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AdRoll on new websites

Name: AdRoll adoption on new websites
Creator: StackScope

Retargeting and display advertising platform from NextRoll.

#35 of 1275 in Advertising In our data since Apr 2026 Last seen: Oct 16, 2026 Most recent launch: VOLT, Oct 15, 2026 Website: adroll.com

416 sites

374 found by StackScope, 42 via launch platforms

StackScope Wider Web 350
StackScope Discovery (Indie) 24
Product Hunt 33
PeerPush 6
Hacker News 2
Other 1

View: All sites All launches Launch platforms StackScope Discovery StackScope Wider Web

AdRoll appeared on about 120 new sites in the last 30 days.

These figures cover websites that went live since April 2026, not the web as a whole.

Stackdar alerts

Get told when a new site ships with AdRoll.

115 new sites with AdRoll first seen in the last 30 days.

Stackdar watches every launch we detect and sends you the ones using AdRoll, by email, Slack or webhook. On every plan, from £15 a month.

See how alerts work

Share of new sites using AdRoll

Each dot is one launch day. Line is the 7-day rolling average; weekly averages before July 2026.

0.0%

last 7 days

+0.0pp vs prior week

0.0%

30 days to Oct 15

-0.0pp vs 30 days before

416

sites all time

since Apr 2026

Mar 30, 2026 90 days Oct 15, 2026

The shaded areas were measured against a different set of sites, so the line can step there without AdRoll itself changing.

Coverage details

Before the dashed line where the dots begin, the line is a weekly average. After it, the last 90 days are shown one day at a time.

Grey: before 8 July 2026, we only tracked launches from launch platforms. From that date we crawl the wider web as well.

Amber: 8 July to 10 September 2026, before we improved our infrastructure to index new sites much sooner, often on the day they go live. Sites found that early often haven't finished setting up, so anything usually added after launch reads lower from 10 September. We record each site as it was when we found it.

The share is a proportion of whatever we were tracking at the time. For a single continuous measure, switch to launch platforms.

How StackScope detects technologies

What kind of sites use AdRoll

165 sites with a known type, all time

E-commerce

23.6%

Crypto

18.2%

Marketing

13.3%

Health

11.5%

Finance

9.1%

Education

6.1%

Developer Tools

5.5%

Productivity

4.2%

Games

2.4%

Hiring & HR

2.4%

Content

1.8%

1.2%

Domain endings using AdRoll

416 sites, all time

.com 70.2%
.org 3.9%
.io 2.4%
.net 2.4%
.ca 2.2%
.co 2.2%
.uk 2.2%
.au 1.7%
.live 1.7%
.online 1.4%
.app 1.0%
.in 1.0%
.store 1.0%

Country

Country likely for 85 of 416 sites (20.4%), all time.

How we know

Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.

United States 54.1%
United Kingdom 9.4%
Australia 8.2%
Canada 7.1%
India 7.1%
Spain 3.5%
France 2.4%
Italy 2.4%
Switzerland 1.2%
Finland 1.2%
Japan 1.2%
Qatar 1.2%
Slovakia 1.2%

Green hosting

42 checked sites since Apr 2026.

What this means

The share whose web host The Green Web Foundation lists as running on green energy, against the average for every new site we checked.

AdRoll 38%
Average 47%

Advertising leaders

		Tool	% of sitesall time	% of categoryall time
#1	–	Facebook Pixel	3.4%	47.2%
#2	–	Google Ads	2.7%	37.3%
#3	–	Google AdSense	1.3%	17.9%
#4	–	TikTok Pixel	0.8%	10.7%
#5	–	Pinterest	0.6%	8.2%
…
#35	▼9	AdRoll Current page	<0.1%	0.1%

Percentages show all-time adoption across the new sites we track: the share of all of them, and of the sites using any Advertising tool.AdRoll is typically used alongside Facebook Pixel rather than instead of it.Among September launches it ranked #42 in Advertising, down from #33 in August. All 1275 in Advertising →

Often used with

Tool	Sites	vs all new sites
Google Ads	242	22x
Facebook Pixel	252	18x
Google Tag Manager	402	8.2x
Google Analytics	345	8.0x
jQuery	197	3.3x

Tools that turn up far more often on AdRoll sites than on new sites in general, and how many times as common each one is there.

Recent launches using AdRoll

66 of the 416 sites using AdRoll are product launches we list individually. The other 350 are sites we found crawling the wider web: they count towards the figures above, but we do not publish them one by one. They are included in the StackScope API and in Stackdar alerts. How StackScope Discovery works