AppLovin on new websites

1. AppLovin appeared on about 400 new sites in the last 30 days.^[1]
2. Nine in ten new AppLovin sites also use Vite.
3. It is unusually common among e-commerce launches: 63%, against 19% across new sites.

The line is the 7-day average share of new sites that use AppLovin, day by day for the last 90 days and weekly before that (left of the dashed line). The shaded areas were measured against a different set of sites, so the line can step there without AppLovin itself changing.^[2][3]

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Facebook Pixel	3.4%	47.2%
2	–	Google Ads	2.7%	37.2%
3	–	Google AdSense	1.3%	17.8%
4	–	TikTok Pixel	0.8%	10.6%
5	–	Pinterest	0.6%	8.1%
…
18	▲5	AppLovin	<0.1%	0.2%

All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. AppLovin is typically used alongside Facebook Pixel rather than instead of it. Among September launches it ranked #19 in Advertising, up from #24 in August. All 1285 in Advertising

Tool	Sites with both	vs all new sites	Bar
Intercart	321	1616x
DNS Owl	322	200x
Splide	328	61x
WebMCP	545	15x
Shopify	709	15x

Tools that turn up far more often on AppLovin sites than on new sites in general, and how many times as common each one is there.

30 of the 842 sites using AppLovin are product launches we list individually. The other 812 are sites we found crawling the wider web: they count towards the figures above, but we do not publish them one by one. They are included in the StackScope API and in Stackdar alerts.

• Holo AI tryholo.ai
• Coveron coveron.com
• MakesYouFluent AI makesyoufluent.com

Site	Found	Also detected
Holo AI tryholo.ai · Marketing · Lithuania	Oct 19
Coveron coveron.com · United States	Oct 19
MakesYouFluent AI makesyoufluent.com · Education · Lithuania	Oct 15
Decamen: Military Calisthenics Home Workout App for Men decamen.com · Health · Lithuania	Oct 13
ZWIM Smart Trainer zwim.com · Health · United Kingdom	Oct 1
Firetower - breaks get fixed firetower.sh · Developer Tools	Sep 27
MyGiftMelody | Personalized Songs From Your Story belmelody.com · Content	Sep 27
The Working Joe theworkingjoe.com · Spain	Sep 26
Personalized Greeting Cards, Printed & Mailed | Mail This mailthisnow.com	Sep 19
Rei & Co. พาร์ทเนอร์ AI เพื่อ SME ไทย reiandco.net	Sep 17
Lonch lonch.ai	Sep 8
Meshy meshy.ai · AI	Sep 4

Showing the most recent 12 of 30.

The StackScope API serves all 842 sites using AppLovin, filterable and exportable, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Grey: before 8 July 2026, we only tracked launches from launch platforms. From that date we crawl the wider web as well, so the share is measured against a much larger set of sites. For one continuous measure, view launch platforms only.
3. Amber: 8 July to 10 September 2026, before we improved our infrastructure to index new sites much sooner, often on the day they go live. Sites found that early often haven't finished setting up, so anything usually added after launch reads lower from 10 September. We record each site as it was when we found it.
4. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.