Sites using Google Optimize
A/B testing and personalization (sunset by Google in 2023, still active on some sites).
Get told when a new site ships with Google Optimize.
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See how alerts work93 sites
81 found by StackScope, 12 via launch platforms
- StackScope Wider Web 77
- StackScope Discovery (Indie) 4
- Product Hunt 11
- PeerPush 1
Google Optimize has been detected on 93 launches we've crawled. The 7-day rolling share is 0.0%, roughly steady week on week. Most recent detection: Programa de Presupuestos de Obras Ágil, Fácil, Robusto | STIMAT, 2 days ago.
It's most commonly paired with Google Analytics, Google Tag Manager, and Google Workspace. By product type, the launches using it are most often Marketing (29%), Education (17%), and Finance (11%). The 12 scored launches using Google Optimize average a StackScope score of 7.1 out of 10, against 6.4 across all launches we score.
What kind of products ship with Google Optimize
35 launches
Domain endings using Google Optimize
93 sites
- .com 59.14%
- .in 9.68%
- .online 4.30%
- .site 3.23%
- .au 2.15%
- .be 2.15%
- .co 2.15%
- .io 2.15%
- .net 2.15%
- .org 2.15%
Share of new sites using Google Optimize
Each dot is one launch day. Line is the 7-day rolling average; weekly averages before June 2026.
The shaded part of the chart is measured against a different set of sites. Until 8 July 2026 we only tracked launches from launch platforms; from that date we crawl the wider web as well. The share is a proportion of whatever we were tracking at the time, so it can step at that line without the technology itself changing. For a single continuous measure, switch to launch platforms.
How StackScope detects technologies
⋮ Jul 1, 2026: Adoption figures now count launches from launch platforms. Use the source view to include StackScope Discovery.
Analytics leaders
| Tool | % of launches | % of category | ||
|---|---|---|---|---|
| #1 | – |
Google Analytics
|
11.92% | 46.57% |
| #2 | – |
Tinybird
|
3.66% | 14.30% |
| #3 | – |
Cloudflare Web Analytics
|
2.89% | 11.29% |
| #4 | ▲1 |
Sourcebuster
|
2.51% | 9.82% |
| #5 | ▼1 |
Vercel Analytics
|
2.08% | 8.15% |
| … | ||||
| #88 | ▲6 | Google Optimize Current page | <0.01% | 0.01% |
Percentages show adoption among indie launches: the share of all analysed launches, and of launches using any Analytics tool.Google Optimize is typically used alongside Google Analytics rather than instead of it.Among August launches it ranked #89 in Analytics, up from #95 in July. All 1099 in Analytics →
Often used with
| Tool | Launches |
|---|---|
|
Google Analytics
|
12 |
Google Tag Manager
|
11 |
Google Workspace
|
9 |
Google Search Console
|
8 |
Google Ads
|
8 |
Tools most often detected on the same launches as Google Optimize.
Recent launches we can show
16 of the 93 sites using Google Optimize are product launches we list individually. The other 77 are sites we found crawling the wider web: they count towards the figures above, but we do not publish them one by one. How StackScope Discovery works
ForTunes - Music Data Analytics
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Showing the most recent 12 of 16.
The StackScope API serves all 93 sites using Google Optimize, filterable and exportable, from £15 a month.