Magnite on new websites

Independent sell-side advertising platform (formerly Rubicon Project)

#58 of 1275 in Advertising First seen: May 16, 2026 Last seen: Oct 16, 2026 Most recent launch: Harness by Autonomous, Oct 16, 2026 Website: magnite.com

204 sites

197 found by StackScope, 7 via launch platforms

StackScope Wider Web 194 StackScope Discovery (Indie) 3 Product Hunt 6 PeerPush 1
  • StackScope Wider Web 194
  • StackScope Discovery (Indie) 3
  • Product Hunt 6
  • PeerPush 1

Magnite appeared on about 78 new sites in the last 30 days.

These figures cover websites that went live since April 2026, not the web as a whole.

Stackdar alerts

Get told when a new site ships with Magnite.

78 new sites with Magnite first seen in the last 30 days.

Stackdar watches every launch we detect and sends you the ones using Magnite, by email, Slack or webhook. On every plan, from £15 a month.

See how alerts work

Share of new sites using Magnite

Each dot is one launch day. Line is the 7-day rolling average; weekly averages before July 2026. Chart starts at first detection.

0.0%
last 7 days
+0.0pp vs prior week
0.0%
30 days to Oct 15
+0.0pp vs 30 days before
204
sites all time
since May 2026
Magnite daily detection trend Before 8 July 2026: launch platforms only. We began crawling the wider web on this date, so the cohort this share is measured against changes here. 10 September 2026: we improved our infrastructure to index new sites much sooner, often on the day they go live, so the cohort this share is measured against changes here. 5% 2% 0% May Jun Jul Aug Sep Oct Weekly averages before this point, daily after. Jul 18 · 0 / 24749 = 0.0% Jul 19 · 1 / 27646 = 0.0% Jul 20 · 2 / 23884 = 0.0% Jul 21 · 0 / 22946 = 0.0% Jul 22 · 1 / 24374 = 0.0% Jul 23 · 0 / 18102 = 0.0% Jul 24 · 0 / 13981 = 0.0% Jul 25 · 0 / 9551 = 0.0% Jul 26 · 0 / 21753 = 0.0% Jul 27 · 0 / 37236 = 0.0% Jul 28 · 1 / 41886 = 0.0% Jul 29 · 0 / 53565 = 0.0% Jul 30 · 1 / 48260 = 0.0% Jul 31 · 2 / 56048 = 0.0% Aug 1 · 3 / 54892 = 0.0% Aug 2 · 0 / 53852 = 0.0% Aug 3 · 0 / 52615 = 0.0% Aug 4 · 1 / 40704 = 0.0% Aug 5 · 0 / 35348 = 0.0% Aug 6 · 0 / 39149 = 0.0% Aug 7 · 1 / 40250 = 0.0% Aug 8 · 0 / 42805 = 0.0% Aug 9 · 0 / 37777 = 0.0% Aug 10 · 3 / 32324 = 0.0% Aug 11 · 2 / 34560 = 0.0% Aug 12 · 1 / 37135 = 0.0% Aug 13 · 7 / 55469 = 0.0% Aug 14 · 5 / 56756 = 0.0% Aug 15 · 1 / 55909 = 0.0% Aug 16 · 1 / 56272 = 0.0% Aug 17 · 3 / 45894 = 0.0% Aug 18 · 1 / 56692 = 0.0% Aug 19 · 1 / 51689 = 0.0% Aug 20 · 2 / 68989 = 0.0% Aug 21 · 1 / 93854 = 0.0% Aug 22 · 3 / 94195 = 0.0% Aug 23 · 6 / 93596 = 0.0% Aug 24 · 3 / 81709 = 0.0% Aug 25 · 3 / 71533 = 0.0% Aug 26 · 2 / 66858 = 0.0% Aug 27 · 3 / 87835 = 0.0% Aug 28 · 1 / 87906 = 0.0% Aug 29 · 4 / 88065 = 0.0% Aug 30 · 1 / 100668 = 0.0% Aug 31 · 2 / 100240 = 0.0% Sep 1 · 4 / 103417 = 0.0% Sep 2 · 7 / 108915 = 0.0% Sep 3 · 10 / 103276 = 0.0% Sep 4 · 2 / 98535 = 0.0% Sep 5 · 2 / 102853 = 0.0% Sep 6 · 3 / 89272 = 0.0% Sep 7 · 5 / 86119 = 0.0% Sep 8 · 2 / 77965 = 0.0% Sep 9 · 2 / 75517 = 0.0% Sep 10 · 5 / 83657 = 0.0% Sep 11 · 2 / 85556 = 0.0% Sep 12 · 1 / 56764 = 0.0% Sep 13 · 0 / 57991 = 0.0% Sep 14 · 1 / 59225 = 0.0% Sep 15 · 2 / 58183 = 0.0% Sep 16 · 3 / 58986 = 0.0% Sep 17 · 1 / 56749 = 0.0% Sep 18 · 2 / 53081 = 0.0% Sep 19 · 2 / 45271 = 0.0% Sep 20 · 2 / 44756 = 0.0% Sep 21 · 0 / 51663 = 0.0% Sep 22 · 1 / 55400 = 0.0% Sep 23 · 2 / 58309 = 0.0% Sep 24 · 0 / 53463 = 0.0% Sep 25 · 1 / 50760 = 0.0% Sep 26 · 5 / 101517 = 0.0% Sep 27 · 6 / 52133 = 0.0% Sep 28 · 4 / 61109 = 0.0% Sep 29 · 3 / 77854 = 0.0% Sep 30 · 4 / 69713 = 0.0% Oct 1 · 3 / 69227 = 0.0% Oct 2 · 1 / 64745 = 0.0% Oct 3 · 3 / 53738 = 0.0% Oct 4 · 2 / 52054 = 0.0% Oct 5 · 2 / 63689 = 0.0% Oct 6 · 1 / 67591 = 0.0% Oct 7 · 4 / 67664 = 0.0% Oct 8 · 2 / 69316 = 0.0% Oct 9 · 1 / 70376 = 0.0% Oct 10 · 3 / 60640 = 0.0% Oct 11 · 3 / 65594 = 0.0% Oct 12 · 4 / 66635 = 0.0% Oct 13 · 6 / 70974 = 0.0% Oct 14 · 2 / 70668 = 0.0% Oct 15 · 5 / 93570 = 0.0%
Apr 20, 2026 90 days Oct 15, 2026

The shaded areas were measured against a different set of sites, so the line can step there without Magnite itself changing.

Coverage details

Before the dashed line where the dots begin, the line is a weekly average. After it, the last 90 days are shown one day at a time.

Grey: before 8 July 2026, we only tracked launches from launch platforms. From that date we crawl the wider web as well.

Amber: 8 July to 10 September 2026, before we improved our infrastructure to index new sites much sooner, often on the day they go live. Sites found that early often haven't finished setting up, so anything usually added after launch reads lower from 10 September. We record each site as it was when we found it.

The share is a proportion of whatever we were tracking at the time. For a single continuous measure, switch to launch platforms.

How StackScope detects technologies

What kind of sites use Magnite

64 sites with a known type, all time

E-commerce
29.7%
Health
12.5%
Content
10.9%
Crypto
10.9%
Games
10.9%
Education
6.3%
Finance
6.3%
Social
6.3%
Marketing
1.6%

Domain endings using Magnite

204 sites, all time

  • .com 56.9%
  • .org 8.3%
  • .live 7.4%
  • .uk 5.4%
  • .net 3.4%
  • .ca 2.9%
  • .fr 2.5%
  • .ai 2.0%
  • .co 1.5%
  • .online 1.5%
  • .es 1.0%

Country

Country likely for 34 of 204 sites (16.7%), all time.

How we know

Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.

  • United Kingdom United Kingdom 26.5%
  • France France 17.7%
  • Canada Canada 11.8%
  • India India 8.8%
  • Australia Australia 5.9%
  • Indonesia Indonesia 5.9%
  • Japan Japan 5.9%
  • United States United States 5.9%
  • Brazil Brazil 2.9%
  • Spain Spain 2.9%
  • Italy Italy 2.9%

Advertising leaders

Tool % of sitesall time % of categoryall time
#1 – Facebook Pixel 3.4% 47.2%
#2 – Google Ads 2.7% 37.3%
#3 – Google AdSense 1.3% 17.9%
#4 – TikTok Pixel 0.8% 10.7%
#5 – Pinterest 0.6% 8.2%
…
#58 – Magnite Current page <0.1% <0.1%

Percentages show all-time adoption across the new sites we track: the share of all of them, and of the sites using any Advertising tool.Magnite is typically used alongside Facebook Pixel rather than instead of it. All 1275 in Advertising →

Often used with

Tool Sites vs all new sites
Xandr 102 5567x
Criteo 105 4346x
Prebid.js 101 2691x
Google Ads 148 27x
Google Analytics 157 7.4x

Tools that turn up far more often on Magnite sites than on new sites in general, and how many times as common each one is there.

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.