Google AdSense on new websites

Contextual display ad network used by publishers to monetise site traffic.

#3 of 1274 in Advertising In our data since Apr 2026 Last seen: Oct 16, 2026 Most recent launch: Compare Car Dimensions in Malaysia | CarSizedMY, Oct 16, 2026 Website: adsense.google.com

74,934 sites

68,835 found by StackScope, 6,099 via launch platforms

StackScope Wider Web 53,932 StackScope Discovery (Indie) 14,903 Product Hunt 4,976 Other 602 PeerPush 354 Hacker News 167
  • StackScope Wider Web 53,932
  • StackScope Discovery (Indie) 14,903
  • Product Hunt 4,976
  • Other 602
  • PeerPush 354
  • Hacker News 167

About 1 in 110 websites that went live in the last 30 days use Google AdSense (0.9%).

These figures cover websites that went live since April 2026, not the web as a whole.

Stackdar alerts

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16,498 new sites with Google AdSense first seen in the last 30 days.

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Share of new sites using Google AdSense

Each dot is one launch day. Line is the 7-day rolling average; weekly averages before July 2026.

0.9%
last 7 days
+0.1pp vs prior week
0.9%
30 days to Oct 15
-0.6pp vs 30 days before
74,934
sites all time
since Apr 2026
Google AdSense daily detection trend Before 8 July 2026: launch platforms only. We began crawling the wider web on this date, so the cohort this share is measured against changes here. 10 September 2026: we improved our infrastructure to index new sites much sooner, often on the day they go live, so the cohort this share is measured against changes here. 7% 3% 0% Apr May Jun Jul Aug Sep Oct Oct 15, 2026: Detection made stricter: a site now counts only when this technology loads on the page. Launches crawled before this date may overcount. Weekly averages before this point, daily after. Jul 18 · 337 / 24609 = 1.4% Jul 19 · 399 / 27593 = 1.4% Jul 20 · 312 / 23834 = 1.3% Jul 21 · 317 / 22939 = 1.4% Jul 22 · 337 / 24370 = 1.4% Jul 23 · 260 / 18096 = 1.4% Jul 24 · 183 / 13976 = 1.3% Jul 25 · 129 / 9549 = 1.4% Jul 26 · 343 / 21745 = 1.6% Jul 27 · 596 / 37226 = 1.6% Jul 28 · 587 / 41880 = 1.4% Jul 29 · 821 / 53556 = 1.5% Jul 30 · 721 / 48247 = 1.5% Jul 31 · 923 / 56047 = 1.6% Aug 1 · 780 / 54880 = 1.4% Aug 2 · 844 / 53845 = 1.6% Aug 3 · 802 / 52612 = 1.5% Aug 4 · 556 / 40700 = 1.4% Aug 5 · 420 / 35345 = 1.2% Aug 6 · 511 / 39147 = 1.3% Aug 7 · 491 / 40246 = 1.2% Aug 8 · 507 / 42802 = 1.2% Aug 9 · 437 / 37772 = 1.2% Aug 10 · 484 / 32322 = 1.5% Aug 11 · 502 / 34554 = 1.5% Aug 12 · 433 / 37131 = 1.2% Aug 13 · 745 / 55464 = 1.3% Aug 14 · 643 / 56751 = 1.1% Aug 15 · 822 / 55905 = 1.5% Aug 16 · 807 / 56267 = 1.4% Aug 17 · 609 / 45391 = 1.3% Aug 18 · 827 / 56519 = 1.5% Aug 19 · 725 / 51663 = 1.4% Aug 20 · 1021 / 68939 = 1.5% Aug 21 · 1480 / 93833 = 1.6% Aug 22 · 1495 / 94184 = 1.6% Aug 23 · 1538 / 93580 = 1.6% Aug 24 · 1468 / 81702 = 1.8% Aug 25 · 1115 / 71523 = 1.6% Aug 26 · 1039 / 66852 = 1.6% Aug 27 · 1490 / 87822 = 1.7% Aug 28 · 1496 / 87900 = 1.7% Aug 29 · 1520 / 88057 = 1.7% Aug 30 · 1718 / 100664 = 1.7% Aug 31 · 1704 / 100233 = 1.7% Sep 1 · 1555 / 103410 = 1.5% Sep 2 · 1638 / 108908 = 1.5% Sep 3 · 1695 / 103273 = 1.6% Sep 4 · 1507 / 98525 = 1.5% Sep 5 · 1526 / 102849 = 1.5% Sep 6 · 1420 / 89270 = 1.6% Sep 7 · 1300 / 86115 = 1.5% Sep 8 · 1085 / 77960 = 1.4% Sep 9 · 991 / 75504 = 1.3% Sep 10 · 892 / 83627 = 1.1% Sep 11 · 875 / 85538 = 1.0% Sep 12 · 697 / 56758 = 1.2% Sep 13 · 755 / 57984 = 1.3% Sep 14 · 514 / 59221 = 0.9% Sep 15 · 467 / 58178 = 0.8% Sep 16 · 475 / 58891 = 0.8% Sep 17 · 447 / 56736 = 0.8% Sep 18 · 460 / 53075 = 0.9% Sep 19 · 447 / 45261 = 1.0% Sep 20 · 458 / 44745 = 1.0% Sep 21 · 415 / 51656 = 0.8% Sep 22 · 472 / 55396 = 0.9% Sep 23 · 506 / 58298 = 0.9% Sep 24 · 415 / 53448 = 0.8% Sep 25 · 364 / 50749 = 0.7% Sep 26 · 1046 / 101511 = 1.0% Sep 27 · 493 / 52126 = 0.9% Sep 28 · 537 / 61097 = 0.9% Sep 29 · 582 / 77839 = 0.7% Sep 30 · 551 / 69702 = 0.8% Oct 1 · 532 / 69212 = 0.8% Oct 2 · 498 / 64659 = 0.8% Oct 3 · 457 / 53720 = 0.9% Oct 4 · 536 / 52039 = 1.0% Oct 5 · 555 / 63678 = 0.9% Oct 6 · 579 / 67571 = 0.9% Oct 7 · 573 / 67635 = 0.8% Oct 8 · 544 / 69285 = 0.8% Oct 9 · 581 / 70262 = 0.8% Oct 10 · 546 / 60621 = 0.9% Oct 11 · 688 / 65581 = 1.0% Oct 12 · 597 / 66602 = 0.9% Oct 13 · 643 / 70810 = 0.9% Oct 14 · 606 / 70598 = 0.9% Oct 15 · 895 / 93141 = 1.0%
Mar 30, 2026 90 days Oct 15, 2026

The shaded areas were measured against a different set of sites, so the line can step there without Google AdSense itself changing.

Coverage details

Before the dashed line where the dots begin, the line is a weekly average. After it, the last 90 days are shown one day at a time.

Grey: before 8 July 2026, we only tracked launches from launch platforms. From that date we crawl the wider web as well.

Amber: 8 July to 10 September 2026, before we improved our infrastructure to index new sites much sooner, often on the day they go live. Sites found that early often haven't finished setting up, so anything usually added after launch reads lower from 10 September. We record each site as it was when we found it.

The share is a proportion of whatever we were tracking at the time. For a single continuous measure, switch to launch platforms.

⋮ Oct 15, 2026: Detection made stricter: a site now counts only when this technology loads on the page. Launches crawled before this date may overcount.

How StackScope detects technologies

What kind of sites use Google AdSense

25,962 sites with a known type, all time

Productivity
17.7%
Games
13.3%
Finance
11.6%
Education
10.6%
Content
9.7%
Health
7.3%
Social
4.1%
E-commerce
4.1%
AI
4.0%
Design
3.2%
Marketing
3.1%
Directory
2.4%
Crypto
0.7%

Domain endings using Google AdSense

74,925 sites, all time

  • .com 63.1%
  • .in 4.8%
  • .online 4.8%
  • .app 3.2%
  • .net 2.9%
  • .site 2.8%
  • .org 2.2%
  • .fr 1.9%
  • .xyz 1.7%
  • .uk 1.1%
  • .io 0.8%
  • .me 0.7%
  • .store 0.7%
  • .co 0.7%
  • .br 0.6%

Country

Country known for 7,731 of 74,934 sites (10.3%), all time.

How we know

Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. We count a country only where it is stated plainly enough to be sure: a governing-law clause or company registration number on a legal page, a phone country code, or a country domain ending. Sites that publish none are not counted at all.

  • Japan Japan 56.9%
  • South Korea South Korea 10.2%
  • France France 10.0%
  • India India 4.0%
  • United States United States 3.1%
  • Brazil Brazil 2.9%
  • Australia Australia 1.4%
  • United Kingdom United Kingdom 1.4%
  • Canada Canada 1.4%
  • Spain Spain 1.3%
  • Poland Poland 1.1%
  • Pakistan Pakistan 0.6%
  • Sweden Sweden 0.5%
  • Netherlands Netherlands 0.4%
  • Slovakia Slovakia 0.4%

Green hosting

6,092 checked sites since Apr 2026.

What this means

The share whose web host The Green Web Foundation lists as running on green energy, against the average for every new site we checked.

  • Google AdSense 56%
  • Average 47%

Advertising leaders

Tool % of sitesall time % of categoryall time
#1 – Facebook Pixel 3.4% 47.1%
#2 – Google Ads 2.7% 37.2%
#3 – Google AdSense Current page 1.3% 17.8%
#4 – TikTok Pixel 0.8% 10.7%
#5 – Pinterest 0.6% 8.2%

Percentages show all-time adoption across the new sites we track: the share of all of them, and of the sites using any Advertising tool. All 1274 in Advertising →

Often used with

Tool Sites vs all new sites
Google Ads 27,034 13x
Google Analytics 38,484 4.9x
Google Tag Manager 39,333 4.4x
Google Search Console 33,387 2.3x
jQuery 23,866 2.2x

Tools that turn up far more often on Google AdSense sites than on new sites in general, and how many times as common each one is there.

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.