IAB US Privacy on new websites

IAB US Privacy (CCPA): legacy IAB Tech Lab privacy signal format for California consumer opt-out of sale of data.

#19 of 382 in Consent First seen: Apr 21, 2026 Last seen: Oct 16, 2026 Most recent launch: Siderelo — Time, in perspective., Oct 16, 2026

644 sites

596 found by StackScope, 48 via launch platforms

StackScope Wider Web 533 StackScope Discovery (Indie) 63 Product Hunt 34 PeerPush 7 Hacker News 5 Other 2
  • StackScope Wider Web 533
  • StackScope Discovery (Indie) 63
  • Product Hunt 34
  • PeerPush 7
  • Hacker News 5
  • Other 2

IAB US Privacy appeared on about 190 new sites in the last 30 days.

These figures cover websites that went live since April 2026, not the web as a whole.

Stackdar alerts

Get told when a new site ships with IAB US Privacy.

191 new sites with IAB US Privacy first seen in the last 30 days.

Stackdar watches every launch we detect and sends you the ones using IAB US Privacy, by email, Slack or webhook. On every plan, from £15 a month.

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Share of new sites using IAB US Privacy

Each dot is one launch day. Line is the 7-day rolling average; weekly averages before July 2026.

0.0%
last 7 days
-0.0pp vs prior week
0.0%
30 days to Oct 15
-0.0pp vs 30 days before
644
sites all time
since Apr 2026
IAB US Privacy daily detection trend Before 8 July 2026: launch platforms only. We began crawling the wider web on this date, so the cohort this share is measured against changes here. 10 September 2026: we improved our infrastructure to index new sites much sooner, often on the day they go live, so the cohort this share is measured against changes here. 5% 2% 0% Apr May Jun Jul Aug Sep Oct Weekly averages before this point, daily after. Jul 18 · 3 / 24700 = 0.0% Jul 19 · 4 / 27640 = 0.0% Jul 20 · 4 / 23851 = 0.0% Jul 21 · 1 / 22944 = 0.0% Jul 22 · 2 / 24372 = 0.0% Jul 23 · 2 / 18101 = 0.0% Jul 24 · 0 / 13980 = 0.0% Jul 25 · 1 / 9550 = 0.0% Jul 26 · 0 / 21750 = 0.0% Jul 27 · 3 / 37233 = 0.0% Jul 28 · 3 / 41885 = 0.0% Jul 29 · 5 / 53559 = 0.0% Jul 30 · 8 / 48256 = 0.0% Jul 31 · 6 / 56048 = 0.0% Aug 1 · 4 / 54886 = 0.0% Aug 2 · 3 / 53850 = 0.0% Aug 3 · 2 / 52614 = 0.0% Aug 4 · 7 / 40704 = 0.0% Aug 5 · 5 / 35346 = 0.0% Aug 6 · 3 / 39149 = 0.0% Aug 7 · 3 / 40250 = 0.0% Aug 8 · 2 / 42805 = 0.0% Aug 9 · 1 / 37777 = 0.0% Aug 10 · 5 / 32323 = 0.0% Aug 11 · 3 / 34557 = 0.0% Aug 12 · 2 / 37135 = 0.0% Aug 13 · 7 / 55468 = 0.0% Aug 14 · 5 / 56751 = 0.0% Aug 15 · 3 / 55907 = 0.0% Aug 16 · 5 / 56270 = 0.0% Aug 17 · 11 / 45696 = 0.0% Aug 18 · 3 / 56636 = 0.0% Aug 19 · 5 / 51679 = 0.0% Aug 20 · 33 / 68973 = 0.0% Aug 21 · 5 / 93843 = 0.0% Aug 22 · 12 / 94188 = 0.0% Aug 23 · 14 / 93592 = 0.0% Aug 24 · 4 / 81708 = 0.0% Aug 25 · 9 / 71529 = 0.0% Aug 26 · 9 / 66854 = 0.0% Aug 27 · 8 / 87832 = 0.0% Aug 28 · 12 / 87905 = 0.0% Aug 29 · 9 / 88061 = 0.0% Aug 30 · 18 / 100668 = 0.0% Aug 31 · 12 / 100235 = 0.0% Sep 1 · 16 / 103413 = 0.0% Sep 2 · 21 / 108914 = 0.0% Sep 3 · 13 / 103275 = 0.0% Sep 4 · 16 / 98530 = 0.0% Sep 5 · 13 / 102853 = 0.0% Sep 6 · 12 / 89271 = 0.0% Sep 7 · 15 / 86119 = 0.0% Sep 8 · 10 / 77964 = 0.0% Sep 9 · 6 / 75510 = 0.0% Sep 10 · 3 / 83643 = 0.0% Sep 11 · 4 / 85544 = 0.0% Sep 12 · 2 / 56763 = 0.0% Sep 13 · 4 / 57987 = 0.0% Sep 14 · 6 / 59224 = 0.0% Sep 15 · 5 / 58180 = 0.0% Sep 16 · 6 / 58939 = 0.0% Sep 17 · 3 / 56745 = 0.0% Sep 18 · 6 / 53080 = 0.0% Sep 19 · 4 / 45268 = 0.0% Sep 20 · 2 / 44755 = 0.0% Sep 21 · 2 / 51659 = 0.0% Sep 22 · 6 / 55401 = 0.0% Sep 23 · 8 / 58304 = 0.0% Sep 24 · 9 / 53457 = 0.0% Sep 25 · 6 / 50756 = 0.0% Sep 26 · 12 / 101513 = 0.0% Sep 27 · 7 / 52130 = 0.0% Sep 28 · 9 / 61105 = 0.0% Sep 29 · 12 / 77847 = 0.0% Sep 30 · 7 / 69707 = 0.0% Oct 1 · 8 / 69219 = 0.0% Oct 2 · 6 / 64714 = 0.0% Oct 3 · 10 / 53731 = 0.0% Oct 4 · 2 / 52048 = 0.0% Oct 5 · 5 / 63685 = 0.0% Oct 6 · 5 / 67582 = 0.0% Oct 7 · 6 / 67654 = 0.0% Oct 8 · 9 / 69304 = 0.0% Oct 9 · 4 / 70336 = 0.0% Oct 10 · 4 / 60630 = 0.0% Oct 11 · 5 / 65589 = 0.0% Oct 12 · 4 / 66620 = 0.0% Oct 13 · 6 / 70915 = 0.0% Oct 14 · 7 / 70641 = 0.0% Oct 15 · 11 / 93404 = 0.0%
Mar 30, 2026 90 days Oct 15, 2026

The shaded areas were measured against a different set of sites, so the line can step there without IAB US Privacy itself changing.

Coverage details

Before the dashed line where the dots begin, the line is a weekly average. After it, the last 90 days are shown one day at a time.

Grey: before 8 July 2026, we only tracked launches from launch platforms. From that date we crawl the wider web as well.

Amber: 8 July to 10 September 2026, before we improved our infrastructure to index new sites much sooner, often on the day they go live. Sites found that early often haven't finished setting up, so anything usually added after launch reads lower from 10 September. We record each site as it was when we found it.

The share is a proportion of whatever we were tracking at the time. For a single continuous measure, switch to launch platforms.

How StackScope detects technologies

What kind of sites use IAB US Privacy

178 sites with a known type, all time

Health
15.2%
Games
12.9%
Content
11.2%
Education
9.6%
Marketing
7.3%
Finance
5.6%
Social
5.6%
AI
5.1%
E-commerce
5.1%
Design
3.9%
Directory
1.1%
Crypto
0.6%

Domain endings using IAB US Privacy

644 sites, all time

  • .com 51.7%
  • .se 5.8%
  • .it 5.1%
  • .blog 5.0%
  • .org 3.6%
  • .net 2.8%
  • .fr 2.2%
  • .live 2.2%
  • .online 2.2%
  • .ai 2.0%
  • .app 2.0%
  • .uk 1.9%
  • .io 1.2%
  • .pro 1.1%
  • .ca 0.8%

Country

Country known for 74 of 644 sites (11.5%), all time.

How we know

Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. We count a country only where it is stated plainly enough to be sure: a governing-law clause or company registration number on a legal page, a phone country code, or a country domain ending. Sites that publish none are not counted at all.

  • Sweden Sweden 39.2%
  • Italy Italy 23.0%
  • United States United States 6.8%
  • Japan Japan 4.1%
  • Germany Germany 2.7%
  • France France 2.7%
  • United Kingdom United Kingdom 2.7%
  • Ireland Ireland 2.7%
  • Poland Poland 2.7%
  • Romania Romania 2.7%
  • Slovakia Slovakia 2.7%
  • United Arab Emirates United Arab Emirates 1.4%
  • Australia Australia 1.4%
  • Switzerland Switzerland 1.4%
  • Czechia Czechia 1.4%

Green hosting

48 checked sites since Apr 2026.

What this means

The share whose web host The Green Web Foundation lists as running on green energy, against the average for every new site we checked.

  • IAB US Privacy 56%
  • Average 47%

Consent leaders

Tool % of sitesall time % of categoryall time
#1 ▲1 CookieYes 0.3% 19.2%
#2 ▼3 Google Funding Choices 0.3% 19.1%
#3 ▲1 Cookie Law Info 0.3% 16.4%
#4 ▲3 Usercentrics 0.2% 11.8%
#5 ▼1 SureCookie 0.2% 9.2%
…
#19 – IAB US Privacy Current page <0.1% 0.7%

Percentages show all-time adoption across the new sites we track: the share of all of them, and of the sites using any Consent tool. All 382 in Consent →

Often used with

Tool Sites vs all new sites
Prebid.js 255 2154x
iubenda 253 1163x
Google Ads 290 17x
Google Analytics 586 8.8x
Google Tag Manager 409 5.4x

Tools that turn up far more often on IAB US Privacy sites than on new sites in general, and how many times as common each one is there.

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.