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G2 on new websites

Name: G2 adoption on new websites
Creator: StackScope

Software review and buyer-intent marketplace whose review badges and embed widgets appear on SaaS marketing sites.

#4 of 279 in Social Proof In our data since Apr 2026 Last seen: Oct 16, 2026 Most recent launch: Frank AI, Oct 16, 2026 Website: g2.com

382 sites

196 found by StackScope, 186 via launch platforms

StackScope Wider Web 128
StackScope Discovery (Indie) 68
Product Hunt 145
PeerPush 26
Hacker News 11
Other 4

View: All sites All launches Launch platforms StackScope Discovery StackScope Wider Web

G2 appeared on about 120 new sites in the last 30 days.

These figures cover websites that went live since April 2026, not the web as a whole.

Stackdar alerts

Get told when a new site ships with G2.

120 new sites with G2 first seen in the last 30 days.

Stackdar watches every launch we detect and sends you the ones using G2, by email, Slack or webhook. On every plan, from £15 a month.

See how alerts work

Share of new sites using G2

Each dot is one launch day. Line is the 7-day rolling average; weekly averages before July 2026.

0.0%

last 7 days

+0.0pp vs prior week

0.0%

30 days to Oct 15

+0.0pp vs 30 days before

382

sites all time

since Apr 2026

Mar 30, 2026 90 days Oct 15, 2026

The shaded areas were measured against a different set of sites, so the line can step there without G2 itself changing.

Coverage details

Before the dashed line where the dots begin, the line is a weekly average. After it, the last 90 days are shown one day at a time.

Grey: before 8 July 2026, we only tracked launches from launch platforms. From that date we crawl the wider web as well.

Amber: 8 July to 10 September 2026, before we improved our infrastructure to index new sites much sooner, often on the day they go live. Sites found that early often haven't finished setting up, so anything usually added after launch reads lower from 10 September. We record each site as it was when we found it.

The share is a proportion of whatever we were tracking at the time. For a single continuous measure, switch to launch platforms.

How StackScope detects technologies

What kind of sites use G2

265 sites with a known type, all time

Marketing

35.9%

Developer Tools

20.0%

17.4%

Productivity

10.2%

Finance

6.4%

Hiring & HR

4.2%

Content

2.3%

Health

1.1%

E-commerce

0.8%

Crypto

0.4%

Design

0.4%

Domain endings using G2

382 sites, all time

.com 43.7%
.io 15.2%
.ai 10.0%
.co 8.1%
.org 4.7%
.online 2.1%
.xyz 2.1%
.app 1.6%
.dev 1.6%
.health 1.1%
.net 1.1%
.site 1.1%
.one 0.8%
.so 0.8%

Country

Country known for 64 of 382 sites (16.8%), all time.

How we know

Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. We count a country only where it is stated plainly enough to be sure: a governing-law clause or company registration number on a legal page, a phone country code, or a country domain ending. Sites that publish none are not counted at all.

United States 42.2%
India 17.2%
Germany 4.7%
Singapore 4.7%
Australia 3.1%
Spain 3.1%
United Kingdom 3.1%
Sweden 3.1%
Canada 1.6%
Switzerland 1.6%
China 1.6%
Cyprus 1.6%
Estonia 1.6%
Finland 1.6%

Green hosting

186 checked sites since Apr 2026.

What this means

The share whose web host The Green Web Foundation lists as running on green energy, against the average for every new site we checked.

G2 43%
Average 47%

Social Proof leaders

		Tool	% of sitesall time	% of categoryall time
#1	–	Saudi Business Center	<0.1%	29.8%
#2	–	Better Business Bureau	<0.1%	14.2%
#3	–	Entangle Commerce	<0.1%	5.3%
#4	▲2	G2 Current page	<0.1%	5.2%
#5	▼1	SociableKIT	<0.1%	4.3%

Percentages show all-time adoption across the new sites we track: the share of all of them, and of the sites using any Social Proof tool.Among September launches it ranked #4 in Social Proof, up from #6 in August. All 279 in Social Proof →

Often used with

Tool	Sites	vs all new sites
Google Ads	201	19x
Google Workspace	183	8.3x
Google Analytics	280	7.1x
Google Tag Manager	297	6.6x
Google Search Console	246	3.4x

Tools that turn up far more often on G2 sites than on new sites in general, and how many times as common each one is there.

Recent launches using G2

254 of the 382 sites using G2 are product launches we list individually. The other 128 are sites we found crawling the wider web: they count towards the figures above, but we do not publish them one by one. They are included in the StackScope API and in Stackdar alerts. How StackScope Discovery works