← All technologies

Outbrain on new websites

Name: Outbrain adoption on new websites
Creator: StackScope

Native advertising and content recommendation platform widely used by publishers.

#53 of 1276 in Advertising In our data since Apr 2026 Last seen: Oct 16, 2026 Most recent launch: Frank AI, Oct 16, 2026 Website: outbrain.com

220 sites

200 found by StackScope, 20 via launch platforms

StackScope Wider Web 190
StackScope Discovery (Indie) 10
Product Hunt 17
Hacker News 2
PeerPush 1

View: All sites All launches Launch platforms StackScope Discovery StackScope Wider Web

Outbrain appeared on about 85 new sites in the last 30 days.

These figures cover websites that went live since April 2026, not the web as a whole.

Stackdar alerts

Get told when a new site ships with Outbrain.

85 new sites with Outbrain first seen in the last 30 days.

Stackdar watches every launch we detect and sends you the ones using Outbrain, by email, Slack or webhook. On every plan, from £15 a month.

See how alerts work

Share of new sites using Outbrain

Each dot is one launch day. Line is the 7-day rolling average; weekly averages before July 2026.

0.0%

last 7 days

+0.0pp vs prior week

0.0%

30 days to Oct 15

+0.0pp vs 30 days before

220

sites all time

since Apr 2026

Mar 30, 2026 90 days Oct 15, 2026

The shaded areas were measured against a different set of sites, so the line can step there without Outbrain itself changing.

Coverage details

Before the dashed line where the dots begin, the line is a weekly average. After it, the last 90 days are shown one day at a time.

Grey: before 8 July 2026, we only tracked launches from launch platforms. From that date we crawl the wider web as well.

Amber: 8 July to 10 September 2026, before we improved our infrastructure to index new sites much sooner, often on the day they go live. Sites found that early often haven't finished setting up, so anything usually added after launch reads lower from 10 September. We record each site as it was when we found it.

The share is a proportion of whatever we were tracking at the time. For a single continuous measure, switch to launch platforms.

How StackScope detects technologies

What kind of sites use Outbrain

80 sites with a known type, all time

Health

21.3%

E-commerce

18.8%

Finance

18.8%

Content

7.5%

Marketing

6.3%

Crypto

5.0%

Education

5.0%

Developer Tools

3.8%

Productivity

3.8%

2.5%

Design

2.5%

Social

2.5%

Games

1.3%

Hiring & HR

1.3%

Domain endings using Outbrain

220 sites, all time

.com 54.1%
.fr 6.4%
.live 4.6%
.uk 4.1%
.co 3.6%
.de 2.7%
.org 2.7%
.ai 2.3%
.es 1.8%
.online 1.8%
.au 1.4%
.ca 1.4%
.il 1.4%
.in 1.4%

Country

Country known for 28 of 220 sites (12.7%), all time.

How we know

Country comes from what each site says about itself, such as a company registration, legal terms or a phone number, not just its domain ending. We count a country only where it is stated plainly enough to be sure: a governing-law clause or company registration number on a legal page, a phone country code, or a country domain ending. Sites that publish none are not counted at all.

France 32.1%
Spain 17.9%
United States 17.9%
Australia 7.1%
Italy 7.1%
Brazil 3.6%
Germany 3.6%
United Kingdom 3.6%
India 3.6%
Netherlands 3.6%

Advertising leaders

		Tool	% of sitesall time	% of categoryall time
#1	–	Facebook Pixel	3.4%	47.2%
#2	–	Google Ads	2.7%	37.3%
#3	–	Google AdSense	1.3%	17.8%
#4	–	TikTok Pixel	0.8%	10.7%
#5	–	Pinterest	0.6%	8.2%
…
#53	▲9	Outbrain Current page	<0.1%	0.1%

Percentages show all-time adoption across the new sites we track: the share of all of them, and of the sites using any Advertising tool.Outbrain is typically used alongside Facebook Pixel rather than instead of it.Among September launches it ranked #53 in Advertising, up from #62 in August. All 1276 in Advertising →

Often used with

Tool	Sites	vs all new sites
Google Ads	158	27x
Facebook Pixel	129	17x
Google Analytics	192	8.4x
Google Tag Manager	203	7.8x
jQuery	104	3.3x

Tools that turn up far more often on Outbrain sites than on new sites in general, and how many times as common each one is there.

Recent launches using Outbrain

30 of the 220 sites using Outbrain are product launches we list individually. The other 190 are sites we found crawling the wider web: they count towards the figures above, but we do not publish them one by one. They are included in the StackScope API and in Stackdar alerts. How StackScope Discovery works