LinkedIn on new websites

Conversion tracking and retargeting tag for LinkedIn Ads campaigns.

Sites using LinkedIn
12,165
10,563 found by StackScope, 1,602 via launch platforms
Last 30 days
0.2%
of new sites, to Oct 16
-0.1 pts on the 30 days before
Last 7 days
0.1%
of new sites, 7-day average
-0.0 pts on the week before
Rank in Advertising
#7
of 1277 tools, all time
Found via
  • StackScope Wider Web 9,541
  • StackScope Discovery (Indie) 1,022
  • Product Hunt 1,318
  • PeerPush 151
  • Hacker News 100
  • Other 33
In our data since Apr 2026
Last seen Oct 17, 2026
Most recent launch Elephant Power — The Outdoor Energy System, Oct 17, 2026
Website business.linkedin.com
View

What we found

  1. LinkedIn appeared on about 2,900 new sites in the last 30 days.[1]
  2. It is 10 times more common among product launches than among other new sites.
  3. Nine in ten new LinkedIn sites also use Google Tag Manager.
  4. It is unusually common on .ai domains: 4.8% of the domains running it, against 1.6% of domains across new sites.

Share of new sites using LinkedIn

0.0% 0.5% 1.0% 1.5% 2.0% Apr May Jun Jul Aug Sep Oct [2] [3]

The line is the 7-day average share of new sites that use LinkedIn, day by day for the last 90 days and weekly before that (left of the dashed line). The shaded areas were measured against a different set of sites, so the line can step there without LinkedIn itself changing.[2][3]

Who uses LinkedIn

Kind of site 4,523 sites with a known type, all time
TypeSitesShareBar
Marketing 861 19.0%
Developer Tools 484 10.7%
Finance 480 10.6%
Health 453 10.0%
Content 434 9.6%
AI 356 7.9%
Productivity 333 7.4%
E-commerce 329 7.3%
Hiring & HR 295 6.5%
Education 257 5.7%
Social 86 1.9%
Crypto 63 1.4%
Design 39 0.9%
Games 32 0.7%
Directory 21 0.5%
Country[4] likely for 2,660 of 12,165 sites (21.9%)
CountrySitesShareBar
India 1,005 37.8%
United States 556 20.9%
United Kingdom 254 9.6%
Australia 159 6.0%
Germany 77 2.9%
France 76 2.9%
Canada 61 2.3%
Switzerland 36 1.4%
Italy 35 1.3%
Brazil 32 1.2%
Sweden 32 1.2%
Netherlands 26 1.0%
Spain 22 0.8%
Ireland 21 0.8%
United Arab Emirates 19 0.7%
Domain ending 12,148 sites, all time
EndingSitesShareBar
.com 7,046 58.0%
.in 1,344 11.1%
.ai 593 4.9%
.io 374 3.1%
.co 336 2.8%
.org 330 2.7%
.net 291 2.4%
.uk 210 1.7%
.au 151 1.2%
.app 134 1.1%
.dev 84 0.7%
.online 78 0.6%
.store 74 0.6%
.ca 67 0.6%
.fr 64 0.5%
Green hosting[5] 1,601 checked sites since Apr 2026
SitesGreenBar
Using LinkedIn 44%
Every new site we checked 47%

Advertising on new sites

# Movement Tool Share of all sites Share of category Bar
1 – Facebook Pixel 3.4% 47.1%
2 – Google Ads 2.7% 37.3%
3 – Google AdSense 1.3% 17.8%
4 – TikTok Pixel 0.8% 10.6%
5 – Pinterest 0.6% 8.1%
…
7 – LinkedIn 0.2% 2.9%

All-time shares across the new sites we track: of all of them, and of the sites using any Advertising tool. LinkedIn is typically used alongside Facebook Pixel rather than instead of it. All 1277 in Advertising

Often used with LinkedIn

Tool Sites with both vs all new sites Bar
X (Twitter) 5,346 287x
Facebook 6,237 85x
YouTube 6,279 28x
Google Ads 5,585 17x
Google Maps 5,574 11x

Tools that turn up far more often on LinkedIn sites than on new sites in general, and how many times as common each one is there.

Recent launches using LinkedIn

Notes

  1. These figures cover websites that went live since April 2026, not the web as a whole.
  2. Grey: before 8 July 2026, we only tracked launches from launch platforms. From that date we crawl the wider web as well, so the share is measured against a much larger set of sites. For one continuous measure, view launch platforms only.
  3. Amber: 8 July to 10 September 2026, before we improved our infrastructure to index new sites much sooner, often on the day they go live. Sites found that early often haven't finished setting up, so anything usually added after launch reads lower from 10 September. We record each site as it was when we found it.
  4. Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.
  5. Green hosting is the share whose web host The Green Web Foundation lists as running on green energy, among sites checked since 1 April 2026, against the same share for every new site we checked over that time. Data from The Green Web Foundation.

How this page is made

StackScope looks at each new website near the day it goes live and records what it was built with. We do not go back later, so these figures describe what sites launch with, not what they run today. A site counts towards LinkedIn when we detect LinkedIn on it at that look.

Every share on this page is a proportion of the new sites we were tracking at the time. Sites we found across the wider web count towards the figures, but only product launches are listed by name. How StackScope detects technologies · How StackScope Discovery works

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.