforms. From that date we crawl the wider web as well.

Amber: 8 July to 10 September 2026, before we improved our infrastructure to index new sites much sooner, often on the day they go live. Sites found that early often haven't finished setting up, so anything usually added after launch reads lower from 10 September. We record each site as it was when we found it.

The share is a proportion of whatever we were tracking at the time. For a single continuous measure, switch to launch platforms.

How StackScope detects technologies

What kind of sites use VWO

281 sites with a known type, all time

Health

34.2%

E-commerce

20.6%

Marketing

11.0%

Developer Tools

8.2%

Education

4.6%

Finance

4.3%

3.9%

Productivity

3.2%

Content

2.1%

Design

2.1%

Hiring & HR

1.8%

Crypto

1.4%

Games

1.4%

Social

0.7%

Domain endings using VWO

827 sites, all time

.com 41.2%
.org 16.9%
.xyz 15.8%
.site 2.8%
.co 2.5%
.pro 2.4%
.io 2.3%
.ai 1.8%
.uk 1.7%
.live 1.6%
.fr 1.1%
.store 0.9%
.de 0.7%
.app 0.6%
.au 0.6%

Country

Country likely for 106 of 829 sites (12.8%), all time.

How we know

Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.

United States 24.5%
United Kingdom 17.9%
France 8.5%
Australia 5.7%
Germany 5.7%
Japan 4.7%
Canada 3.8%
Spain 3.8%
Israel 2.8%
Italy 2.8%
Sweden 2.8%
Brazil 1.9%
India 1.9%
Netherlands 1.9%
United Arab Emirates 0.9%

Green hosting

57 checked sites since Apr 2026.

What this means

The share whose web host The Green Web Foundation lists as running on green energy, against the average for every new site we checked.

VWO 40%
Average 47%

Analytics leaders

		Tool	% of sitesall time	% of categoryall time
#1	–	Google Analytics	10.4%	43.2%
#2	–	Tinybird	3.8%	15.6%
#3	▼1	Cloudflare Web Analytics	2.5%	10.4%
#4	▲1	Sourcebuster	2.5%	10.4%
#5	–	Vercel Analytics	1.7%	6.9%
…
#51	▼4	VWO Current page	<0.1%	0.1%

Percentages show all-time adoption across the new sites we track: the share of all of them, and of the sites using any Analytics tool.The most common alternatives to VWO on new websites are Tinybird and Cloudflare Web Analytics.Among September launches it ranked #54 in Analytics, down from #50 in August. All 1486 in Analytics →

Often used with

Tool	Sites	vs all new sites
Swiper	326	12x
Google Analytics	447	5.2x
Google Tag Manager	493	5.0x
jQuery	487	4.1x
WordPress	379	3.7x

Tools that turn up far more often on VWO sites than on new sites in general, and how many times as common each one is there.

Recent launches using VWO

76 of the 829 sites using VWO are product launches we list individually. The other 753 are sites we found crawling the wider web: they count towards the figures above, but we do not publish them one by one. They are included in the StackScope API and in Stackdar alerts. How StackScope Discovery works