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Google IMA SDK on new websites

Name: Google IMA SDK adoption on new websites
Creator: StackScope

Interactive Media Ads SDK for serving and tracking video ads in HTML5 video players.

#79 of 1277 in Advertising First seen: Apr 21, 2026 Last seen: Oct 16, 2026 Most recent launch: YoovOh, Oct 16, 2026 Website: developers.google.com

129 sites

118 found by StackScope, 11 via launch platforms

StackScope Wider Web 82
StackScope Discovery (Indie) 36
Product Hunt 8
PeerPush 2
Hacker News 1

View: All sites All launches Launch platforms StackScope Discovery StackScope Wider Web

Google IMA SDK appeared on about 47 new sites in the last 30 days.

These figures cover websites that went live since April 2026, not the web as a whole.

Stackdar alerts

Get told when a new site ships with Google IMA SDK.

47 new sites with Google IMA SDK first seen in the last 30 days.

Stackdar watches every launch we detect and sends you the ones using Google IMA SDK, by email, Slack or webhook. On every plan, from £15 a month.

See how alerts work

Share of new sites using Google IMA SDK

Each dot is one launch day. Line is the 7-day rolling average; weekly averages before July 2026.

0.0%

last 7 days

+0.0pp vs prior week

0.0%

30 days to Oct 16

+0.0pp vs 30 days before

129

sites all time

since Apr 2026

Mar 30, 2026 90 days Oct 16, 2026

The shaded areas were measured against a different set of sites, so the line can step there without Google IMA SDK itself changing.

Coverage details

Before the dashed line where the dots begin, the line is a weekly average. After it, the last 90 days are shown one day at a time.

Grey: before 8 July 2026, we only tracked launches from launch platforms. From that date we crawl the wider web as well.

Amber: 8 July to 10 September 2026, before we improved our infrastructure to index new sites much sooner, often on the day they go live. Sites found that early often haven't finished setting up, so anything usually added after launch reads lower from 10 September. We record each site as it was when we found it.

The share is a proportion of whatever we were tracking at the time. For a single continuous measure, switch to launch platforms.

How StackScope detects technologies

What kind of sites use Google IMA SDK

67 sites with a known type, all time

Content

28.4%

Games

28.4%

Education

17.9%

Design

6.0%

Social

4.5%

3.0%

Crypto

3.0%

Marketing

3.0%

Developer Tools

1.5%

E-commerce

1.5%

Finance

1.5%

Productivity

1.5%

Domain endings using Google IMA SDK

129 sites, all time

.com 45.7%
.io 7.8%
.app 7.0%
.online 5.4%
.in 4.7%
.live 3.9%
.net 3.1%
.space 3.1%
.co 2.3%
.xyz 2.3%
.ai 1.6%
.fr 1.6%

Country

Country likely for 21 of 129 sites (16.3%), all time.

How we know

Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. Too few sites state their country plainly for the usual count, so this one also counts single signals: a country domain ending, a phone number (for North America, its area code), a location the site declares in its own page metadata, or a country-specific vendor stack and the page language where they agree and nothing contradicts them. Read these as likely rather than certain.

India 23.8%
United States 14.3%
France 9.5%
Italy 9.5%
Japan 9.5%
Germany 4.8%
Dominican Republic 4.8%
Spain 4.8%
United Kingdom 4.8%
Iran 4.8%
Portugal 4.8%
Sweden 4.8%

Advertising leaders

		Tool	% of sitesall time	% of categoryall time
#1	–	Facebook Pixel	3.4%	47.2%
#2	–	Google Ads	2.7%	37.3%
#3	–	Google AdSense	1.3%	17.8%
#4	–	TikTok Pixel	0.8%	10.7%
#5	–	Pinterest	0.6%	8.2%
…
#79	▲5	Google IMA SDK Current page	<0.1%	<0.1%

Percentages show all-time adoption across the new sites we track: the share of all of them, and of the sites using any Advertising tool.Google IMA SDK is typically used alongside Facebook Pixel rather than instead of it.Among September launches it ranked #81 in Advertising, up from #86 in August. All 1277 in Advertising →

Often used with

Tool	Sites	vs all new sites
Prebid.js	43	1810x
Google Ads	75	22x
Google Analytics	52	3.9x
Google Tag Manager	55	3.6x

Tools that turn up far more often on Google IMA SDK sites than on new sites in general, and how many times as common each one is there.

Recent launches using Google IMA SDK

47 of the 129 sites using Google IMA SDK are product launches we list individually. The other 82 are sites we found crawling the wider web: they count towards the figures above, but we do not publish them one by one. They are included in the StackScope API and in Stackdar alerts. How StackScope Discovery works