Facebook Pixel on new websites

1. About 1 in 35 websites that went live in the last 30 days use Facebook Pixel (2.7%).^[1]
2. It is the most common advertising platform on new sites.
3. Four in ten new Facebook Pixel sites also use Google Tag Manager.
4. It is unusually common on .store domains: 6.3% of the domains running it, against 1.9% of domains across new sites.

The line is the 7-day average share of new sites that use Facebook Pixel, day by day for the last 90 days and weekly before that (left of the dashed line). The shaded areas were measured against a different set of sites, so the line can step there without Facebook Pixel itself changing.^[2][3]

#	Movement	Tool	Share of all sites	Share of category	Bar
1	–	Facebook Pixel	3.4%	47.1%
2	–	Google Ads	2.7%	37.2%
3	–	Google AdSense	1.3%	17.8%
4	–	TikTok Pixel	0.8%	10.6%
5	–	Pinterest	0.6%	8.1%

All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. Facebook Pixel is typically used alongside Google Ads rather than instead of it. All 1278 in Advertising

Tool	Sites with both	vs all new sites	Bar
Shopify	65,309	5.7x
Google Analytics	76,741	3.7x
Google Tag Manager	82,175	3.5x

Tools that turn up far more often on Facebook Pixel sites than on new sites in general, and how many times as common each one is there.

19,603 of the 200,568 sites using Facebook Pixel are product launches we list individually. The other 180,965 are sites we found crawling the wider web: they count towards the figures above, but we do not publish them one by one. They are included in the StackScope API and in Stackdar alerts.

Site	Found	Also detected
Finishery — Small AI tools that finish the job finishery.com · AI	Oct 18
Atlas holaatlas.co	Oct 18
Branaxe Floor Plans Design branaxefloorplans.com · Design	Oct 18
The AI-Ready Parenting Handbook | Thoughtful AI, confident parenting parentreadyai.com · United States	Oct 18
Purlkite skpurlkite.com · Marketing	Oct 18
Faltam menos de 30 dias pro ENEM | ESTUDA+ PRO estudaenempro.site · Finance	Oct 18
A tu Ritmo · Campus aturitmohoy.com · Argentina	Oct 18
客製寵物肖像與藝術畫作｜啾爪 choupaw.com	Oct 18
CELLMASTER - Sistema para Lojas de Celular cellmasterloja.com · Productivity	Oct 18
FullKit CRM — Your Brand. Our Engine. fullkitcrm.com · Marketing	Oct 18
DaVinci Resolve Presets — Captions, Titles & Motion | Letta Edit lettaedit.com · Design	Oct 18
Before You Pay — Check Transactions for Warning Signs beforeyoupay.ca · Finance · Canada	Oct 18

Showing the most recent 12 of 19,603.

The StackScope API serves all 200,568 sites using Facebook Pixel, filterable and exportable, from £15 a month.

1. These figures cover websites that went live since April 2026, not the web as a whole.
2. Grey: before 8 July 2026, we only tracked launches from launch platforms. From that date we crawl the wider web as well, so the share is measured against a much larger set of sites. For one continuous measure, view launch platforms only.
3. Amber: 8 July to 10 September 2026, before we improved our infrastructure to index new sites much sooner, often on the day they go live. Sites found that early often haven't finished setting up, so anything usually added after launch reads lower from 10 September. We record each site as it was when we found it.
4. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
5. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.