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TikTok Pixel on new websites

Conversion and audience tracking pixel for TikTok ad campaigns.

#4 of 1274 in Advertising In our data since Apr 2026 Last seen: Oct 16, 2026 Most recent launch: Linnory | custom drawing & photo necklaces, Oct 16, 2026 Website: ads.tiktok.com

44,980 sites

43,984 found by StackScope, 996 via launch platforms

StackScope Wider Web 42,257 StackScope Discovery (Indie) 1,727 Product Hunt 791 PeerPush 91 Hacker News 62 Other 52
  • StackScope Wider Web 42,257
  • StackScope Discovery (Indie) 1,727
  • Product Hunt 791
  • PeerPush 91
  • Hacker News 62
  • Other 52
View: All sites All launches Launch platforms StackScope Discovery StackScope Wider Web

About 1 in 140 websites that went live in the last 30 days use TikTok Pixel (0.7%).

These figures cover websites that went live since April 2026, not the web as a whole.

Stackdar alerts

Get told when a new site ships with TikTok Pixel.

13,956 new sites with TikTok Pixel first seen in the last 30 days.

Stackdar watches every launch we detect and sends you the ones using TikTok Pixel, by email, Slack or webhook. On every plan, from £15 a month.

See how alerts work

Share of new sites using TikTok Pixel

Each dot is one launch day. Line is the 7-day rolling average; weekly averages before July 2026.

0.7%
last 7 days
-0.0pp vs prior week
0.7%
30 days to Oct 15
-0.1pp vs 30 days before
44,980
sites all time
since Apr 2026
TikTok Pixel daily detection trend Before 8 July 2026: launch platforms only. We began crawling the wider web on this date, so the cohort this share is measured against changes here. 10 September 2026: we improved our infrastructure to index new sites much sooner, often on the day they go live, so the cohort this share is measured against changes here. 5% 2% 0% Apr May Jun Jul Aug Sep Oct Weekly averages before this point, daily after. Jul 18 · 152 / 24639 = 0.6% Jul 19 · 184 / 27608 = 0.7% Jul 20 · 174 / 23836 = 0.7% Jul 21 · 125 / 22941 = 0.5% Jul 22 · 168 / 24371 = 0.7% Jul 23 · 102 / 18098 = 0.6% Jul 24 · 99 / 13979 = 0.7% Jul 25 · 59 / 9550 = 0.6% Jul 26 · 118 / 21748 = 0.5% Jul 27 · 234 / 37229 = 0.6% Jul 28 · 173 / 41882 = 0.4% Jul 29 · 251 / 53558 = 0.5% Jul 30 · 240 / 48251 = 0.5% Jul 31 · 274 / 56048 = 0.5% Aug 1 · 256 / 54882 = 0.5% Aug 2 · 257 / 53848 = 0.5% Aug 3 · 261 / 52614 = 0.5% Aug 4 · 221 / 40703 = 0.5% Aug 5 · 331 / 35346 = 0.9% Aug 6 · 367 / 39147 = 0.9% Aug 7 · 418 / 40246 = 1.0% Aug 8 · 554 / 42803 = 1.3% Aug 9 · 432 / 37774 = 1.1% Aug 10 · 240 / 32323 = 0.7% Aug 11 · 287 / 34556 = 0.8% Aug 12 · 272 / 37132 = 0.7% Aug 13 · 432 / 55467 = 0.8% Aug 14 · 399 / 56751 = 0.7% Aug 15 · 414 / 55907 = 0.7% Aug 16 · 353 / 56268 = 0.6% Aug 17 · 296 / 45487 = 0.7% Aug 18 · 398 / 56556 = 0.7% Aug 19 · 339 / 51666 = 0.7% Aug 20 · 481 / 68949 = 0.7% Aug 21 · 692 / 93838 = 0.7% Aug 22 · 786 / 94185 = 0.8% Aug 23 · 886 / 93588 = 0.9% Aug 24 · 758 / 81704 = 0.9% Aug 25 · 622 / 71523 = 0.9% Aug 26 · 531 / 66852 = 0.8% Aug 27 · 792 / 87824 = 0.9% Aug 28 · 780 / 87903 = 0.9% Aug 29 · 833 / 88059 = 0.9% Aug 30 · 1050 / 100664 = 1.0% Aug 31 · 968 / 100235 = 1.0% Sep 1 · 1030 / 103411 = 1.0% Sep 2 · 965 / 108910 = 0.9% Sep 3 · 928 / 103274 = 0.9% Sep 4 · 905 / 98525 = 0.9% Sep 5 · 934 / 102851 = 0.9% Sep 6 · 807 / 89270 = 0.9% Sep 7 · 679 / 86116 = 0.8% Sep 8 · 576 / 77962 = 0.7% Sep 9 · 727 / 75505 = 1.0% Sep 10 · 619 / 83630 = 0.7% Sep 11 · 685 / 85542 = 0.8% Sep 12 · 488 / 56758 = 0.9% Sep 13 · 500 / 57985 = 0.9% Sep 14 · 480 / 59221 = 0.8% Sep 15 · 504 / 58179 = 0.9% Sep 16 · 505 / 58908 = 0.9% Sep 17 · 503 / 56737 = 0.9% Sep 18 · 444 / 53078 = 0.8% Sep 19 · 389 / 45266 = 0.9% Sep 20 · 362 / 44751 = 0.8% Sep 21 · 457 / 51657 = 0.9% Sep 22 · 449 / 55399 = 0.8% Sep 23 · 463 / 58300 = 0.8% Sep 24 · 431 / 53449 = 0.8% Sep 25 · 374 / 50753 = 0.7% Sep 26 · 779 / 101512 = 0.8% Sep 27 · 435 / 52127 = 0.8% Sep 28 · 475 / 61101 = 0.8% Sep 29 · 566 / 77843 = 0.7% Sep 30 · 544 / 69704 = 0.8% Oct 1 · 525 / 69215 = 0.8% Oct 2 · 534 / 64673 = 0.8% Oct 3 · 352 / 53724 = 0.7% Oct 4 · 323 / 52041 = 0.6% Oct 5 · 421 / 63684 = 0.7% Oct 6 · 460 / 67575 = 0.7% Oct 7 · 437 / 67640 = 0.6% Oct 8 · 471 / 69290 = 0.7% Oct 9 · 527 / 70284 = 0.7% Oct 10 · 377 / 60624 = 0.6% Oct 11 · 436 / 65582 = 0.7% Oct 12 · 420 / 66609 = 0.6% Oct 13 · 451 / 70846 = 0.6% Oct 14 · 466 / 70610 = 0.7% Oct 15 · 580 / 93240 = 0.6%
Mar 30, 2026 90 days Oct 15, 2026

The shaded areas were measured against a different set of sites, so the line can step there without TikTok Pixel itself changing.

Coverage details

Before the dashed line where the dots begin, the line is a weekly average. After it, the last 90 days are shown one day at a time.

Grey: before 8 July 2026, we only tracked launches from launch platforms. From that date we crawl the wider web as well.

Amber: 8 July to 10 September 2026, before we improved our infrastructure to index new sites much sooner, often on the day they go live. Sites found that early often haven't finished setting up, so anything usually added after launch reads lower from 10 September. We record each site as it was when we found it.

The share is a proportion of whatever we were tracking at the time. For a single continuous measure, switch to launch platforms.

How StackScope detects technologies

What kind of sites use TikTok Pixel

13,277 sites with a known type, all time

E-commerce
49.3%
Health
13.5%
Content
7.1%
Social
4.8%
Marketing
4.5%
Education
4.2%
Games
3.4%
Finance
3.4%
Productivity
2.5%
AI
1.8%
Developer Tools
1.6%
Design
1.6%
Crypto
0.9%
Hiring & HR
0.9%
Directory
0.6%

Domain endings using TikTok Pixel

44,954 sites, all time

  • .com 62.0%
  • .store 10.5%
  • .online 5.8%
  • .site 3.1%
  • .co 2.2%
  • .ink 2.2%
  • .fr 1.6%
  • .uk 1.6%
  • .net 1.1%
  • .app 1.1%
  • .org 0.9%
  • .xyz 0.7%
  • .us 0.6%
  • .ai 0.6%
  • .se 0.6%

Country

Country likely for 5,036 of 44,980 sites (11.2%), all time.

How we know

Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.

  • France France 15.0%
  • United States United States 14.5%
  • United Kingdom United Kingdom 14.3%
  • Vietnam Vietnam 6.7%
  • Brazil Brazil 5.4%
  • Sweden Sweden 4.1%
  • Canada Canada 3.8%
  • China China 3.5%
  • Australia Australia 3.2%
  • Spain Spain 2.5%
  • Saudi Arabia Saudi Arabia 2.2%
  • Germany Germany 2.2%
  • Pakistan Pakistan 1.9%
  • Switzerland Switzerland 1.7%
  • Netherlands Netherlands 1.7%

Green hosting

996 checked sites since Apr 2026.

What this means

The share whose web host The Green Web Foundation lists as running on green energy, against the average for every new site we checked.

  • TikTok Pixel 49%
  • Average 47%

Advertising leaders

Tool % of sitesall time % of categoryall time
#1 – Facebook Pixel 3.4% 47.1%
#2 – Google Ads 2.7% 37.2%
#3 – Google AdSense 1.3% 17.8%
#4 – TikTok Pixel Current page 0.8% 10.7%
#5 – Pinterest 0.6% 8.2%

Percentages show all-time adoption across the new sites we track: the share of all of them, and of the sites using any Advertising tool.TikTok Pixel is typically used alongside Facebook Pixel rather than instead of it. All 1274 in Advertising →

Often used with

Tool Sites vs all new sites
Facebook Pixel 30,591 20x
WebMCP 14,688 7.9x
Shopify 20,333 7.9x
Google Analytics 18,681 4.0x
Google Tag Manager 19,448 3.6x

Tools that turn up far more often on TikTok Pixel sites than on new sites in general, and how many times as common each one is there.

Recent launches using TikTok Pixel

2,723 of the 44,980 sites using TikTok Pixel are product launches we list individually. The other 42,257 are sites we found crawling the wider web: they count towards the figures above, but we do not publish them one by one. They are included in the StackScope API and in Stackdar alerts. How StackScope Discovery works

Linnory | custom drawing & photo necklaces Oct 16, 2026 Also detected Next.js React AWS ALB Apollo Client Crazy Frog AI Video Generator: Ride the Invisible Bike Chase Oct 16, 2026 · AI Also detected Next.js React Cloudflare Google Analytics Screenshot of Ringo, a launch using TikTok Pixel Ringo Oct 16, 2026 · score 10.0 · United Kingdom Also detected Vercel Cloudflare DNS Cloudflare Turnstile Google Screenshot of Fish Audio Drama 3, a launch using TikTok Pixel Fish Audio Drama 3 Oct 16, 2026 · score 9.5 · AI Also detected React Vercel Amplitude Apple App Store Screenshot of Cadence, a launch using TikTok Pixel Cadence Oct 16, 2026 · score 10.0 · Education Also detected Render Apple App Store Apple Sign In Cloudflare Screenshot of Augify, a launch using TikTok Pixel Augify Oct 16, 2026 · score 7.1 · Canada Marketing Also detected Alpine.js jQuery a3 Lazy Load AOS Screenshot of Last Man Standing HQ, a launch using TikTok Pixel Last Man Standing HQ Oct 16, 2026 · score 9.5 · United Kingdom Also detected Next.js React Vercel Cloudflare DNS TokClip — Hot AI Video Templates for TikTok & Reels Oct 16, 2026 Also detected Cloudflare Nano Stores Paraglide JS Tailwind CSS Nepal's No. 1 Online Bus Ticket Booking Platform | Mero Tickets Nepal Oct 16, 2026 Also detected Next.js React Vercel Cloudflare DNS Fighting Soulja: Draco Edition | Play Now Oct 16, 2026 · Games Also detected Netlify NS1 Rosebud AI Bulin 47 AI Video Generator – Original, Solo & Triple Dance Oct 15, 2026 Also detected Cloudflare Google Search Console Lucide Icons Resend Lappes Hitikas — Eesti muusikamäng seltskonnale | Lappes Oct 15, 2026 Also detected Next.js React Apache Apple App Store

Showing the most recent 12 of 2,723.

The StackScope API serves all 44,980 sites using TikTok Pixel, filterable and exportable, from £15 a month.

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.