Google Custom Search on new websites

Google's customisable search engine that site owners embed to search their own site or a chosen set of sites.

#1 of 72 in Search First seen: Apr 10, 2026 Last seen: Oct 16, 2026 Most recent launch: ニギヤカラボ | お店の仕事を、もっと手軽に, Oct 14, 2026 Website: programmablesearchengine.google.com

7,557 sites

7,538 found by StackScope, 19 via launch platforms

StackScope Wider Web 7,513 StackScope Discovery (Indie) 25 Product Hunt 16 Other 2 PeerPush 1
  • StackScope Wider Web 7,513
  • StackScope Discovery (Indie) 25
  • Product Hunt 16
  • Other 2
  • PeerPush 1

Google Custom Search appeared on about 2,200 new sites in the last 30 days.

These figures cover websites that went live since April 2026, not the web as a whole.

Stackdar alerts

Get told when a new site ships with Google Custom Search.

2,196 new sites with Google Custom Search first seen in the last 30 days.

Stackdar watches every launch we detect and sends you the ones using Google Custom Search, by email, Slack or webhook. On every plan, from £15 a month.

See how alerts work

Share of new sites using Google Custom Search

Each dot is one launch day. Line is the 7-day rolling average; weekly averages before July 2026.

0.1%
last 7 days
+0.0pp vs prior week
0.1%
30 days to Oct 15
-0.1pp vs 30 days before
7,557
sites all time
since Apr 2026
Google Custom Search daily detection trend Before 8 July 2026: launch platforms only. We began crawling the wider web on this date, so the cohort this share is measured against changes here. 10 September 2026: we improved our infrastructure to index new sites much sooner, often on the day they go live, so the cohort this share is measured against changes here. 5% 2% 0% Apr May Jun Jul Aug Sep Oct Oct 15, 2026: Detection made stricter: a site now counts only when this technology loads on the page. Launches crawled before this date may overcount. Weekly averages before this point, daily after. Jul 18 · 10 / 24723 = 0.0% Jul 19 · 19 / 27645 = 0.1% Jul 20 · 11 / 23868 = 0.0% Jul 21 · 4 / 22945 = 0.0% Jul 22 · 7 / 24372 = 0.0% Jul 23 · 5 / 18101 = 0.0% Jul 24 · 7 / 13980 = 0.1% Jul 25 · 5 / 9550 = 0.1% Jul 26 · 13 / 21752 = 0.1% Jul 27 · 30 / 37234 = 0.1% Jul 28 · 39 / 41886 = 0.1% Jul 29 · 67 / 53564 = 0.1% Jul 30 · 46 / 48258 = 0.1% Jul 31 · 77 / 56048 = 0.1% Aug 1 · 34 / 54890 = 0.1% Aug 2 · 56 / 53852 = 0.1% Aug 3 · 31 / 52615 = 0.1% Aug 4 · 21 / 40704 = 0.1% Aug 5 · 23 / 35348 = 0.1% Aug 6 · 10 / 39149 = 0.0% Aug 7 · 14 / 40250 = 0.0% Aug 8 · 29 / 42805 = 0.1% Aug 9 · 17 / 37777 = 0.0% Aug 10 · 27 / 32324 = 0.1% Aug 11 · 26 / 34557 = 0.1% Aug 12 · 24 / 37135 = 0.1% Aug 13 · 47 / 55469 = 0.1% Aug 14 · 48 / 56755 = 0.1% Aug 15 · 60 / 55907 = 0.1% Aug 16 · 67 / 56270 = 0.1% Aug 17 · 49 / 45809 = 0.1% Aug 18 · 66 / 56662 = 0.1% Aug 19 · 41 / 51684 = 0.1% Aug 20 · 67 / 68977 = 0.1% Aug 21 · 142 / 93849 = 0.2% Aug 22 · 148 / 94192 = 0.2% Aug 23 · 168 / 93593 = 0.2% Aug 24 · 184 / 81709 = 0.2% Aug 25 · 145 / 71532 = 0.2% Aug 26 · 109 / 66856 = 0.2% Aug 27 · 147 / 87835 = 0.2% Aug 28 · 164 / 87905 = 0.2% Aug 29 · 214 / 88063 = 0.2% Aug 30 · 218 / 100668 = 0.2% Aug 31 · 187 / 100238 = 0.2% Sep 1 · 192 / 103415 = 0.2% Sep 2 · 186 / 108914 = 0.2% Sep 3 · 233 / 103276 = 0.2% Sep 4 · 194 / 98533 = 0.2% Sep 5 · 198 / 102853 = 0.2% Sep 6 · 174 / 89272 = 0.2% Sep 7 · 204 / 86119 = 0.2% Sep 8 · 167 / 77965 = 0.2% Sep 9 · 161 / 75515 = 0.2% Sep 10 · 131 / 83653 = 0.2% Sep 11 · 115 / 85552 = 0.1% Sep 12 · 135 / 56764 = 0.2% Sep 13 · 148 / 57989 = 0.3% Sep 14 · 66 / 59224 = 0.1% Sep 15 · 59 / 58180 = 0.1% Sep 16 · 71 / 58965 = 0.1% Sep 17 · 49 / 56747 = 0.1% Sep 18 · 49 / 53080 = 0.1% Sep 19 · 51 / 45270 = 0.1% Sep 20 · 60 / 44755 = 0.1% Sep 21 · 59 / 51661 = 0.1% Sep 22 · 56 / 55402 = 0.1% Sep 23 · 71 / 58308 = 0.1% Sep 24 · 41 / 53459 = 0.1% Sep 25 · 41 / 50759 = 0.1% Sep 26 · 74 / 101516 = 0.1% Sep 27 · 75 / 52131 = 0.1% Sep 28 · 58 / 61107 = 0.1% Sep 29 · 54 / 77850 = 0.1% Sep 30 · 57 / 69709 = 0.1% Oct 1 · 45 / 69222 = 0.1% Oct 2 · 75 / 64730 = 0.1% Oct 3 · 75 / 53733 = 0.1% Oct 4 · 105 / 52052 = 0.2% Oct 5 · 102 / 63687 = 0.2% Oct 6 · 69 / 67585 = 0.1% Oct 7 · 82 / 67656 = 0.1% Oct 8 · 81 / 69310 = 0.1% Oct 9 · 111 / 70361 = 0.2% Oct 10 · 86 / 60636 = 0.1% Oct 11 · 107 / 65593 = 0.2% Oct 12 · 95 / 66628 = 0.1% Oct 13 · 109 / 70942 = 0.2% Oct 14 · 112 / 70655 = 0.2% Oct 15 · 76 / 93489 = 0.1%
Mar 30, 2026 90 days Oct 15, 2026

The shaded areas were measured against a different set of sites, so the line can step there without Google Custom Search itself changing.

Coverage details

Before the dashed line where the dots begin, the line is a weekly average. After it, the last 90 days are shown one day at a time.

Grey: before 8 July 2026, we only tracked launches from launch platforms. From that date we crawl the wider web as well.

Amber: 8 July to 10 September 2026, before we improved our infrastructure to index new sites much sooner, often on the day they go live. Sites found that early often haven't finished setting up, so anything usually added after launch reads lower from 10 September. We record each site as it was when we found it.

The share is a proportion of whatever we were tracking at the time. For a single continuous measure, switch to launch platforms.

⋮ Oct 15, 2026: Detection made stricter: a site now counts only when this technology loads on the page. Launches crawled before this date may overcount.

How StackScope detects technologies

What kind of sites use Google Custom Search

1,314 sites with a known type, all time

Productivity
41.4%
Education
13.8%
Social
11.0%
Finance
6.9%
Health
6.9%
AI
5.6%
Games
3.7%
Content
3.5%
E-commerce
2.4%
Design
1.4%
Directory
0.6%
Marketing
0.6%
Crypto
0.2%

Domain endings using Google Custom Search

7,557 sites, all time

  • .com 83.1%
  • .site 5.1%
  • .net 3.9%
  • .online 2.0%
  • .blog 1.6%
  • .org 1.1%
  • .xyz 0.8%
  • .tech 0.5%
  • .space 0.3%
  • .me 0.2%
  • .uk 0.2%
  • .in 0.2%
  • .edu 0.1%
  • .jp 0.1%
  • .io 0.1%

Country

Country known for 4,295 of 7,557 sites (56.8%), all time.

How we know

Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. We count a country only where it is stated plainly enough to be sure: a governing-law clause or company registration number on a legal page, a phone country code, or a country domain ending. Sites that publish none are not counted at all.

  • Japan Japan 99.8%
  • United Kingdom United Kingdom 0.1%
  • United States United States 0.1%
  • Australia Australia 0.0%
  • India India 0.0%
  • Sweden Sweden 0.0%
  • Taiwan Taiwan 0.0%

Search leaders

Tool % of sitesall time % of categoryall time
#1 – Google Custom Search Current page 0.1% 70.2%
#2 – Algolia <0.1% 14.1%
#3 – Pagefind <0.1% 5.8%
#4 – Searchanise <0.1% 2.9%
#5 ▲1 Doofinder <0.1% 1.2%

Percentages show all-time adoption across the new sites we track: the share of all of them, and of the sites using any Search tool. All 72 in Search →

Often used with

Tool Sites vs all new sites
Google AdSense 7,400 76x
Google Ads 7,307 36x
cdnjs 7,254 22x
jsDelivr 7,261 22x
Google Analytics 7,395 9.4x

Tools that turn up far more often on Google Custom Search sites than on new sites in general, and how many times as common each one is there.

Recent launches using Google Custom Search

44 of the 7,557 sites using Google Custom Search are product launches we list individually. The other 7,513 are sites we found crawling the wider web: they count towards the figures above, but we do not publish them one by one. They are included in the StackScope API and in Stackdar alerts. How StackScope Discovery works

Showing the most recent 12 of 44.

The StackScope API serves all 7,557 sites using Google Custom Search, filterable and exportable, from £15 a month.

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.