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Bing Ads on new websites

Microsoft Advertising Universal Event Tracking (UET) pixel for tracking conversions from Bing search ads.

#6 of 1274 in Advertising In our data since Apr 2026 Last seen: Oct 16, 2026 Most recent launch: Supreon · STK İşletim Sistemi, Oct 16, 2026 Website: ads.microsoft.com

12,982 sites

11,859 found by StackScope, 1,123 via launch platforms

StackScope Wider Web 10,830 StackScope Discovery (Indie) 1,029 Product Hunt 854 PeerPush 127 Other 85 Hacker News 57
  • StackScope Wider Web 10,830
  • StackScope Discovery (Indie) 1,029
  • Product Hunt 854
  • PeerPush 127
  • Other 85
  • Hacker News 57
View: All sites All launches Launch platforms StackScope Discovery StackScope Wider Web

About 1 in 480 websites that went live in the last 30 days use Bing Ads (0.2%).

These figures cover websites that went live since April 2026, not the web as a whole.

Stackdar alerts

Get told when a new site ships with Bing Ads.

3,981 new sites with Bing Ads first seen in the last 30 days.

Stackdar watches every launch we detect and sends you the ones using Bing Ads, by email, Slack or webhook. On every plan, from £15 a month.

See how alerts work

Share of new sites using Bing Ads

Each dot is one launch day. Line is the 7-day rolling average; weekly averages before July 2026.

0.2%
last 7 days
+0.0pp vs prior week
0.2%
30 days to Oct 15
-0.0pp vs 30 days before
12,982
sites all time
since Apr 2026
Bing Ads daily detection trend Before 8 July 2026: launch platforms only. We began crawling the wider web on this date, so the cohort this share is measured against changes here. 10 September 2026: we improved our infrastructure to index new sites much sooner, often on the day they go live, so the cohort this share is measured against changes here. 5% 2% 0% Apr May Jun Jul Aug Sep Oct Weekly averages before this point, daily after. Jul 18 · 54 / 24700 = 0.2% Jul 19 · 37 / 27640 = 0.1% Jul 20 · 51 / 23851 = 0.2% Jul 21 · 43 / 22944 = 0.2% Jul 22 · 41 / 24372 = 0.2% Jul 23 · 26 / 18101 = 0.1% Jul 24 · 19 / 13980 = 0.1% Jul 25 · 11 / 9550 = 0.1% Jul 26 · 34 / 21750 = 0.2% Jul 27 · 54 / 37233 = 0.1% Jul 28 · 67 / 41885 = 0.2% Jul 29 · 116 / 53559 = 0.2% Jul 30 · 85 / 48256 = 0.2% Jul 31 · 93 / 56048 = 0.2% Aug 1 · 85 / 54886 = 0.2% Aug 2 · 121 / 53850 = 0.2% Aug 3 · 78 / 52614 = 0.1% Aug 4 · 79 / 40704 = 0.2% Aug 5 · 77 / 35346 = 0.2% Aug 6 · 95 / 39149 = 0.2% Aug 7 · 126 / 40250 = 0.3% Aug 8 · 147 / 42805 = 0.3% Aug 9 · 118 / 37777 = 0.3% Aug 10 · 104 / 32323 = 0.3% Aug 11 · 83 / 34557 = 0.2% Aug 12 · 84 / 37135 = 0.2% Aug 13 · 126 / 55468 = 0.2% Aug 14 · 133 / 56751 = 0.2% Aug 15 · 113 / 55907 = 0.2% Aug 16 · 105 / 56270 = 0.2% Aug 17 · 87 / 45696 = 0.2% Aug 18 · 118 / 56636 = 0.2% Aug 19 · 114 / 51679 = 0.2% Aug 20 · 139 / 68973 = 0.2% Aug 21 · 246 / 93843 = 0.3% Aug 22 · 239 / 94188 = 0.3% Aug 23 · 263 / 93592 = 0.3% Aug 24 · 238 / 81708 = 0.3% Aug 25 · 159 / 71529 = 0.2% Aug 26 · 126 / 66854 = 0.2% Aug 27 · 213 / 87832 = 0.2% Aug 28 · 187 / 87905 = 0.2% Aug 29 · 200 / 88061 = 0.2% Aug 30 · 273 / 100668 = 0.3% Aug 31 · 240 / 100235 = 0.2% Sep 1 · 237 / 103413 = 0.2% Sep 2 · 270 / 108914 = 0.2% Sep 3 · 186 / 103275 = 0.2% Sep 4 · 227 / 98530 = 0.2% Sep 5 · 250 / 102853 = 0.2% Sep 6 · 227 / 89271 = 0.3% Sep 7 · 181 / 86119 = 0.2% Sep 8 · 140 / 77964 = 0.2% Sep 9 · 182 / 75510 = 0.2% Sep 10 · 175 / 83643 = 0.2% Sep 11 · 170 / 85544 = 0.2% Sep 12 · 110 / 56763 = 0.2% Sep 13 · 126 / 57987 = 0.2% Sep 14 · 137 / 59224 = 0.2% Sep 15 · 145 / 58180 = 0.2% Sep 16 · 155 / 58939 = 0.3% Sep 17 · 149 / 56745 = 0.3% Sep 18 · 126 / 53080 = 0.2% Sep 19 · 98 / 45268 = 0.2% Sep 20 · 91 / 44755 = 0.2% Sep 21 · 111 / 51659 = 0.2% Sep 22 · 136 / 55401 = 0.2% Sep 23 · 127 / 58304 = 0.2% Sep 24 · 119 / 53457 = 0.2% Sep 25 · 111 / 50756 = 0.2% Sep 26 · 229 / 101513 = 0.2% Sep 27 · 126 / 52130 = 0.2% Sep 28 · 130 / 61105 = 0.2% Sep 29 · 149 / 77847 = 0.2% Sep 30 · 130 / 69707 = 0.2% Oct 1 · 162 / 69219 = 0.2% Oct 2 · 122 / 64714 = 0.2% Oct 3 · 73 / 53731 = 0.1% Oct 4 · 89 / 52048 = 0.2% Oct 5 · 119 / 63685 = 0.2% Oct 6 · 120 / 67582 = 0.2% Oct 7 · 135 / 67654 = 0.2% Oct 8 · 134 / 69304 = 0.2% Oct 9 · 140 / 70336 = 0.2% Oct 10 · 155 / 60630 = 0.3% Oct 11 · 123 / 65589 = 0.2% Oct 12 · 137 / 66620 = 0.2% Oct 13 · 146 / 70915 = 0.2% Oct 14 · 144 / 70641 = 0.2% Oct 15 · 195 / 93404 = 0.2%
Mar 30, 2026 90 days Oct 15, 2026

The shaded areas were measured against a different set of sites, so the line can step there without Bing Ads itself changing.

Coverage details

Before the dashed line where the dots begin, the line is a weekly average. After it, the last 90 days are shown one day at a time.

Grey: before 8 July 2026, we only tracked launches from launch platforms. From that date we crawl the wider web as well.

Amber: 8 July to 10 September 2026, before we improved our infrastructure to index new sites much sooner, often on the day they go live. Sites found that early often haven't finished setting up, so anything usually added after launch reads lower from 10 September. We record each site as it was when we found it.

The share is a proportion of whatever we were tracking at the time. For a single continuous measure, switch to launch platforms.

How StackScope detects technologies

What kind of sites use Bing Ads

4,606 sites with a known type, all time

E-commerce
30.6%
Health
12.9%
Content
11.0%
Developer Tools
7.0%
Marketing
6.8%
Finance
6.2%
Productivity
5.8%
AI
4.4%
Education
4.1%
Games
3.3%
Social
2.1%
Hiring & HR
1.9%
Design
1.7%
Crypto
1.4%
Directory
0.9%

Domain endings using Bing Ads

12,946 sites, all time

  • .com 64.8%
  • .uk 3.5%
  • .store 3.0%
  • .fr 2.8%
  • .co 2.7%
  • .org 2.0%
  • .ai 1.9%
  • .in 1.6%
  • .net 1.6%
  • .app 1.5%
  • .io 1.5%
  • .online 1.3%
  • .ca 1.3%
  • .au 1.0%
  • .live 0.9%

Country

Country known for 1,397 of 12,982 sites (10.8%), all time.

How we know

Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. We count a country only where it is stated plainly enough to be sure: a governing-law clause or company registration number on a legal page, a phone country code, or a country domain ending. Sites that publish none are not counted at all.

  • United States United States 22.6%
  • France France 19.2%
  • United Kingdom United Kingdom 11.7%
  • Australia Australia 7.9%
  • India India 7.1%
  • Canada Canada 4.6%
  • Germany Germany 3.5%
  • Brazil Brazil 2.8%
  • Spain Spain 2.2%
  • Japan Japan 1.9%
  • Netherlands Netherlands 1.7%
  • Italy Italy 1.3%
  • Sweden Sweden 1.2%
  • Ireland Ireland 0.9%
  • Türkiye Türkiye 0.9%

Green hosting

1,123 checked sites since Apr 2026.

What this means

The share whose web host The Green Web Foundation lists as running on green energy, against the average for every new site we checked.

  • Bing Ads 51%
  • Average 47%

Advertising leaders

Tool % of sitesall time % of categoryall time
#1 – Facebook Pixel 3.4% 47.1%
#2 – Google Ads 2.7% 37.2%
#3 – Google AdSense 1.3% 17.8%
#4 – TikTok Pixel 0.8% 10.7%
#5 – Pinterest 0.6% 8.2%
#6 – Bing Ads Current page 0.2% 3.1%

Percentages show all-time adoption across the new sites we track: the share of all of them, and of the sites using any Advertising tool.Bing Ads is typically used alongside Facebook Pixel rather than instead of it. All 1274 in Advertising →

Often used with

Tool Sites vs all new sites
Microsoft Clarity 10,425 72x
Google Ads 6,684 19x
Facebook Pixel 7,639 17x
Google Analytics 9,153 6.8x
Google Tag Manager 9,366 6.1x

Tools that turn up far more often on Bing Ads sites than on new sites in general, and how many times as common each one is there.

Recent launches using Bing Ads

2,152 of the 12,982 sites using Bing Ads are product launches we list individually. The other 10,830 are sites we found crawling the wider web: they count towards the figures above, but we do not publish them one by one. They are included in the StackScope API and in Stackdar alerts. How StackScope Discovery works

Supreon · STK İşletim Sistemi Oct 16, 2026 Also detected Next.js React Railway Auth.js Esthetician Business Kit | Consent, Intake & Aftercare Forms Oct 16, 2026 Also detected Next.js React Animated Icons Cloudflare Your virtual fitting room Oct 16, 2026 Also detected Next.js React Vercel Auth.js Writing App for Newsletters and Long-Form Posts | Plotspace Oct 16, 2026 · Content Also detected Next.js React Cloudflare Google Ads Screenshot of WhattNexus, a launch using Bing Ads WhattNexus Oct 16, 2026 · score 9.0 Also detected Vue.js Google Analytics Google Fonts Google Search Console Screenshot of OmniHuman 2.0, a launch using Bing Ads OmniHuman 2.0 Oct 16, 2026 · score 7.5 Also detected Akamai BytePlus Cloud Cloudflare Facebook Domain Verification Screenshot of Frank AI, a launch using Bing Ads Frank AI Oct 16, 2026 · score 9.1 · Marketing Also detected jQuery AWS ALB 6sense Apollo.io Screenshot of Seedance TV Video Agent, a launch using Bing Ads Seedance TV Video Agent Oct 16, 2026 · score 8.1 · United Kingdom Also detected Next.js React Auth.js Cloudflare Screenshot of LocalImpact, a launch using Bing Ads LocalImpact Oct 16, 2026 · score 7.5 · Canada Marketing Also detected jQuery AOS Bootstrap Cloudflare Laravel — Gateway API AI Terpadu & Proksi LLM Handal Oct 15, 2026 · AI Also detected Laravel Cloudflare Microsoft Clarity Postal Picture to Video AI & Image to Video Generator | PictureToVideo Oct 15, 2026 · AI Also detected Next.js React Bing Webmaster Cloudflare Azeroth Survivors — Play Online & Beginner Guide Oct 15, 2026 · Games Also detected Bing Webmaster Cloudflare Google Analytics Google Search Console

Showing the most recent 12 of 2,152.

The StackScope API serves all 12,982 sites using Bing Ads, filterable and exportable, from £15 a month.

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.