Sites using Unified ID 2.0

Open-source identity solution for advertising on the open internet.

#207 of 1032 in Advertising First seen: Apr 28, 2026 Last seen: Sep 6, 2026

17 sites

10 found by StackScope, 7 via launch platforms

StackScope Wider Web 8 StackScope Discovery (Indie) 2 Product Hunt 5 Hacker News 1 PeerPush 1
  • StackScope Wider Web 8
  • StackScope Discovery (Indie) 2
  • Product Hunt 5
  • Hacker News 1
  • PeerPush 1
Last 7 days 0.0% +0.0pp
Most used with Google Analytics, Google Tag Manager, Google Ads
Top product types Productivity, Crypto, Finance

Unified ID 2.0 has been detected on 17 launches we've crawled. Most recent detection: IELTS Anvil — Vocabulary & Skills Preparation Built on Real Exam Data, on September 6, 2026.

It's most commonly paired with Google Analytics, Google Tag Manager, and Google Ads. By product type, the launches using it are most often Productivity (38%), Crypto (23%), and Finance (15%).

What kind of products ship with Unified ID 2.0

13 launches

Productivity
38.46%
Crypto
23.08%
Finance
15.38%
Health
15.38%
Education
7.69%

Domain endings using Unified ID 2.0

17 sites

  • .com 64.71%
  • .net 5.88%
  • .online 5.88%
  • .org 5.88%
  • .pl 5.88%

Share of new sites using Unified ID 2.0

Each dot is one launch day. Line is the 7-day rolling average; weekly averages before June 2026. Chart starts at first detection.

0.0%
last 7 days
+0.0pp vs prior week
0.0%
September so far
3 of 1,573,657 sites
17
sites all time
since Apr 2026
Unified ID 2.0 daily detection trend Before 8 July 2026: launch platforms only. We began crawling the wider web on this date, so the cohort this share is measured against changes here. 10 September 2026: we improved our infrastructure to index new sites much sooner, often on the day they go live, so the cohort this share is measured against changes here. 5% 2% 0% May Jun Jul Aug Sep Weekly averages before this point, daily after. Jun 27 · 0 / 431 = 0.0% Jun 28 · 0 / 382 = 0.0% Jun 29 · 0 / 501 = 0.0% Jun 30 · 0 / 801 = 0.0% Jul 1 · 0 / 795 = 0.0% Jul 2 · 0 / 603 = 0.0% Jul 3 · 0 / 499 = 0.0% Jul 4 · 0 / 411 = 0.0% Jul 5 · 0 / 367 = 0.0% Jul 6 · 0 / 551 = 0.0% Jul 7 · 0 / 1187 = 0.0% Jul 8 · 0 / 12598 = 0.0% Jul 9 · 0 / 23781 = 0.0% Jul 10 · 0 / 22597 = 0.0% Jul 11 · 0 / 16090 = 0.0% Jul 12 · 0 / 20395 = 0.0% Jul 13 · 0 / 21007 = 0.0% Jul 14 · 1 / 20532 = 0.0% Jul 15 · 0 / 17365 = 0.0% Jul 16 · 0 / 14342 = 0.0% Jul 17 · 0 / 19818 = 0.0% Jul 18 · 0 / 22798 = 0.0% Jul 19 · 0 / 26380 = 0.0% Jul 20 · 0 / 22828 = 0.0% Jul 21 · 0 / 21761 = 0.0% Jul 22 · 0 / 23334 = 0.0% Jul 23 · 0 / 16957 = 0.0% Jul 24 · 0 / 12946 = 0.0% Jul 25 · 1 / 8992 = 0.0% Jul 26 · 0 / 20078 = 0.0% Jul 27 · 0 / 34010 = 0.0% Jul 28 · 0 / 38378 = 0.0% Jul 29 · 0 / 50267 = 0.0% Jul 30 · 0 / 44104 = 0.0% Jul 31 · 1 / 51306 = 0.0% Aug 1 · 2 / 50711 = 0.0% Aug 2 · 0 / 49907 = 0.0% Aug 3 · 0 / 48420 = 0.0% Aug 4 · 0 / 37490 = 0.0% Aug 5 · 0 / 32817 = 0.0% Aug 6 · 0 / 36719 = 0.0% Aug 7 · 0 / 37956 = 0.0% Aug 8 · 0 / 39825 = 0.0% Aug 9 · 0 / 34411 = 0.0% Aug 10 · 0 / 29095 = 0.0% Aug 11 · 0 / 32244 = 0.0% Aug 12 · 0 / 33759 = 0.0% Aug 13 · 0 / 50339 = 0.0% Aug 14 · 1 / 51700 = 0.0% Aug 15 · 0 / 51773 = 0.0% Aug 16 · 1 / 52126 = 0.0% Aug 17 · 0 / 41736 = 0.0% Aug 18 · 0 / 54242 = 0.0% Aug 19 · 0 / 49721 = 0.0% Aug 20 · 1 / 67217 = 0.0% Aug 21 · 1 / 90860 = 0.0% Aug 22 · 1 / 91946 = 0.0% Aug 23 · 0 / 91080 = 0.0% Aug 24 · 0 / 79643 = 0.0% Aug 25 · 0 / 69819 = 0.0% Aug 26 · 0 / 65637 = 0.0% Aug 27 · 0 / 84104 = 0.0% Aug 28 · 0 / 84014 = 0.0% Aug 29 · 1 / 84840 = 0.0% Aug 30 · 0 / 93363 = 0.0% Aug 31 · 0 / 91090 = 0.0% Sep 1 · 0 / 92722 = 0.0% Sep 2 · 1 / 98930 = 0.0% Sep 3 · 0 / 94051 = 0.0% Sep 4 · 1 / 89889 = 0.0% Sep 5 · 0 / 93848 = 0.0% Sep 6 · 1 / 82501 = 0.0% Sep 7 · 0 / 79440 = 0.0% Sep 8 · 0 / 72660 = 0.0% Sep 9 · 0 / 68927 = 0.0% Sep 10 · 0 / 73139 = 0.0% Sep 11 · 0 / 78366 = 0.0% Sep 12 · 0 / 51637 = 0.0% Sep 13 · 0 / 53888 = 0.0% Sep 14 · 0 / 54054 = 0.0% Sep 15 · 0 / 53584 = 0.0% Sep 16 · 0 / 54273 = 0.0% Sep 17 · 0 / 52196 = 0.0% Sep 18 · 0 / 48531 = 0.0% Sep 19 · 0 / 41360 = 0.0% Sep 20 · 0 / 40916 = 0.0% Sep 21 · 0 / 46819 = 0.0% Sep 22 · 0 / 50681 = 0.0% Sep 23 · 0 / 53454 = 0.0% Sep 24 · 0 / 47791 = 0.0%
Apr 6, 2026 90 days Sep 24, 2026

The shaded parts of the chart are measured against a different set of sites.

Grey: until 8 July 2026 we only tracked launches from launch platforms. From that date we crawl the wider web as well.

Amber: on 10 September 2026 we improved our infrastructure so we can index new sites much sooner, often on the day they go live. Sites found that early often haven't finished setting up, so anything usually added after launch reads lower from that date. We record each site as it was when we found it.

The share is a proportion of whatever we were tracking at the time, so it can step at these lines without the technology itself changing. For a single continuous measure, switch to launch platforms.

How StackScope detects technologies

Advertising leaders

Tool % of launches % of category
#1 – Facebook Pixel 3.32% 43.71%
#2 – Google Ads 2.85% 37.57%
#3 – Google AdSense 1.46% 19.24%
#4 – TikTok Pixel 0.74% 9.80%
#5 – Pinterest 0.64% 8.43%
…
#207 ▼31 Unified ID 2.0 Current page <0.01% 0.01%

Percentages show adoption among indie launches: the share of all analysed launches, and of launches using any Advertising tool.Among August launches it ranked #196 in Advertising, down from #165 in July. All 1032 in Advertising →

Often used with

Tool Sites
Google Analytics 16
Google Tag Manager 15
Google Ads 15
Cloudflare DNS 14
Cloudflare 14

Tools most often detected on the same sites as Unified ID 2.0.

Something not look right? If a technology shown here is wrong or out of date, email [email protected] and we'll review it.